Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 112

Digital Marketing Content Marketing Marketing Content 112

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

Insurance 98

Insurance Content Marketing Marketing Content 98

Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet. Documented content mission statement. Connecting the dots to lead generation.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

BKA Content

NOVEMBER 1, 2023

Understanding Why Content Marketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! Marketing today is about forming lasting relationships and offering advice and connection.

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

Neil Patel

FEBRUARY 10, 2021

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

Content Marketing Institute

OCTOBER 17, 2018

It could be a landing page, a headline, a call to action, an image, social proof, or something else. Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better.

Landing Page 111

Landing Page Editorial Lead Generation Social Media 111

Elna Cain

FEBRUARY 27, 2024

So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them.

Content Writer 239

Content Writer Writer Content Writing 239

Neil Patel

JULY 12, 2021

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. That applies to everything: timing, volume, subject matter, targeting, triggering, and even the content in your emails.

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

SEPTEMBER 22, 2021

I visited their webinar-training landing page and was immediately retargeted after not converting. Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. Do you have a landing page you’re driving traffic to for a specific goal?

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Content Marketing Institute

APRIL 27, 2018

I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. Optimize your Instagram bio for lead generation. You’re only allowed one link from the bio on your profile page. ”). In the example above, Foundr makes it clear they’re offering a free lead magnet.

Landing Page 112

Landing Page Editorial Team Social Media Editorial 112

ContentWriters

JANUARY 9, 2025

Get it right, and you’ll have a lead-generating asset that positions your organization as a thought leader. Medical white papers serve distinct strategic purposes in your healthcare marketing efforts. Their primary value lies in lead generation, targeting decision-makers seeking solutions to complex problems.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Neil Patel

JUNE 15, 2021

Direct Leads to a Landing Page. Historically, paid ads drive to landing pages , and this isn’t a bad thing. The trouble with landing pages occurs when they’re not optimized properly. Provide value: Without fail, your landing page should offer some carrot to your audience.

Ads 142

Ads Landing Page Social Media Copy 142

BKA Content

FEBRUARY 18, 2023

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. One of the most time-consuming and most important parts of content marketing is to write content.

Content Marketing 98

Content Marketing Content Writing Marketing 98

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Gating content for lead generation.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

BKA Content

NOVEMBER 13, 2022

This strategy is the cornerstone of content marketing , which drives three times the leads of traditional marketing at just over a third of the cost. Remember that an ebook doesn’t have to span hundreds (or even dozens) of pages to provide reader value. Landing Page Essentials.

Landing Page 98

Landing Page Proofreader Recruitment Lead Generation 98

Neil Patel

MAY 14, 2021

If you need bulk content, such as product descriptions , AI copywriting handles these jobs for you, so you’re free to focus on more demanding marketing tasks like lead generation and KPI tracking. Whether you need help brainstorming ideas or generating some content, an AI tool can help you get going again.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

JANUARY 15, 2021

Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic. Copyblogger creates high-quality landing pages on popular topics.

SEO 145

SEO Landing Page Keywords Social Media 145

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing Institute , 2022) 5.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Content Hacker

AUGUST 18, 2023

One of the ways to help you ensure your lead nurturing efforts result in sales — and to NOT spend additional marketing dollars — is to unravel conversion barriers. These prevent your leads from taking the desired action on your blog posts or landing pages. I think there’s room to improve here, right?

Sales 90

Sales Landing Page Marketing Copy 90

Elna Cain

OCTOBER 7, 2022

“Proficiency in researching and crafting thoughtful and engaging blog content, articles, landing page content, email copy to targeted audiences to help increase conversions.” Some freelance writing jobs will have a content marketing strategy. This means you need to be a great researcher!

Freelance 156

Freelance Writer Portfolio Contractor 156

Neil Patel

DECEMBER 31, 2020

Here are a few options, as well as some practical tips on using them to improve your content marketing strategy. RSS, which stands for “really simple syndication,” is an XML-based format used to distribute and share online content. How to Use RSS Readers to Benefit Your Content Marketing. What Was Google Reader?

Social Media 143

Social Media Landing Page Content Creation Lead Generation 143

BKA Content

APRIL 24, 2024

How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success.

Landing Page 94

Landing Page Content Social Media Keywords 94

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

Editorial 111

Editorial Editorial Team Collaboration Social Media 111

Neil Patel

APRIL 7, 2021

A must-read for any marketer hoping to grow their customer base, this marketing book is also available in audio form. While this book is a good read for all marketers, it’s especially appropriate for content marketers. Does your current marketing strategy need a refresh? Content, Inc.:

Marketing 128

Marketing Persuasion Digital Marketing Agency 128

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 111

Content Creator Audience Script Content 111

Article Writing

OCTOBER 17, 2022

We created a list covering the basics but to stay ahead of competition you need to be on top of new trends in the content marketing and ecommerce space. . Now you have to invest in marketing for your products/services. Whether you’re on Shopify or Squarespace, having a strong landing page is essential.

Manufacturing 98

Manufacturing Landing Page Finance Search Engine Optimization 98

The Hoth

JANUARY 31, 2023

Setting up a digital marketing agency that sells SEO services takes a ton of time, effort, and money. Yet, once your agency is up and running, you face the additional challenge of building a robust client base – which means you need to have an airtight system for lead generation. How Do You Find SEO Leads? Why is that?

SEO 98

SEO Healthcare Agency Lead Generation 98

Neil Patel

SEPTEMBER 30, 2020

Digital marketing, which includes local search, organic search engine optimization, advertising, and content marketing. In this case, the KPIs are as follows: Number of leads generated from every social media channel. Number of conversions generated from every social media channel. Landing Page Conversions.

Consulting 123

Consulting Search Engine Optimization Landing Page Social Media 123

Neil Patel

DECEMBER 18, 2018

Most remarketing campaigns don’t work well because you are driving people back to the same page that they didn’t convert in the first place. So instead of doing that, when you are remarketing users, send them to a page that has the opposite pitch. But if you don’t, which is more likely your case, use a 2-step checkout page.

Sales 111

Sales Landing Page Lead Generation Text 111

BKA Content

JANUARY 12, 2024

We can use local SEO everywhere on your website, from landing pages to blog posts created with local clients in mind. Lead Generation Commercial plumbers rely on SEO to find and nurture leads. Discover our full range of affordable SEO content services for residential and commercial plumbing contractors.

Website 96

Website SEO Contractor Landing Page 96

Contently

DECEMBER 14, 2022

You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Are the demand generation marketers working hand in hand with content?

Editorial 93

Editorial Content Lead Generation Brand Awareness 93

BKA Content

JULY 26, 2023

Use a cohesive tone with all of your SEO content: web pages, blog articles, guides, social media posts and e-commerce pages. Choose Expert SEO Content High-quality content marketing shows off your company’s expertise. High-quality SEO content helps customers trust you.

Management 97

Management SEO Search Engine Optimization Social Media 97

Smart Blogger

APRIL 19, 2023

From free website builders, landing pages , and online stores to appointment scheduling and domains, they’ve got you covered. If you’re looking for a one-stop shop, MailChimp is the perfect email marketing platform allowing you to grow your business with confidence. Deep integrations that manage various marketing channels.

Landing Page 95

Landing Page Marketing Utilities Social Media 95