This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. Review Content Structure Get crucial details about your competitors’ content structure without having to scroll each page. for every 1,000 keywords processed. Which costs $0.05
You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Open the tool, type your seed keyword, and hit “ Search.” There, you can find content ideas for your business. Select keywords that will help your website rank in search engines. Why is contentmarketing important?
Organizations that have made consistent and sound investments in contentmarketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing contentmarketing landscape. Why Does ContentMarketing Change so Frequently?
Technological disruption is par for the course in contentmarketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at ContentMarketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.
From what we are seeing on our end is that Bert is mainly impacting top-of-the-funnel keywords, which are informational related keywords. Now if you want to not only maintain your rankings but gobble up some of the rankings of your competition, a simple solution is to get very specific with your content.
Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is ContentMarketing Still Worth It?
What Are Semantic Keywords and How Do They Help SEO? These days, successful SEO goes beyond specific keyword phrases. If you want to snag top rankings, your content also needs semantic keywords. What Are Semantic Keywords? What Are Semantic Keywords? What Are Some Examples of Semantic Keywords?
HANDPICKED RELATED CONTENT: 12 Expert Ideas to Improve Your ContentMarketing for Better Leads. Before you delve into Quora or Reddit, assess your contentmarketing goals to identify which platform might better satisfy those needs. Find out what users are asking and what kinds of content they look for.
Finding the right keywords for your content is a HUGE deal. In 2023, it also enjoys over 85% of the market share for search engines.) So if you’re not targeting keywords in your content, you’re missing out on a huge traffic source for your business and website. You need to pinpoint the RIGHT keywords.
My B2B SaaS Content Writing Story When I started freelance writing in 2014 and landed a gig with Blogging Wizard to write about contentmarketing and digital marketing ideas, I called my content service digital marketing writing services. And for years, I stuck with this freelance title.
Studies show contentmarketing generates three times as many leads as traditional marketing methods and costs 62% less. That means contentmarketing is consistently one of the most reliable marketing tactics. Still on the fence about your contentmarketing budget?
ContentMarketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of contentmarketing vs social media marketing, which channel would win?
Inbound contentmarketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound contentmarketing works. Let’s dive into what inbound contentmarketing is all about – and start growing your business today.
When you create infographics on topics relevant to your industry, it can exponentially increase the likelihood that another contentmarketer sees your graphic and links to it in their next blog post. Create Long-FormContent. If you’re not writing long-formcontent, tomorrow is the day to start.
Can contentmarketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.
But let’s be honest here – it is almost always a challenge as a writer to balance the need to include keywords strategically with the need to create engrossing copy. In what ways can you make your content search engine friendly while avoiding a stilted or unnatural-sounding conversation? What Is SEO Copywriting?
Sure, you can do contentmarketing willy-nilly. You can write whenever you feel like it, and target keywords you haven’t researched fully. Because you need a contentmarketing process plan behind it all to ensure your content WORKS…. And the Content Cake is just the tip of the iceberg. Get your copy.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
One of my CTS members recently asked, “What is the value of contentmarketing?” Here’s why: First, contentmarketing will be worth $600 billion in 2024. Out of all digital marketing strategies, contentmarketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?
We’re at a crossroads where my 11-year full-time career in contentmarketing, what I do, what I teach, and what I myself learn will be permanently impacted by AI. AI is exploding into every industry; the AI market itself is projected to rocket from $387.45 The Story of Meeting Justin at Content at Scale.
As a result, your contentmarketing efforts are bound to pay off, resulting in faster business growth. Conduct Keyword Research 3. Consistent blog publishing also has many other benefits, including: Fresh and Engaging Content Search engines and users love fresh content. ” 5 Tips for Generating Blog Ideas 1.
Turns out, writing is only half the battle in digital marketing; what wins the war is optimized contentmarketing. You’ll also find out how to weave keywords into your posts like a pro so people actually find them when they’re scouring Google for answers. This guide cuts through the noise to show you how to shine online.
This doesnt mean you need to have all your topics for the year mapped out, but you do need to dedicate some time each month to researching keywords and topics and writing your content. Blogs can help SEO , but to do this effectively, you need to target low-competition keywords that your audience is actively searching for.
From small businesses to startups to major corporations, everyone is starting to realize just how powerful contentmarketing can be. Today, we’re delving into contentmarketing, how to build a contentmarketing strategy, and why it’s worth investing in. What is ContentMarketing? Because it is.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
Identify which of the assets in your at-a-glance review have the best potential to further your contentmarketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. Do your keyword research. Check your search traffic.
That’s because smart content strategy leads to incredible contentmarketing. And incredible contentmarketing leads to mega-growth like: 67% more leads. Who the target audience is and what their content needs are. Topic and keyword research strategy for SEO. Content creation workflows.
4: How do you make content repurposing a seamless part of your workflow? It's a strategic part of content creation, with an eye on lifecycle and future engagement. Challenge yourself to find even more ways to repurpose it for other social or contentmarketing channels you use. At the end, scan your fresh post again.
Develop a Targeted Luxury MarketingKeyword Strategy. Whether you’re running an SEO campaign or a PPC campaign (or both), I recommend developing a highly targeted luxury marketingkeyword strategy. Start by targeting high-conversion keywords. You’ll also need to make careful use of your negative keyword list.
Building backlinks like these will make it easier to rank #1 on Google for your most important keywords, which is key to expanding your online reach. Here are a few quick stats that back this up: 63% of marketers have used contentmarketing to foster brand loyalty within the past year. Our suggestion?
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Table of Contents: ContentMarketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective ContentMarketing Strategies to Grow Your Business 1. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4.
Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives.
SaaS ContentMarketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. That’s where SaaS contentmarketing comes in. ContentMarketing For SaaS Companies Contentmarketing remains one of the most effective strategies for SaaS companies.
This will make it easier for you to understand the concept and learn how to adapt your content to it. HANDPICKED RELATED CONTENT: Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines. Long-formcontent. Don’t disregard long-formcontent when optimizing for audio.
Use keywords appropriately. Use tools to outperform contentmarketing. You can also use your images to sneak in keywords by naming them accordingly. Instead of naming an image something like “shampoo1,” you could name it “best shampoo for long hair.”. Turn a Standard Post Into a Long-Form post.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content.
The content you produce can look different in B2B versus B2C. For example, B2B contentmarketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Prioritize content promotion and distribution.
Rank for Many Keywords. The fact that they are so detailed means they should rank for a huge number of keywords. That’s why I recommend you enter your topic ideas into a tool like Ubersuggest to see the keyword volumes of the main topic and the volumes of every other related keyword. Include keyword research.
Contentmarketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. give you 27 innovative, exciting ideas for your next contentmarketing campaign. In this guide, we’ll.
But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its contentmarketing efforts on rented channels like social media, and what you expect to achieve. HANDPICKED RELATED CONTENT: Building Your ContentMarketing Team?
In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative contentmarketing on your website. Let’s discover strategies for creating excellent thought leadership content that will get results. Table of Contents What Is Thought Leadership Content?
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-formmarketingcontent – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content