Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When the goal is lead generation, you need to incorporate that objective into your strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Contently

DECEMBER 27, 2022

Assess how your content performed. Analyze and Optimize Your Content. Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year. But it does tell you where you stand with your content marketing programs.

Content Marketing 123

Content Marketing Marketing Content Utilities 123

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. But the 100% keyword difficulty?

Blog 103

Blog Blogging Medical Finance 103

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. ” AI in #contentmarketing: Driver analysis to show what factors drive the most leads.

Content Marketing 110

Content Marketing Marketing Content Text 110

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. You can get content alerts to be the first company to see content that mentions your keyword.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Contently

AUGUST 23, 2024

What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers?

Content 71

Content Content Creation Medical Brand Awareness 71

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. These aren’t made-up numbers. IEEE GlobalSpec: Engineering360.com

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

Insurance 98

Insurance Content Marketing Marketing Content 98

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Marketing Content Keywords 120

Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet. Documented content mission statement. Connecting the dots to lead generation.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Copywriter Collective

FEBRUARY 28, 2025

Education and information should form part of the content here that can empower them to realize their challenges and needs. You will catch the frequently asked questions and concerns of most consumers during the initial phases of their journey with customer feedback and keyword research insights.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Elna Cain

FEBRUARY 27, 2024

My B2B SaaS Content Writing Story When I started freelance writing in 2014 and landed a gig with Blogging Wizard to write about content marketing and digital marketing ideas, I called my content service digital marketing writing services. And for years, I stuck with this freelance title.

Content Writer 239

Content Writer Writer Content Writing 239

BKA Content

FEBRUARY 18, 2023

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. One of the most time-consuming and most important parts of content marketing is to write content.

Content Marketing 98

Content Marketing Content Writing Marketing 98

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

Social Media 95

Social Media Content Marketing Media Marketing 95

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

BKA Content

NOVEMBER 8, 2022

The Importance of Content Marketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted content marketing. What Is Content Marketing? It involves creating compelling content and sharing it through online methods of communication. Learn More.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Table of Contents What Is Inbound Content Marketing?

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Neil Patel

JANUARY 27, 2021

By creating valuable content, your audience will view you as a trusted source of information — especially when they need the products or services you provide. LinkedIn Newsletters Help Generate Leads. Lead generation is the heart of online businesses. To craft LinkedIn newsletter headlines that work: Use Keywords.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publisher 137

Neil Patel

SEPTEMBER 21, 2021

Google Scholar is beneficial to searchers because it allows marketers and researchers easy access to scholarly literature like academic journal papers. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic. Use Keyword Research to Inform Your Search.

Food 142

Food Content Management System Content Keywords 142

Express Writers

JUNE 3, 2024

Here are three buckets that we use at Express Writers and works well for many similar brands: SEO & Brand Awareness: Create content that will appear in search engine results, generating traffic and getting our name out. Sales: Create content that promotes products and services and drives sales. They are very broad.

Content 98

Content Keywords Lead Generation SEO 98

Verblio

FEBRUARY 26, 2025

Advantage Attorneys Who They Are : Advantage Attorney specifically targets small law firms looking to grow their presence online, and its content marketing services are a key part of the equation. SEO Optimization Services : If a content tree falls in the internet forest and nobody sees it, did anyone write it?

Content Writer 52

Content Writer Writer Search Engine Optimization Writing 52

BKA Content

JANUARY 24, 2024

Professional SEO companies provide services that include developing optimization strategies, researching keywords and writing high-quality content. B2B marketing employs methods similar to those used for business-to-consumer (B2C) marketing. What Are the Best B2B SEO Services? Learn More 4.

SEO 98

SEO Search Engine Optimization Manufacturing Finance 98

Neil Patel

AUGUST 31, 2021

Steer clear of declining topics in your upcoming content and lead generation to avoid being out of date or yelling into the wind. This is great to engage with and even lead the conversations regarding those topics. Identify Connected Keywords and Hashtags. How are trending topics related to keywords?

Marketing 137

Marketing Social Media Lead Generation Concept 137

BKA Content

JANUARY 15, 2023

20 Business Blogging Statistics That Will Blow Your Mind As you plan your company’s content marketing strategy for 2022 and beyond, you might be ready to focus on new formats like TikTok and invest more money in video production and related expenses, but don’t neglect the power of blogging. Let Us Do The Blogging For You!

Blog 113

Blog Blogging Content Creator Lead Generation 113

Neil Patel

AUGUST 19, 2021

Sick of cold emailing tactics or leads who have no intent on opting in for your services? By going all-in on SEO and targeting keywords your potential clients are using, you can attract the right customers (who are ready to sign a contract) straight to your website. Not sure what SEO is or how to do keyword research?

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Grammarly

JANUARY 29, 2024

Next are online articles and blogs , known as content marketing. SEO writing SEO is the strategic use of keywords to promote your pages on search engines like Google. Think of SEO as lead generation. Then place those keywords in all the right places. You should use them multiple times—but don’t overdo it.

Website 116

Website Writing Content Copywriter 116

The Hoth

JANUARY 31, 2023

Setting up a digital marketing agency that sells SEO services takes a ton of time, effort, and money. Yet, once your agency is up and running, you face the additional challenge of building a robust client base – which means you need to have an airtight system for lead generation. How Do You Find SEO Leads? Why is that?

SEO 98

SEO Healthcare Agency Lead Generation 98

Neil Patel

DECEMBER 31, 2020

Here are a few options, as well as some practical tips on using them to improve your content marketing strategy. RSS, which stands for “really simple syndication,” is an XML-based format used to distribute and share online content. Pretty soon, you’ll have more relevant content than you could ever read.

Social Media 143

Social Media Landing Page Content Creation Lead Generation 143

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. It’s perfect for content marketing.

IT 145

IT Landing Page Marketing Sales 145

Content Hacker

OCTOBER 26, 2023

You could have used the perfect sales pitch but you’re left wondering why no one cares… Marketers make this mistake all the time and if you keep it up you’re going to make yourself (and your prospects) sick and tired of it. Marketing” is helping people buy from you. Ever heard of a marketing “funnel”? Read that again.

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

Editorial 111

Editorial Editorial Team Collaboration Social Media 111

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 111

Editorial Team Content Editorial Communication 111

BKA Content

MAY 29, 2024

It can also increase lead generation and sales. Over 25% of searchers will click on the first result that pops up, dramatically increasing your website’s traffic and by extension generating more leads and sales for your business. Another factor to consider when choosing keywords is the customer intent.

Search Engine Optimization 97

Search Engine Optimization Engineering Keywords Lead Generation 97

Neil Patel

FEBRUARY 10, 2021

Exposure, influence, and engagement are the keywords. Even at this step of the funnel, there is a breakdown in where potential leads might be : The leads may be totally unaware of your business or product, or they may have heard of you, but they’ve never been to your website. Content Marketing.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133