Express Writers

DECEMBER 20, 2022

Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. What Is Content Marketing?

Content Marketing 117

Content Marketing Brand Marketing Content 117

Content Marketing Institute

DECEMBER 21, 2017

JetBlue takes off with long-form content in HumanKinda video ( February 2017 ). The 16-minute HumanKinda video is the airline’s first foray into long-form content. Little of the content, if any, contains AT&T branding. It’s more proof that the internet just can’t get enough of cats. .

Content Marketing 111

Content Marketing Transportation Marketing Content 111

Copywriter Collective

FEBRUARY 20, 2025

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89

ContentWriters

APRIL 9, 2025

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-form content, like detailed guides or how-tos, performs better in searches. Are you looking for technical writers?

Writing 64

Writing Marketing Medical Education 64

Contently

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Expand the life of one piece of content beyond one channel. The problem?

Long Form Content 143

Long Form Content Content Social Media Content Creation 143

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Express Writers

DECEMBER 17, 2024

Your published content is your business ambassador to the world. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer.

Writer 52

Writer Content Writer Search Engine Optimization Social Media 52

Express Writers

JANUARY 10, 2023

Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. Still on the fence about your content marketing budget?

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN. how-to guides).

Sales 89

Sales Content Marketing Marketing Content 89

Content Hacker

DECEMBER 8, 2022

Long-form content is harder to produce, requires more up-front investment, and takes longer to bring results than short-form content. So why on earth should you create long-form content like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-form content.

Long Form Content 110

Long Form Content Content Social Media Writer 110

Content Hacker

NOVEMBER 16, 2022

Sure, you can do content marketing willy-nilly. You can publish random topics at random times. Because you need a content marketing process plan behind it all to ensure your content WORKS…. But how do you create a content marketing team and workflow plan that results in amazing content?

Content Marketing 89

Content Marketing Content Marketing Content Creation 89

Buffer

DECEMBER 5, 2023

Then, start content repurposing right away. To publish at a higher cadence, take the content you already have on other channels and repurpose it for the new platform. Should you concentrate on repurposing your old content backlog fast? Or should you put the spotlight on repurposing newly published content first?

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Buffer

NOVEMBER 28, 2023

Also, these tools specifically gave me the best chance of creating content to a certain level of quality I hoped for. To keep the experiment parameters strict, 100 percent of the content was AI-generated based on various prompts. The only exception was some light proofreading before publishing.

Publishing 116

Publishing Publishing Publisher Proofreader 116

Kayleigh Moore

OCTOBER 3, 2022

But how long before these tools put me out of work?” The question remains whether or not AI writing tools will threaten content marketers' jobs. But when it comes to long-form content, we still need our specialized writers with deep subject matter expertise. That’s…worth paying attention to, yes?

Freelance 173

Freelance Writer Writing Social Media Copy 173

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Content Hacker

JULY 27, 2023

And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. Know Your Target Audience 2.

Long Form Content 91

Long Form Content Blog Blogging Writing 91

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

Content 134

Content Content Creation Social Media Promotion 134

Content Hacker

JULY 7, 2023

Table of Contents: Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective Content Marketing Strategies to Grow Your Business 1. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-Form Content: 4.

Sales 93

Sales Long Form Content Lead Generation Search Engine Optimization 93

ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy. Experimentation is a great idea here.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Content Hacker

FEBRUARY 4, 2024

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. You don’t need wizard-level skills — just some solid know-how and elbow grease can skyrocket engagement with every post you publish. Table Of Contents: What is Content Optimization? What gives?

Content Marketing 74

Content Marketing Brand Marketing Content 74

Content Marketing Institute

FEBRUARY 22, 2018

Your boss comes to you and says, “We want millions of people regularly viewing our content within the next five years. Well, Jay Lauf, co-president and publisher of Quartz, made this happen with his team. Go long or short - avoid medium length #content, says @jlauf of @qz. That’s where the content sings,” Jay says.

Audience 111

Audience Long Form Content Social Media Content Marketing 111

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Be consistent with content publication.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

BKA Content

JUNE 28, 2024

SaaS Content Marketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. That’s where SaaS content marketing comes in. Content Marketing For SaaS Companies Content marketing remains one of the most effective strategies for SaaS companies.

Content Marketing 52

Content Marketing Marketing Content Long Form Content 52

Content Marketing Institute

NOVEMBER 27, 2017

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. But the disadvantage is the time it consumes to create that refreshingly unique content. The idea is to create one piece of long-form content for your blog – the hub content.

Post 110

Post Editorial Team Content Creation Long Form Content 110

Kayleigh Moore

JANUARY 10, 2022

How do you decide on what kind of content to publish? As an experienced content marketer with more than eight years under my belt in this space, here's what I’d recommend. What content should you publish? There are many questions to be answered, such as: Where do you start? Get more free tips. First Name.

Content 130

Content Blog Blogging Content Creation 130

Content Marketing Institute

DECEMBER 19, 2017

Inventory your content. Review the content in your archives. Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look.

Long Form Content 109

Long Form Content Editorial Team Editorial Content Marketing 109

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

ContentWriters

MARCH 13, 2024

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. In the marketing world, eBooks offer an opportunity to showcase thought leadership and capture leads.

Content Marketing 59

Content Marketing Marketing Proofreader Long Form Content 59

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Remember that graphs and charts are content too.

SEO 111

SEO Social Media Content Landing Page 111

Content Hacker

MARCH 8, 2023

That’s because smart content strategy leads to incredible content marketing. And incredible content marketing leads to mega-growth like: 67% more leads. Who the target audience is and what their content needs are. Content creation workflows. The content calendar and publishing strategy.

Content 100

Content Content Creation Long Form Content Search Engine Optimization 100

The Hoth

FEBRUARY 18, 2025

Content creation: Data-driven storytelling, press releases, and infographics Content marketing is one of the most effective ways to build brand awareness, generate traffic, and improve SEO so it should come as no surprise that digital PR leverages its power. This is because, as usual, video content still reigns supreme.

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Neil Patel

JUNE 1, 2021

Keep the Content Detailed and Deep. We talk a lot about long-form content , but comprehensive content might be even more important. If you write long content, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings.

Long Form Content 145

Long Form Content Persuasion SEO Communication 145

Content Marketing Institute

JULY 23, 2018

This will make it easier for you to understand the concept and learn how to adapt your content to it. HANDPICKED RELATED CONTENT: Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines. Long-form content. Don’t disregard long-form content when optimizing for audio.

Website 108

Website Long Form Content Text Engineering 108

BKA Content

MARCH 7, 2025

Platforms like WordPress make this as simple as creating and publishing a new page. After its set up, you can create a new post whenever you like that will appear as its own page and in preview form on your blog page. Instead, focus on specific, intent-driven content that answers one clear question that appeals to your target audience.

Blog 52

Blog Blogging Keywords Long Form Content 52

BKA Content

MARCH 13, 2023

The History of Content Marketing The history of content marketing is a hotly debated topic. Some marketers credit cave drawings as being some of the first forms of content marketing. But what is content marketing all about? Content Marketing: Where Did It Start?

Content Marketing 52

Content Marketing Marketing Content Content Writer 52

Express Writers

OCTOBER 25, 2022

Here are a few examples to give you a better understanding: In-Depth Analyses or Facts: Cold-hard facts don’t change, making them the perfect example of evergreen content. For instance, if you were to write an in-depth article on what content marketing is, the definition and overall basis of your content will always stay the same.

Brand 97

Brand IT Long Form Content Content 97

Content Marketing Institute

APRIL 9, 2018

Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. Content Marketing Strategy Essentials. Click To Tweet.

Editorial 111

Editorial Content Promotion Social Media 111