Contently

SEPTEMBER 28, 2022

These written guides are the key to executing every task correctly, every time, for everyone involved in your content marketing operations. Why content marketing SOPs are necessary. A few examples of content marketing activities that might benefit from an SOP include: Content creation (blog, video, podcast, etc.).

Content Marketing 125

Content Marketing Marketing Content Freelance 125

ContentWriters

OCTOBER 12, 2022

Measuring the return on investment (ROI) of content marketing has been a central topic of discussion in the digital marketing space for decades. Content marketing ROI feels hard to pin down, which is why smart brands monitor ROI with tools and continue to invest in content marketing.

Content Marketing 96

Content Marketing Marketing Recruitment Landing Page 96

Contently

DECEMBER 27, 2022

Whether you’re creating a video, interactive landing page, or eBook, take this opportunity to showcase what you’ve learned throughout your campaigns. Look at the data from the content you produced over the past year. Assess how your content performed. Analyze and Optimize Your Content. Stay informed!

Content Marketing 123

Content Marketing Marketing Content Utilities 123

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Content Marketing 124

Content Marketing SEO Marketing Content 124

Article Writing

OCTOBER 29, 2022

content marketing. content marketing strategy. How Does Content Marketing Drive Sales? Posted On: Businesses everywhere want to ensure that their content marketing efforts churn out profits, website views, and customers. But, how does content marketing help a business in the long run?

Sales 98

Sales Content Marketing Marketing Content 98

ContentWriters

JANUARY 18, 2023

In simple terms, content marketing is an approach focused on creating and distributing valuable, unique, and consistent content to attract, engage and retain a targeted audience.tic. While that explains content marketing at a high level, it’s not nearly enough to point you in the right direction. Infographics.

Content Marketing 105

Content Marketing Marketing Content Landing Page 105

Contently

DECEMBER 16, 2022

Prospects will give you their contact information—becoming content leads—if you have exclusive content or a unique point of view to share. If your landing page effectively communicates the value proposition, like this example from Teamwork , you’ll encourage the prospect to fill out the form.

Content Marketing 114

Content Marketing Marketing Content Banking 114

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

Insurance 98

Insurance Content Marketing Marketing Content 98

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

BKA Content

NOVEMBER 1, 2023

Understanding Why Content Marketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! Marketing today is about forming lasting relationships and offering advice and connection.

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Express Writers

APRIL 18, 2023

At Express Writers, you often hear us mention “done-for-you” content marketing in our blogs, and on our website, and we even boast about it in some social media posts. But what does done-for-you content marketing entail? Isn’t All Content Ordered Considered Done-for-You Content Marketing? Yes, and no.

Content Marketing 98

Content Marketing Marketing Content Professional Services 98

BKA Content

FEBRUARY 25, 2023

Does Content Marketing Work For Small Businesses? Content marketing for small businesses. It might feel as though you are constantly told that you must implement content marketing in order to survive as a small business in the current market. Is Content Marketing for Small Businesses Worth It?

Content Marketing 96

Content Marketing Marketing Content Content Creation 96

BKA Content

JANUARY 3, 2024

12 Content Marketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. To win the war for hearts and wallets, you need high-quality content that connects with people. Use these 12 content marketing tips to make a great impression throughout 2024.

Content Marketing 97

Content Marketing Manufacturing Marketing Content 97

Grammarly

DECEMBER 6, 2024

To incorporate UGC into your marketing communication, start by encouraging customers to share their experiences with your brand. Then, strategically integrate their content across your marketing channels.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

NOVEMBER 18, 2024

Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. This includes notes on the types of content that are ranking, such as blog posts or landing pages. Internal link suggestions: Links to other relevant pages on your website.

Content 92

Content Keywords Collaboration Writer 92

ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. However, many people don’t realize that the benefits of content marketing go far beyond simply getting your website in front of more people. What is Content Marketing?

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Content Marketing Institute

APRIL 19, 2021

Instagram doesn’t make it easy to get clicks to your landing pages. Continue reading → The post How to Drive Organic Clicks and Leads From Your Instagram Channel appeared first on Content Marketing Institute. But these five ideas will help you navigate the channel to get the traffic to your site.

Landing Page 145

Landing Page Content Marketing Marketing Content 145

BKA Content

FEBRUARY 18, 2023

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. Why You Should Stop Writing Content Yourself Like I mentioned above, most content marketers find that they never have enough time.

Content Marketing 98

Content Marketing Content Writing Marketing 98

Copywriter Collective

FEBRUARY 20, 2025

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89

Content Marketing Institute

JUNE 10, 2021

AMP-coded emails let your subscribers interact with your company without ever visiting a website or landing page. Continue reading → The post Is Google AMP Worth It for Your Email Marketing? appeared first on Content Marketing Institute. Here’s how to make your emails interactive.

IT 139

IT Landing Page Marketing Content Marketing 139

Smart Blogger

FEBRUARY 13, 2023

With 61% of businesses using video as a major part of their marketing plan , it’s too late to become an early adopter of video content marketing. However, with the right strategy and consistent execution, any business can leverage the powerful benefits of video content as a marketing tool.

Content Marketing 93

Content Marketing IT Marketing Brand Awareness 93

Neil Patel

FEBRUARY 10, 2021

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. As a copywriter, the least satisfying type of writing for me is when I follow some kind of template or framework. But… I don’t get much pleasure from writing like that.

Copywriting 237

Copywriting Copywriter Writing Landing Page 237

Content Hacker

OCTOBER 26, 2023

The truth is, creating captivating content isn’t enough. There’s another beast you need to tackle – Content Marketing Strategy. Think of it as building bridges between your high-quality content and those who’ll love reading them. This isn’t just about throwing words onto a page.

Content Marketing 80

Content Marketing Marketing Content Brand Awareness 80

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Often, these channels don’t yield results marketers can bank on though. Hack #2: Link to your webinars directly in your content.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Elna Cain

FEBRUARY 25, 2023

It seems to work, and my audience seems to like my content! Write a landing page of 300 words and an article that’s 3000 words. The big news is all about generative AI and how businesses incorporate this new technology into their content plan. I just free write what I’m going through at that moment.

Freelance 211

Freelance Writer Landing Page Consulting 211

Backlinko

JULY 26, 2024

Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, content marketing , or creating sales collateral. Writesonic: Best for Unifying Content Creation Workflows G2 Review 4.7 Need more suggestions for your marketing tech stack?

Content Creation 94

Content Creation Copy Text Creativity 94

Neil Patel

JUNE 15, 2021

Direct Leads to a Landing Page. Historically, paid ads drive to landing pages , and this isn’t a bad thing. The trouble with landing pages occurs when they’re not optimized properly. Provide value: Without fail, your landing page should offer some carrot to your audience.

Ads 142

Ads Landing Page Social Media Copy 142

Verblio

APRIL 1, 2025

Content Overload Given a current or pending plateau, and limited resources to address it, some marketing leaders opt for content quantity over quality. Why Verblio is the Ideal Partner for Content Marketing Solutions to key content challenges: that’s what we do at Verblio.

SEO 52

SEO Search Engine Optimization Content Content Creation 52

Neil Patel

JANUARY 15, 2021

Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic. Sure, the homepage is important, but a landing page is where you can initiate a strong relationship.

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

MARCH 28, 2023

It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. Driving customers—not just visitors—to your landing page is the best way to make sales. My video landing page converts 56% of the people who visit. There’s more to an effective landing page than a CTA, though.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Contently

OCTOBER 6, 2022

Despite all the talk about storytelling , many B2B content marketers focus more on promoting the product or service rather than how it can change a potential customer’s life personally or professionally. So, what does storytelling in SaaS content marketing entail, and how can you integrate it into your strategy?

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Neil Patel

JULY 12, 2021

That applies to everything: timing, volume, subject matter, targeting, triggering, and even the content in your emails. Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. HubSpot is an inbound marketing tool with the goal of turning outbound leads into inbound ones.

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. But what does this mean in terms of your marketing strategy? You’re using the way the brain naturally responds to stimuli to create content that triggers those responses. This is the middle brain engaged. Easy enough.

Sales 142

Sales Landing Page Storytelling Government 142

Neil Patel

JANUARY 2, 2021

Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Lead routing, lead tracking, campaign measurement, all the emails and landing pages, lead nurturing, dozens of segmentation lists, it goes on and on. I’m not here to remind you that content is king.

Marketing 145

Marketing Landing Page Projects Agency 145