Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. HANDPICKED RELATED CONTENT: 30 Experts Identify Biggest Mistakes in Content Marketing.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 112

Digital Marketing Content Marketing Marketing Content 112

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Contently

FEBRUARY 7, 2023

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How Can We Get Creative with Content Marketing? Studies show that poor-quality content decreases the probability of a sale by 40 percent.

Creativity 135

Creativity Content Marketing Marketing Content 135

Contently

JULY 19, 2022

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. B2C post-sale content.

Sales 130

Sales IT Search Engine Optimization Content 130

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same.

Content Marketing 111

Content Marketing Marketing Content Social Media 111

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. Bold statement?

Sales 111

Sales Marketing Concept Digital Marketing 111

Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Email marketing. Time to do more.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Backlinko

MARCH 25, 2025

Even the subniches like SEO and content marketing have 100% keyword difficulty. To stand out in this highly competitive space, you’ll need to create content competitors can’t easily replicate. B2B Sales Interest in B2B sales has exploded with 191% growth over the past decade. What works here?

Blog 103

Blog Blogging Medical Finance 103

Contently

JANUARY 31, 2023

That doesn’t mean your organization uses AI broadly and deeply in marketing. It does mean you probably have more AI functionality available than you realized—even in your content marketing technology. It may help you fine-tune your content approach and get key assets in front of the right prospects. Stay informed!

Content Marketing 117

Content Marketing Marketing Content Sales 117

Content Hacker

JULY 7, 2023

For most introverts, making cold calls is one of the hardest parts of sales. And that’s probably why you’re googling “how to grow my business without sales calls.” ” Well, I’ve got good news for you: You DON’T have to rely on cold calling to generate sales leads for your business.

Sales 93

Sales Long Form Content Lead Generation Search Engine Optimization 93

Content Marketing Institute

NOVEMBER 9, 2018

But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. Rand says content marketers run into problems when they assume some metrics are good and others are bad. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Social Media 111

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. My answer to anyone who asks is always YES!

Content Marketing 93

Content Marketing Marketing Long Form Content Content 93

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

Insurance 98

Insurance Content Marketing Marketing Content 98

Neil Patel

FEBRUARY 12, 2021

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses. According to Small Business Trends , 32 percent of small businesses don’t have a budget for content marketing.

Digital Marketing 122

Digital Marketing Sales Marketing Consulting 122

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. Eric Quanstrom, chief marketing officer, CIENCE. Click To Tweet.

Content Marketing 110

Content Marketing Recruitment Marketing Content 110

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. Cover image by Joseph Kalinowski/Content Marketing Institute.

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

BKA Content

NOVEMBER 1, 2023

Understanding Why Content Marketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! Marketing today is about forming lasting relationships and offering advice and connection.

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Express Writers

MARCH 7, 2023

The benefits of content marketing are clear: it can help any organization boost brand exposure, increase sales, and improve customer loyalty. Studies show that content marketing costs 62% less than traditional marketing strategies while generating about 3 times as many leads.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.

Content Writer 239

Content Writer Writer Content Writing 239

Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

Content Marketing 112

Content Marketing Marketing Content Editorial 112

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Pam Didner , author, Global Content Marketing.

Content Marketing 110

Content Marketing Marketing Content Editorial Team 110

Content Hacker

AUGUST 18, 2023

So, you’ve heard about a s ales funnel marketing strategy , right? Usually, this is all about segmenting your marketing (and your content) so you address each sales funnel stage (awareness, intent, desire, consideration). You invest time, energy, and resources into creating what you believe is a flawless sales funnel.

Sales 90

Sales Landing Page Marketing Copy 90

BKA Content

NOVEMBER 8, 2022

The Importance of Content Marketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted content marketing. What Is Content Marketing? It involves creating compelling content and sharing it through online methods of communication. Learn More.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

Neil Patel

DECEMBER 18, 2018

For example, if your original sales pitch was logical, try a landing page that leverages emotions instead of logic. Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step.

Sales 111

Sales Landing Page Lead Generation Text 111

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

Social Media 95

Social Media Content Marketing Media Marketing 95

BKA Content

MARCH 11, 2024

How Content Marketing Drives Sales You know you have a great product or service and need to amplify its visibility. Search Engine Journal notes that content marketing generates three times as many leads as traditional marketing while costing about 62% less.

Sales 52

Sales Content Marketing Marketing Content 52

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Watching on-demand software demos.

Lead Generation 115

Lead Generation Content Brand Awareness Sales 115

ContentWriters

JANUARY 9, 2025

White papers help you build authority, earn trust, and move prospects through complex sales cycles. However, creating an effective white paper requires more than expanding a blog post or repackaging existing content. Get it right, and you’ll have a lead-generating asset that positions your organization as a thought leader.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

BKA Content

FEBRUARY 18, 2023

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. One of the most time-consuming and most important parts of content marketing is to write content.

Content Marketing 98

Content Marketing Content Writing Marketing 98

Neil Patel

FEBRUARY 10, 2021

These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133