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How to Write an Effective Healthcare White Paper

ContentWriters

Healthcare organizations are constantly seeking ways to showcase expertise while generating qualified leads. Enter the healthcare white paper, a powerful but underutilized tool in medical marketing. White papers help you build authority, earn trust, and move prospects through complex sales cycles.

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How Often Should You Publish a White Paper

ContentWriters

Businesses deciding when to publish a white paper must thoroughly understand their audience. The first step in identifying how often you should publish a white paper is researching your industry. If you have a lot of changes in your industry or your business, you likely need to publish a white paper frequently.

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The Importance of Technical Writing in Marketing

ContentWriters

The next sections cover 4 Marketing-related goals associated with technical writing. Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Tone and voice are just as important as clarity.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. So, if you want to market yourself as a SaaS content writer, once you pick an industry or SaaS company to pitch to, state the writing niche or service you provide.

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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads.

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Content Marketing Guide for Insurance Companies

BKA Content

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

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Content Marketing Vs Social Media Marketing: Finding the Right Balance

BKA Content

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?