Content Marketing Institute

DECEMBER 21, 2017

Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. AT&T creates media brand with Hollywood actress ( April 2017 ).

Content Marketing 111

Content Marketing Transportation Marketing Content 111

Backlinko

NOVEMBER 29, 2024

For example, let’s say you’re writing an in-depth article about content marketing. They’re excellent H2 and H3 subtopics for your article: What is content marketing? Why is content marketing important? Why is content marketing important? What is a content marketing strategy?

Writing 102

Writing Keywords Script SEO 102

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where social media is no longer a safe space for your brand to play at all? Social media channel choices.

Social Media 111

Social Media Media Marketing Long Form Content 111

Copywriter Collective

FEBRUARY 20, 2025

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89

Contently

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. All these iterations fall under content repurposing. The problem?

Long Form Content 143

Long Form Content Content Social Media Content Creation 143

Content Marketing Institute

JANUARY 18, 2019

HANDPICKED RELATED CONTENT: 12 Expert Ideas to Improve Your Content Marketing for Better Leads. Before you delve into Quora or Reddit, assess your content marketing goals to identify which platform might better satisfy those needs. And it’s long-form content presence works just like blogging.

Content Marketing 111

Content Marketing Marketing Content Long Form Content 111

Buffer

SEPTEMBER 25, 2023

AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production. AI content creation tools can help you here, especially when saving time in social media post creation.

Social Media 120

Social Media Content Creation Media Content 120

ContentWriters

APRIL 9, 2025

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-form content, like detailed guides or how-tos, performs better in searches. Are you looking for technical writers?

Writing 64

Writing Marketing Medical Education 64

Express Writers

JANUARY 10, 2023

Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. Still on the fence about your content marketing budget?

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.

Sales 89

Sales Content Marketing Marketing Content 89

Article Writing

OCTOBER 3, 2022

Nobody ever said that working in content marketing was easy — it’s not! From heavy research to developing effective strategies to creating your content, working as a content marketing specialist can be time-consuming and sometimes challenging. Genius Content Marketing Quotes That Will Inspire You. “

Content Marketing 85

Content Marketing Marketing Creative Director Content 85

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Elna Cain

FEBRUARY 27, 2024

So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. Much of the content is also technical, so many freelance and SaaS content writers are tech or eCommerce writers since these SaaS products integrate with them.

Content Writer 239

Content Writer Writer Content Writing 239

Buffer

DECEMBER 5, 2023

All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another social media platform. Repurposing content is keeping the crux of a piece’s idea and adapting it for other social media channels. The commonality?

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Content Hacker

NOVEMBER 16, 2022

Sure, you can do content marketing willy-nilly. Because you need a content marketing process plan behind it all to ensure your content WORKS…. But how do you create a content marketing team and workflow plan that results in amazing content? And the Content Cake is just the tip of the iceberg.

Content Marketing 89

Content Marketing Content Marketing Content Creation 89

Contently

DECEMBER 29, 2022

If you are creating content surrounding the launch of a new research study, someone on your team may need to publish a landing page to link to the study. Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels.

Publishing 136

Publishing Publisher Publishing Landing Page 136

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Content Hacker

JULY 7, 2023

Table of Contents: Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective Content Marketing Strategies to Grow Your Business 1. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-Form Content: 4.

Sales 93

Sales Long Form Content Lead Generation Search Engine Optimization 93

ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Content Hacker

JULY 27, 2023

And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. ” 5 Tips for Generating Blog Ideas 1.

Long Form Content 91

Long Form Content Blogging Blog Writing 91

Content Hacker

FEBRUARY 4, 2024

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. Optimizing for Backlinks Don’t Know How to Start Optimizing Your Content? What is Content Optimization? Yet when you check your site analytics, there’s barely a blip on the radar. What gives?

Content Marketing 74

Content Marketing Brand Marketing Content 74

ContentWriters

MARCH 22, 2023

In today’s media-driven world, businesses must find a way to attract audiences’ attention and keep it. This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away.

Long Form Content 98

Long Form Content IT Content Electronics 98

Neil Patel

DECEMBER 8, 2021

This can be in the form of comment boxes after your blogs or social media posts. QVC leverages this type of content to keep its audience invested and coming back for more. During live shows and events, they invite their viewers to interact on forums and social media groups. Incorporate Different Media Types: BarkBox.

Content 136

Content Social Media Long Form Content Entertainment 136

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

Content 134

Content Content Creation Social Media Promotion 134

The Hoth

FEBRUARY 18, 2025

At its core, public relations is about managing a brands reputation through networking with the media. Digital PR is the online equivalent of this and entails networking with bloggers, social media influencers, and online publications (like The New York Timess website instead of the print newspaper).

SEO 59

SEO Storytelling Social Media Brand Awareness 59

BKA Content

JUNE 28, 2024

SaaS Content Marketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. That’s where SaaS content marketing comes in. Content Marketing For SaaS Companies Content marketing remains one of the most effective strategies for SaaS companies.

Content Marketing 52

Content Marketing Marketing Content Long Form Content 52

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Social media: Likes, shares, and comments.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?

Long Form Content 109

Long Form Content Editorial Team Editorial Content Marketing 109

Content Hacker

MARCH 8, 2023

That’s because smart content strategy leads to incredible content marketing. And incredible content marketing leads to mega-growth like: 67% more leads. Who the target audience is and what their content needs are. Content creation workflows. The content calendar and publishing strategy.

Content 100

Content Content Creation Long Form Content Search Engine Optimization 100

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. However, as with infographics, content quality is key.

SEO 111

SEO Social Media Content Landing Page 111

Elna Cain

MARCH 3, 2023

If I can’t begin a blog post, I’ll use an AI writing tool to help me start it or just give me an angle to think about for my content piece. For example, suppose I need an angle for my eCommerce post using social media. These are defunct social media platforms or tools. So, how can you not be left in the dust?

Freelance 189

Freelance Writing Copywriter Copywriting 189

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

Express Writers

DECEMBER 19, 2024

Is your content prepared for mobile optimization? How Is Mobile Usage Changing Content Marketing? A crucial part of optimizing for smartphones is keeping your images, video, and other media small so they dont bog down mobile devices. Social media usage also reflects how long people spend scrolling.

Content 52

Content Text Content Creator Long Form Content 52

Kayleigh Moore

JANUARY 10, 2022

How do you decide on what kind of content to publish? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. To start promoting content, most leverage email, social media, and personal outreach to the people referenced (either as examples or experts) in your posts.

Content 130

Content Blogging Blog Content Creation 130

Content Marketing Institute

JANUARY 9, 2023

Don’t let a great piece of long-form content be a one-and-done. Follow this step-by-step plan to maximize its impact with highly effective adjacent content over time. Continue reading →

Long Form Content 133

Long Form Content IT Content Social Media 133

BKA Content

APRIL 19, 2024

It’s time to revolutionize your content game and leave your competition in the dust. Let’s look at the top content development services of 2024, which promise quality, efficiency and results. Statistics show that content marketing yields three times as many leads as traditional marketing approaches.

Search Engine Optimization 94

Search Engine Optimization Content Creation Content Healthcare 94