This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Can contentmarketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.
Do you want to know how contentmarketing helps business growth? Many business owners aren’t sure whether investing in contentmarketing is worth the time, effort, and resources. Contentmarketing is 100% worth it. My answer to anyone who asks is always YES!
For most introverts, making cold calls is one of the hardest parts of sales. And that’s probably why you’re googling “how to grow my business without sales calls.” ” Well, I’ve got good news for you: You DON’T have to rely on cold calling to generate sales leads for your business.
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches. Are you looking for technical writers?
As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.
Contentmarketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Content was created and shared but nothing of substance showed up. Few leads and little or no sales. The reality?
JetBlue takes off with long-formcontent in HumanKinda video ( February 2017 ). The 16-minute HumanKinda video is the airline’s first foray into long-formcontent. Worried about high sugar content and extra calories, consumers are shying away from a traditional breakfast beverage: orange juice.
ContentMarketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of contentmarketing vs social media marketing, which channel would win?
Nobody ever said that working in contentmarketing was easy — it’s not! From heavy research to developing effective strategies to creating your content, working as a contentmarketing specialist can be time-consuming and sometimes challenging. Genius ContentMarketing Quotes That Will Inspire You. “
One of my CTS members recently asked, “What is the value of contentmarketing?” Here’s why: First, contentmarketing will be worth $600 billion in 2024. Out of all digital marketing strategies, contentmarketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?
From small businesses to startups to major corporations, everyone is starting to realize just how powerful contentmarketing can be. Today, we’re delving into contentmarketing, how to build a contentmarketing strategy, and why it’s worth investing in. What is ContentMarketing? Because it is.
And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.
Sure, you can do contentmarketing willy-nilly. Because you need a contentmarketing process plan behind it all to ensure your content WORKS…. But how do you create a contentmarketing team and workflow plan that results in amazing content? And the Content Cake is just the tip of the iceberg.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
The content you produce can look different in B2B versus B2C. For example, B2B contentmarketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Email: Open rate, click-through rate.
Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of contentmarketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.
For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B contentmarketing strategy is crucial for driving results. Let’s dive into the key elements of a successful contentmarketing strategy. Experimentation is a great idea here.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
Contentmarketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. If the reader is a new visitor, sales can reasonably assume this new contact is exploring products.
Turns out, writing is only half the battle in digital marketing; what wins the war is optimized contentmarketing. If you’re a business owner, regardless of the size of your enterprise, you understand how crucial it is to market your brand effectively. What gives?
SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Despite what you might think, online sales of personal luxury goods are growing, too. Luxury MarketingContent Campaigns.
Identify which of the assets in your at-a-glance review have the best potential to further your contentmarketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?
The 10 Best SaaS ContentMarketing Agencies To Work With in 2024 Unfortunately, data indicates the longsales cycles for SaaS might be getting longer. This makes the increased visibility and lead nurturing you get while working with a SaaS contentmarketing agency even more valuable.
That’s because smart content strategy leads to incredible contentmarketing. And incredible contentmarketing leads to mega-growth like: 67% more leads. Who the target audience is and what their content needs are. Content creation workflows. 73% more trust. 97% more backlinks.
The History of ContentMarketing The history of contentmarketing is a hotly debated topic. Some marketers credit cave drawings as being some of the first forms of contentmarketing. But what is contentmarketing all about? ContentMarketing: Where Did It Start?
You’ve done the content inventory. Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your contentmarketing strategy. Here are several key areas I like to measure, and what to do with the information you glean from a content audit.
If you’re looking to drive traffic (and sales) for your e-commerce business, this guide is for you. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right. Types of E-commerce Marketing.
Write With Search Engine Optimization in Mind Remember to write in-depth product descriptions for each item for sale. There are several ways you can interact with your current clientele: Email and SMS Marketing – Ask customers to sign up for email or SMS messages from your business. Focus on SEO to help them come up in search results.
Practically everyone understands the importance of “doing contentmarketing,” but many – even those with documented contentmarketing strategies – don’t know how to align the types of content they create with their desired contentmarketing goals. Remember that graphs and charts are content too.
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. According to ContentMarketing Institute , most ebooks range from 12 to 40 pages.
Access the Power of Affiliate Sales When you successfully expand the readership of your content, you unlock opportunities to work with brands that want to sell their products or services to audiences like yours. This online monetization strategy is one of the most common modern monetization methods for online content.
Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES. The marketing budget or the money clients have available to pay for content or copy, will determine rates.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. While you know content is integral to your lead nurturing strategy, you need more tangible results from your contentmarketing teams. When you work with your content team, you want to align your team goals across functions.
.” Across 2022, I worked my tail off to launch some pretty impactful services at Content Hacker: My one-year mentorship , now surpassing a whopping $100,000 in sales and 80 enrollments – where I taught and coached students to grow their own online businesses with contentmarketing. The SEO content itself.
Contentmarketing is now worth over $600 billion , and article creation is the number one outsourced activity for businesses. But what is the biggest bottleneck for scaling content creation? Versatility: The tool can create high-quality long-formcontent across various industries, making it suitable for diverse client needs.
The future of contentmarketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ? Pro: Speed-up Your Content Writing. Note, NOT copywriting … sales copywriting (at least for me!) This is what I found.
Your copy is always written to accomplish (that’s what makes it copy, not a different form of writing). Benefits make sales , and features make failures. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts.
Now that you know what makes an effective prompt, let’s get into some specific examples that marketers can use for each stage of the writing process to boost their efficiency and output quality. Pro tip: While AI is very powerful, sometimes it can lose its way when asked to generate long-formcontent in one fell swoop.
Do they prefer short-form or long-formcontent? The type of content your audience consumes most will help you understand where to post yours. For example, short-form videos are best for platforms like YouTube Shorts and TikTok. This makes them a good segment to target with sales-focused content.
For reading on a phone screen, long-formcontent is a definite non-starter. Attractive product photos combined with clear descriptions will help generate sales off your app. No extra words. Avoid elaborating when a single short statement can get the point across. Don’t use a complicated term when a simple one will do.
However, most (95%) of websites and 94% of content have no backlinks at all. Short content receives 77.2% fewer backlinks than long-formcontent, but linking decreases after 2,000 words. In addition, of all content, only 2.2% receives backlinks from more than one website. Backlinking is challenging.
AI tools also factor in readability, which is highly advantageous, especially for bloggers producing long-formcontent. That will tighten up your blogs, product descriptions , and landing pages – which will make it easier for readers to digest your content, boosting dwell time and conversion rates. . #2:
Obvious keywords for your niche might include “Texas realtor”, “Texas real estate”, “homes for sale in Texas”, etc. Leverage Popular YouTube Content as Inspiration YouTube isn’t just for entertainment – it’s a goldmine for keyword ideas.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content