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Do you want to know how contentmarketing helps business growth? Many business owners aren’t sure whether investing in contentmarketing is worth the time, effort, and resources. Contentmarketing is 100% worth it. My answer to anyone who asks is always YES!
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My B2B SaaS Content Writing Story When I started freelance writing in 2014 and landed a gig with Blogging Wizard to write about contentmarketing and digital marketing ideas, I called my content service digital marketing writing services. And for years, I stuck with this freelance title.
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Contentmarketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads.
The content you produce can look different in B2B versus B2C. For example, B2B contentmarketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Gating content for leadgeneration.
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How To GenerateLeads With an Ebook Ghostwriter. When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. ContentMarketing.
Use tools to outperform contentmarketing. It’s an outstanding tool for leadgeneration and helps you engage with visitors to your website. As I have already mentioned, producing fresh, updated, and relevant content can drive people to your website and give them a reason to stay on your pages for a while.
On the other hand, if the content is an educational piece (like a how-to post), it’s a great candidate for repurposing. Think of a few different mediums and channels where every piece of long-formcontent could live and build that into your creation strategy before you begin execution. The best part?
Solve Problems With High Quality Long-FormContent. Long vs. short posts, quantity vs. quality, users vs. Google – these are all never ending debates. It’s much easier to create video content because of the different screencast tools and explainer video apps like PowToon. Source: ContentMarketing Institute.
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Leadgeneration: For businesses, an optimized LinkedIn profile can generateleads, improve brand recognition, and facilitate meaningful connections with potential clients or customers. They are more suited for long-formcontent that goes super in-depth on a particular topic.
If you’re look for an agency to create content and track all of the analytics so you can see how it’s performing, give us a call — that’s exactly what our contentmarketing team does! Short-formcontent should have a target word count of 300–600 words. The key to contentmarketing is quality.
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Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of contentmarketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.
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