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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Organizations that have made consistent and sound investments in contentmarketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing contentmarketing landscape. Why Does ContentMarketing Change so Frequently?
For example, let’s say you’re writing an in-depth article about contentmarketing. They’re excellent H2 and H3 subtopics for your article: What is contentmarketing? Why is contentmarketing important? Why is contentmarketing important? What is a contentmarketing strategy?
Show your customers you still appreciate them with valuable content. Contentmarketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use contentmarketing to build your brand loyalty. What Is ContentMarketing?
Ubersuggest – SEO and Keyword Discovery Best for estimating your competitors’ monthly traffic Developed by renowned contentmarketer Neil Patel, Ubersuggest’s SEO and Keyword Discovery Chrome extension provides essential insights into any search term on Google, YouTube, and Amazon. Have existing content that isn’t performing well?
Studies show contentmarketing generates three times as many leads as traditional marketing methods and costs 62% less. That means contentmarketing is consistently one of the most reliable marketing tactics. Still on the fence about your contentmarketing budget?
Inbound contentmarketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound contentmarketing works. Let’s dive into what inbound contentmarketing is all about – and start growing your business today.
Most of these are likely lacking one thing in common a dedicated business content writer. Image from: WG Content Recent contentmarketing data illustrates a growing demand for professional writing expertise in various forms of business content. times more leads than those publishing fewer than four.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Start with answering, “Why do I want to repurpose this content?
4: How do you make content repurposing a seamless part of your workflow? It's a strategic part of content creation, with an eye on lifecycle and future engagement. Challenge yourself to find even more ways to repurpose it for other social or contentmarketing channels you use. At the end, scan your fresh post again.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
Launched in May 2020 by OpenAI, GPT-3 uses deep learning to produce human-like text. But how long before these tools put me out of work?” The question remains whether or not AI writing tools will threaten contentmarketers' jobs. There’s no doubt AI-powered writing tools will shift the role of contentmarketers.
In your teens or young adulthood, you most likely only used cell phones to make calls, send text messages, and play the game Snake. Is your content prepared for mobile optimization? How Is Mobile Usage Changing ContentMarketing? Each time you break up the text, your readers can breathe. A startling 95% of the U.S.
Turns out, writing is only half the battle in digital marketing; what wins the war is optimized contentmarketing. Table Of Contents: What is Content Optimization? The Importance of Content Optimization Making Your Content Visible And Impactful How Do You Know If You Need Content Optimization?
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
People use more words when they search by #voice than they do with text, says @ChristiJOlson. While you shouldn’t ignore non-voice SEO, you need to adapt your strategy and come up with content that encompasses what both types of searchers want. Long-formcontent. Audio version of text-based content.
Identify which of the assets in your at-a-glance review have the best potential to further your contentmarketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?
Table of Contents: ContentMarketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective ContentMarketing Strategies to Grow Your Business 1. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your contentmarketing efforts are bound to pay off, resulting in faster business growth. ” 5 Tips for Generating Blog Ideas 1.
Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Any form of writing used in marketing is considered copy , from the text on a website page to a video script.
SaaS ContentMarketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. That’s where SaaS contentmarketing comes in. ContentMarketing For SaaS Companies Contentmarketing remains one of the most effective strategies for SaaS companies.
Contentmarketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. But what are the differences and benefits of each, and how do you know which one is right for your brand?
You can use a voice-to-text app to help you translate genuine conversation into writing. Offer Interactive Content: QVC. Check out our method below: Frequently Asked Questions About Good Content. What is an example of great contentmarketing? Great contentmarketing makes visitors want to return and consume more.
It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Contentmarketing involves the creation and distribution of written, visual, audio, or interactive content. There isn’t a “one size fits all” approach to contentmarketing.
HANDPICKED RELATED CONTENT: How to Set Your Content Free for a Mobile, Voice, Ready-for-Anything Future. Featured snippets can take a number of forms, depending on the type of information they are trying to convey. Featured snippets are text-based but can include images. appeared first on ContentMarketing Institute.
Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a contentmarketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.
Contentmarketing offers businesses, organizations and brands opportunities to boost lead generation, increase sales, raise brand awareness and engage with customers and prospective clients through content. give you 27 innovative, exciting ideas for your next contentmarketing campaign. In this guide, we’ll.
Use tools to outperform contentmarketing. They break up the content and make it easier to read or skim. If your website is just a wall of text, it’s going to discourage people from spending a long time on it. Add More Than Text. The content on your website shouldn’t be only written words.
Keep the Content Detailed and Deep. We talk a lot about long-formcontent , but comprehensive content might be even more important. If you write longcontent, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings.
Now that you know what makes an effective prompt, let’s get into some specific examples that marketers can use for each stage of the writing process to boost their efficiency and output quality. Pro tip: While AI is very powerful, sometimes it can lose its way when asked to generate long-formcontent in one fell swoop.
But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its contentmarketing efforts on rented channels like social media, and what you expect to achieve. HANDPICKED RELATED CONTENT: Building Your ContentMarketing Team?
In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative contentmarketing on your website. Let’s discover strategies for creating excellent thought leadership content that will get results. Table of Contents What Is Thought Leadership Content?
It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Pamela Ellgen, Senior Marketing Copywriter, Health Editor, WELL Health Inc. Spend 80% of your time writing your title and only 20% on the text. bullet points.
The future of contentmarketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ? I may use for … Taking long-formtext (a blog, a YouTube script, interview, a talk) and cleaning it. This is what I found.
Amy Schmittauer Landino, a consultant in video contentmarketing and author of the book Vlog Like a Boss, spilled her secrets at ContentMarketing World in her talk How to Create and Repurpose Video Content for More Attention. Suggestions: Use text overlays. You have to keep the eyes moving. Click To Tweet.
You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-formcontent – and create a map on how to blaze that trail the next time. Identify a head term for your pillar content w/ a monthly search volume of at least 2,500.
As you design your app, keep in mind that the content must be concise and easily understood. Tailor your content for mobile screens. Don’t copy big swaths of text from your website or brochure for your app. For reading on a phone screen, long-formcontent is a definite non-starter. No extra words.
Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your contentmarketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. ContentMarketing Strategy Essentials. Make smart channel choices.
With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Why are these tools vital to your contentmarketing strategy? Price: Free, $36/month (Pro) Copy.ai Wordtune Price: Free, $24.99/month
The Best Marketing AI Tool for General & Short-FormContent (Headlines, Emails, Social Posts): ChatGPT Plus Short-formmarketingcontent – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-formcontent?
Meanwhile, tools like Content at Scale are ace at serving your long-formcontent needs. By the end of this post, you’ll have complete knowledge of these AI content tools and how they can come to your aid in ways you never imagined. Struggling to understand where AI can fit into your contentmarketing?
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. According to ContentMarketing Institute , most ebooks range from 12 to 40 pages. Health Care.
As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-formcontent. Each format has its place within a comprehensive content strategy. What Is Long-FormContent?
They should appear naturally in the text of posts as well as in the titles and metadata. Avoid product descriptions that use passive voice or that have long or overly flowery sentences. Grow Your Fitness Business Today Our fitness content writing increases traffic, brand awareness and sales. Start blogging today.
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