Contently

JULY 7, 2022

B2B content marketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. Google Keyword Planner. Google Analytics. Likely, you are already using it.

Content Marketing 142

Content Marketing Search Engine Optimization SEO Marketing 142

Content Marketing Institute

JANUARY 5, 2022

That could be a win for content marketers who keep up. Continue reading → The post How To Find SEO and Keyword Ranking Success on Google in 2022 appeared first on Content Marketing Institute. With its MUM algorithm, Google aims to give searchers what they want more often.

Keywords 145

Keywords SEO Content Marketing Marketing 145

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Content Marketing 128

Content Marketing Marketing Content Search Engine Optimization 128

Express Writers

NOVEMBER 26, 2024

Embracing AI is inevitable, but this article provides expert-backed insight on why you should update your e-commerce content marketing strategy with human-optimized listings. The Importance of Keeping E-Commerce Listings Updated E-commerce content demands shift with algorithm changes, trends, and customer expectations.

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

Backlinko

SEPTEMBER 6, 2024

Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. Review Content Structure Get crucial details about your competitors’ content structure without having to scroll each page. for every 1,000 keywords processed. Which costs $0.05

SEO 111

SEO Keywords Engineering Website 111

Backlinko

JULY 22, 2024

Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Enter your product or service, and the tool will list question-based keywords. Google Keyword Planner: This tool is primarily used for paid search. However, it can also be helpful for organic keyword research.

Website 117

Website SEO Search Engine Optimization Architecture 117

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Among their ongoing challenges: attracting traffic to content, improving its SEO performance, and generating content ideas.

Content Marketing 135

Content Marketing SEO Marketing Content 135

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools … Read more ›

Content Marketing 137

Content Marketing Marketing Content Keywords 137

Buffer

JULY 31, 2024

7: Social media hashtags or keywords Think of social media hashtags and keywords as an extension of your FYP. TikTok’s SEO (search engine optimization) is chef’s kiss and works very similarly to Google — just type in relevant keywords and popular posts including that keyword will appear like web pages.

Social Media 106

Social Media Content Retail Content Creator 106

Express Writers

JANUARY 17, 2023

Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. To be successful with content marketing, you need to share high-quality content regularly. As you read on, we’ll explore how to use Google Trends for SEO and improve your content marketing strategy.

Content Marketing 122

Content Marketing SEO Marketing Content 122

Contently

SEPTEMBER 4, 2024

It revealed valuable insights about content longevity, SEO, and how our readership has evolved. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience. So, we started out by conducting a comprehensive keyword and competitor analysis.

Content 89

Content Blog Blogging Keywords 89

BKA Content

APRIL 30, 2024

How To Find Competitors’ Keywords Finding the right keywords is essential to developing an effective search engine optimization (SEO) strategy. Researching keywords that your competitors are using to improve their rankings is the first step in finding keywords that work for your company.

Keywords 96

Keywords Search Engine Optimization Insurance Engineering 96

Backlinko

NOVEMBER 29, 2024

You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” There, you can find content ideas for your business. Select keywords that will help your website rank in search engines. Why is content marketing important?

Writing 103

Writing Keywords Script SEO 103

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Content Marketing 135

Content Marketing Marketing Content Proofreader 135

Backlinko

NOVEMBER 18, 2024

Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on.

Content 94

Content Keywords Collaboration Writer 94

Content Marketing Institute

APRIL 12, 2022

Don’t play the SEO game for popular keywords when your site is a little-known player. Instead, use these five tips to play a winning SERP game. Continue reading →

Keywords 139

Keywords SEO 139

BKA Content

JANUARY 14, 2025

You should first research the top two competitor URLs for your target keyword in Google. Once youve identified those URLs, you can use this sample prompt in Google Gemini: “Can you tell me the main difference between the content on this page [Competitor URL 1] and this page [Competitor URL 2] ?

SEO 104

SEO Content Creator Consulting Content Marketing 104

BKA Content

AUGUST 29, 2024

How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?

Keywords 98

Keywords SEO Search Engine Optimization Insurance 98

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Contently

MAY 11, 2023

Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. From building a dynamic website to creating a personal content marketing strategy, use this guide to get started.

Brand 123

Brand Content Marketing Marketing Social Media 123

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.

SEO 119

SEO Content Marketing Marketing Content 119

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. Keyword Research The first step of any plumber SEO campaign is keyword research. And conducting research into your competitors keyword strategies.

SEO 99

SEO Keywords Contractor Insurance 99

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

BKA Content

APRIL 25, 2024

Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to content marketing for law firms can help.

Content Marketing 98

Content Marketing Search Engine Optimization Marketing Content 98

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content.

Content Marketing 97

Content Marketing SEO Search Engine Optimization Marketing 97

Backlinko

JULY 26, 2024

26% of respondents claim blogs deliver “strong marketing results”. Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs.

Blog 90

Blog Blogging Social Media Blogger 90

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Marketing Content Keywords 120

Backlinko

JUNE 27, 2023

Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research —the process of uncovering keywords and search terms—can only take you so far. By doing this, you discover the keywords that work best for you.

Keywords 110

Keywords Engineering SEO Advertising 110

Write Freelance

JUNE 13, 2023

As the content marketing industry has grown multifold over the years, so has the number of content writing tools available tools available. It helps you locate high-ranking keywords and create engaging content. The data is analyzed based on the competitors already ranking for the keyword.

Writing 245

Writing Content Freelance Keywords 245

Express Writers

JULY 2, 2024

Since Google asserted online search dominance, most online marketing efforts have realigned to accommodate its guidelines. To secure a coveted top spot in the search results, you must optimize your website for mobile first, craft quality content, target the right keywords, build backlinks, and more. trillion searches annually.

Content Marketing 98

Content Marketing SEO Marketing Content 98

BKA Content

FEBRUARY 14, 2024

How To Add Keywords to a YouTube Video Do you know how YouTube ranks videos? Many creators don’t realize that optimizing video content to rank higher in search results on YouTube and Google is possible. You can get more views and subscribers to your channel by learning how to add keywords to a YouTube video.

Keywords 97

Keywords Search Engine Optimization Script Insurance 97

Freelance Union

DECEMBER 19, 2024

  Tip for you: One of the popular AI writing techniques, in this case, is to use a prompt that requests an AI tool to seamlessly and instantly incorporate keywords into a text. Seeking inspiring ideas can often be a challenge, and while a Google search can help, you often need to weed through a range of content to get it.

Freelance 112

Freelance Writing Landing Page Script 112

Content Marketing Institute

MARCH 16, 2023

Targeting the right keywords for your business can make search engines one of the most valuable and highest ROI channels. But how do you identify and prioritize the right keywords? Start with these four questions. Continue reading →

Keywords 142

Keywords SEO Engineering 142

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Contently

DECEMBER 27, 2022

Assess how your content performed. Analyze and Optimize Your Content. Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year. But it does tell you where you stand with your content marketing programs.

Content Marketing 123

Content Marketing Marketing Content Utilities 123

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Writesonic: Best for Unifying Content Creation Workflows G2 Review 4.7 ChatGPT can also rewrite your sentences.

Content Creation 96

Content Creation Copy Text Creativity 96