Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. These aren’t made-up numbers. IEEE GlobalSpec: Engineering360.com

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Copywriter Collective

FEBRUARY 28, 2025

In consideration and decision phases, it would be webinars, eBooks, or case studies that would answer questions and then compare options. Thus, you need to develop diversified content formats in order to keep the user engaged and make them explore further. Quizzes are good for the awareness stage since they contain interactive content.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

Content Marketing 114

Content Marketing Marketing Content Social Media 114

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

ContentWriters

APRIL 9, 2025

Clear, well-structured content builds trust with readers and strengthens your message when combined with compelling value propositions. Driving Lead Generation & Sales Enablement Technical content can be vital to sales enablement, especially when paired with product demos or onboarding experiences.

Writing 64

Writing Marketing Medical Education 64

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Table of Contents What Is Inbound Content Marketing?

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Neil Patel

SEPTEMBER 22, 2021

I visited their webinar-training landing page and was immediately retargeted after not converting. Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. Are you prepping for a webinar? Lead-gen Ads Based on Page Engagement.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy. Experimentation is a great idea here.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 109

Editorial Team Content Editorial Communication 109

Contently

JULY 19, 2022

It’s evident the company’s marketing goals go beyond brand awareness and lead generation. Clearly, Mailchimp wants to boost the success of their current customers—and they’re using content marketing to do it. Why post-sale content marketing matters.

Sales 130

Sales IT Search Engine Optimization Content 130

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Smart Blogger

FEBRUARY 10, 2023

With tools like Canva and templates created by real designers, you can have a sleek-looking lead magnet for a minimal investment. With those keys in mind, let’s look at specific lead magnet ideas. Furthermore, once a website visitor is in Tracie’s email marketing funnel, she continues to share advice and offers.

Lead Generation 86

Lead Generation Consulting Sales Content Marketing 86

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

Content 134

Content Content Creation Social Media Promotion 134

ContentWriters

MARCH 13, 2024

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Read on as we discuss each type of content and how to decide between a white paper vs. eBook in your marketing strategy. What Is an eBook?

Content Marketing 59

Content Marketing Marketing Proofreader Long Form Content 59

Content Marketing Institute

JANUARY 25, 2019

Gaetano Di Nardi, director of demand generation at Nextiva, shares his experience: Facebook Ads have really moved the needle for us, but we choose to only spend on high-value initiatives like e-books, webinars, and conferences. These are the things that tie back directly to lead generation, growth, and attendees at our events.

Content 111

Content Advertising Promotion Social Media 111

The Hoth

FEBRUARY 15, 2023

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation.

Marketing 102

Marketing Education Brand Awareness Keywords 102

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.

Editorial 109

Editorial Editorial Team Collaboration Social Media 109

BKA Content

MARCH 11, 2024

How Content Marketing Drives Sales You know you have a great product or service and need to amplify its visibility. Search Engine Journal notes that content marketing generates three times as many leads as traditional marketing while costing about 62% less.

Sales 52

Sales Content Marketing Marketing Content 52

Content Marketing Institute

SEPTEMBER 17, 2018

Sumo offers a suite of tools for content marketers, but the two I use the most are its list builder and share button. List builder allows you to easily set up email-capture popups on your site, to convert your traffic to marketing leads and build your list. BuzzStream is a content marketing CRM. BuzzStream.

Promotion 111

Promotion Content Social Media Editorial Team 111

Neil Patel

DECEMBER 18, 2018

Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step. Within your blog, link to your cornerstone content within your sidebar on every page. sales for every 100 webinar registrations.

Sales 111

Sales Landing Page Lead Generation Text 111

Text Mercato

FEBRUARY 18, 2020

Content marketing is anything but a linear path! Every mistake that you make in an online marketing campaign can act as a stepping stone in your second one. You don’t have clear goals for content marketing Setting goals is the first and foremost part of any content marketing strategy.

Content Marketing 52

Content Marketing Marketing Brand Awareness Content 52

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is too rigid to accommodate the modern buyer’s journey, and too cold to represent the nurturing stance of content marketing. Enter the marketing lifecycle. From sales funnel to lifecycle marketing: a (brief) history. But they do gel with a marketing lifecycle. Enter the marketing lifecycle.

Sales 111

Sales Marketing Concept Digital Marketing 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 111

Content Creator Audience Content Script 111

Neil Patel

JUNE 15, 2021

When you lead with pain points, you’re that much more likely to intrigue your audience, getting them to sign up for that demo or join your email list. Whether that’s a whitepaper or a video, a webinar or a podcast, make sure your landing page offers your audience something they’ll find valuable (and find easily on your page).

Ads 142

Ads Landing Page Social Media Copy 142

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing Institute , 2022) 5.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

The Hoth

NOVEMBER 30, 2022

Marketing funnels contain a series of stages (top, middle, and bottom) and involve many different marketing channels , including: Paid ads . Content marketing . Email marketing . Webinars . Each stage of the funnel requires different types of content to be successful. Social media posts .

Marketing 105

Marketing Education Construction Landing Page 105

Smart Blogger

MAY 8, 2023

Typically, marketers are concerned about tangible metrics: sales volume, leads generated, email subscribers added, etc. Content Marketing Content marketing educates, informs, and entertains without appearing overtly ‘sales-y.’ SEO Copywriting SEO copy is a subset of content marketing.

Copywriting 79

Copywriting Copywriter Brand Awareness Social Media 79

Content Hacker

AUGUST 18, 2023

With the right copywriting chops and content marketing strategy, you can use words to grow your business without relying on sales calls. Such strategic use of additional marketing dollars results in efficient spending with maximum returns from every ad spend compared with traditional brand-building methods.

Sales 90

Sales Landing Page Marketing Copy 90

ContentWriters

JANUARY 4, 2023

This blog covers everything necessary for the success of eCommerce businesses including information on selling on Amazon and eBay, drop shipping, and online marketing. They also offer free video training webinars. In addition to great tutorials, there are informative articles on A/B testing, lead generation, and more.

Finance 97

Finance Blogging Blog Education 97

Moz

APRIL 3, 2019

This original data came from a survey of 700 marketers, and it worked. It got linked to by all kinds of prominent industry blogs like Search Engine Journal, Content Marketing Institute, Orbit Media, and now, this one too! Goal: Lead generation. If you only need an email address or a phone number, stick to that.

Brand 68

Brand Government Brand Awareness Finance 68

Bramework

OCTOBER 3, 2023

The Future of Blogging: Predictions for 2023 and Beyond Content marketing will continue to be the reigning king, with an increased focus on user experience and the rapid growth of video consumption. Content Marketing Remains King Content marketing continues to reign supreme in the digital landscape.

Blogging 105

Blogging Blog Search Engine Optimization Social Media 105

ProBlogger

SEPTEMBER 28, 2016

However, if you really want your content to stand out, try making short screencasts, webinars and explainer videos a part of your content strategy as well. It’s much easier to create video content because of the different screencast tools and explainer video apps like PowToon. Source: Content Marketing Institute.

Brand 53

Brand Blogging Blog Lead Generation 53

Content Hacker

JUNE 30, 2023

Lastly, blogging is baked into the WordPress platform, so you can easily create one to start content marketing and selling your course through your blog. To grow yours, consider offering freebies and lead magnets that tie into your blog content and course content.

Blogging 80

Blogging Blog Collaboration Banking 80

Contently

OCTOBER 25, 2023

For today’s marketers, maintaining a comprehensive content pipeline isn’t just a strategy—it’s a mandate. As the foundation of effective content marketing, it serves the critical role of linking content initiatives to tangible sales outcomes.

Content 52

Content Agency Projects Utilities 52

ProBlogger

SEPTEMBER 7, 2014

This article will give a full look at how to encourage and capture readership, optimize for action and engagement, and get the most out of your content – the full gamut of content marketing best practice. In both podcasts and webinars, give a short breakdown of the points you’re going to cover at the beginning.

Content 50

Content Landing Page Entertainment Government 50

Neil Patel

JANUARY 21, 2021

Keyword Branded : This is where you combine your anchor text with the target keyword for your site, e.g. getting started with content marketing. Let’s assume your page content sells blue denim jeans. Abolish Duplicate Content. Over the years, I have created thousands of rich, data-driven, and useful blog content.

Keywords 145

Keywords Text SEO Social Media 145