Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Alfred Lua, content crafter, Buffer.

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Content Marketing Institute

NOVEMBER 9, 2018

But ask marketers if they’re measuring the right things and most answers are closer to “damned if I know” than “you betcha.” In May I judged a category in the 2018 Content Marketing Awards. Rand says content marketers run into problems when they assume some metrics are good and others are bad. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Social Media 111

Contently

AUGUST 23, 2024

What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers?

Content 70

Content Content Creation Medical Brand Awareness 70

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

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Insurance Content Marketing Marketing Content 98

Neil Patel

MAY 19, 2020

As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%.

SEO 145

SEO Keywords Insurance Landing Page 145

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Content Marketing Institute

JANUARY 9, 2019

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. ” AI in #contentmarketing: Driver analysis to show what factors drive the most leads.

Content Marketing 108

Content Marketing Marketing Content Text 108

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. These aren’t made-up numbers. IEEE GlobalSpec: Engineering360.com

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet. Documented content mission statement. Connecting the dots to lead generation.

Content Marketing 110

Content Marketing Marketing Editorial Content 110

BKA Content

NOVEMBER 1, 2023

Understanding Why Content Marketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! Marketing today is about forming lasting relationships and offering advice and connection.

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Marketing Content Keywords 120

Express Writers

MARCH 7, 2023

The benefits of content marketing are clear: it can help any organization boost brand exposure, increase sales, and improve customer loyalty. Studies show that content marketing costs 62% less than traditional marketing strategies while generating about 3 times as many leads.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. My answer to anyone who asks is always YES!

Content Marketing 93

Content Marketing Marketing Long Form Content Content 93

Elna Cain

FEBRUARY 27, 2024

My B2B SaaS Content Writing Story When I started freelance writing in 2014 and landed a gig with Blogging Wizard to write about content marketing and digital marketing ideas, I called my content service digital marketing writing services. Strong analytical skills. Clear and concise writing.

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Content Writer Writer Content Writing 239

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

Social Media 95

Social Media Content Marketing Media Marketing 95

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. Catherine Giese, SEO associate, Fundera. cathrinegiese Click To Tweet.

Content Marketing 107

Content Marketing Recruitment Marketing Content 107

Neil Patel

SEPTEMBER 20, 2020

.” Businesses that rely on local SEO companies dominate these micro moments in the long run. We’ll take a look at a few of the best Local SEO companies in the industry today. 6 of the Best Local SEO companies. NP Digital – Best for Conversion-Driven Local SEO. Which company is best for your business?

SEO 130

SEO Agency Search Engine Optimization Keywords 130

BKA Content

JANUARY 24, 2024

The 7 Best B2B SEO Services To Use in 2024 No matter your business, you must stand out in the vast online world. A recent survey revealed that 73% of marketers believe getting the attention of business-to-business audiences can be challenging. Leveraging the expertise of professional B2B SEO services is well worth the investment.

SEO 98

SEO Search Engine Optimization Manufacturing Finance 98

BKA Content

FEBRUARY 18, 2023

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. One of the most time-consuming and most important parts of content marketing is to write content.

Content Marketing 98

Content Marketing Content Writing Marketing 98

BKA Content

NOVEMBER 8, 2022

The Importance of Content Marketing to Grow Your Business in a Recession. The best approach to grow your business in a recession is through targeted content marketing. What Is Content Marketing? It involves creating compelling content and sharing it through online methods of communication. Learn More.

Content Marketing 98

Content Marketing Marketing Content Brand Awareness 98

Neil Patel

SEPTEMBER 25, 2020

How Can You Use Google Autocomplete for SEO? Before you start analyzing Google Autocomplete predictions for SEO, it’s essential to do these three things: Log out of Google or use incognito mode to make sure your search history doesn’t influence the predictions you get. Uncover Key Words for Local SEO. Conclusion.

SEO 111

SEO Keywords Medical Digital Marketing 111

ContentWriters

APRIL 9, 2025

Clear, well-structured content builds trust with readers and strengthens your message when combined with compelling value propositions. Driving Lead Generation & Sales Enablement Technical content can be vital to sales enablement, especially when paired with product demos or onboarding experiences.

Writing 64

Writing Marketing Medical Education 64

BKA Content

JULY 26, 2023

The Importance of SEO Reputation Management Reputation is everything for modern businesses. Fortunately, with the help of SEO and reputation management, you can build a great name for your brand. Why Do You Need SEO Reputation Management? SEO helps you make a great first impression.

Management 97

Management SEO Search Engine Optimization Social Media 97

BKA Content

APRIL 15, 2024

How To Get Started With SEO for Movers There are more than 17,000 moving companies in the United States. SEO for movers helps you get noticed by driving more traffic to your website and improving lead generation. SEO for movers helps you get noticed by driving more traffic to your website and improving lead generation.

SEO 95

SEO Search Engine Optimization Social Media Keywords 95

BKA Content

NOVEMBER 2, 2022

Why Blogs Are Essential for SEO and Branding. Online reviews and high-quality blog articles play a huge role, which is why blogging is important for both SEO and branding (both contribute to lead generation and sales). It’s no surprise that around 9 in 10 B2B and B2C businesses use content marketing to reach customers.

Brand 98

Brand SEO Contractor Manufacturing 98

BKA Content

NOVEMBER 13, 2023

How To Approach SEO for Franchises Search engine optimization is a critical facet of any business website, as it provides a clear avenue to reach your target customers. However, optimizing your franchise SEO while adhering to corporate branding guidelines has unique challenges. SEO can be your secret weapon to achieve this.

SEO 98

SEO Social Media Search Engine Optimization Content Writer 98

BKA Content

AUGUST 25, 2023

SEO for Manufacturers: Everything You Need To Know In the past, most manufacturers relied on word-of-mouth referrals, direct mailings, and industry directories for leads. SEO for manufacturers means your company doesn’t miss out on opportunities. What Is SEO for Manufacturers and Why Is It Important?

Manufacturing 98

Manufacturing SEO Search Engine Optimization Social Media 98

BKA Content

MAY 22, 2024

SEO for Real Estate Businesses: Your Expert Guide When it comes to SEO for real estate, there are a lot of factors to consider. This guide will go over everything you need to know to start improving your real estate business’s SEO. What Is SEO for Real Estate? Feeling overwhelmed yet? Don’t worry, we’re here to help.

SEO 96

SEO Search Engine Optimization Keywords Content Creation 96

The Hoth

JANUARY 18, 2023

Are you tasked with convincing your higher-ups to give you the green light (and funding) to implement an SEO strategy ? While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . Not only that, but they may need to learn what SEO work looks like. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

BKA Content

MARCH 20, 2024

The 7 Best Affordable Local SEO Services in 2024 Effective search engine optimization techniques can increase visibility and drive more customers to your doorstep. This statistic emphasizes the importance of finding affordable local SEO services. Clients who outsource content writing to us save an average of 30%.

SEO 98

SEO Search Engine Optimization Digital Marketing Brand Awareness 98

Copywriter Collective

FEBRUARY 28, 2025

All of these tips work through content journey mapping so that every stage of engagement is increased and supports a strategic approach to content marketing. Step 6: Develop a Visual Content Mapping Framework A visual mapping framework of content types and personas will be helpful to map them against exact journey stages.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Grammarly

JUNE 20, 2023

That’s why most websites aim for the top of search engine results, but how do you convince algorithms that your content is what people are searching for? The best strategy is SEO writing. Why is SEO writing important? It gets your online content to the top of search engine results so more people see it.

SEO 105

SEO Writing Search Engine Optimization Content 105

BKA Content

JANUARY 22, 2024

7 of the Best Organic SEO Companies To Work With in 2024 Organic search engine optimization is the key to getting pages on your website to appear near the top of the first page of search results. Learn more about seven of the leading organic SEO companies and find out how to choose a partner to optimize your online presence.

SEO 97

SEO Agency Search Engine Optimization Digital Marketing 97