Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Remember that graphs and charts are content too.

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ContentWriters

MARCH 22, 2023

Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-form content and short-form content. Guides and tutorials.

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Long Form Content IT Content Electronics 98

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Ready to take your content to the next level?

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Contently

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. If the asset is part of a major product launch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.

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Publisher Publishing Publishing Landing Page 137

The Hoth

FEBRUARY 18, 2025

Content creation: Data-driven storytelling, press releases, and infographics Content marketing is one of the most effective ways to build brand awareness, generate traffic, and improve SEO so it should come as no surprise that digital PR leverages its power. Webinars and live virtual events. Our suggestion?

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Content Marketing Institute

AUGUST 19, 2018

You’ve done the content inventory. Follow these actionable tips on what to look for within the data, how to find hidden content gems, and how to use it to guide your content marketing strategy. Here are several key areas I like to measure, and what to do with the information you glean from a content audit.

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Content Editorial Long Form Content Content Marketing 99

ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy. Experimentation is a great idea here.

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Content Marketing Marketing Content Brand Awareness 64

BKA Content

JUNE 28, 2024

SaaS Content Marketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. That’s where SaaS content marketing comes in. Content Marketing For SaaS Companies Content marketing remains one of the most effective strategies for SaaS companies.

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Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

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ContentWriters

NOVEMBER 16, 2022

It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. It includes everything from ebooks to videos to webinars. Blog Posts & Articles.

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Marketing Content Social Media Long Form Content 98

Content Hacker

FEBRUARY 4, 2024

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. This often means they didn’t find what they were looking for — an issue that optimized content marketing can help address. What gives? But how can you make this happen?

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Content Marketing Brand Marketing Content 74

ContentWriters

MARCH 13, 2024

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. But what are the differences and benefits of each, and how do you know which one is right for your brand?

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ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

Neil Patel

JUNE 14, 2021

No matter how hard you promote this content or how you designed it to rank well in search engines, you’re going to struggle to find new clients and customers. The best-in-class content marketers work tirelessly to adapt their content to the target audiences they want to attract — and where they are in the customer journey.

Marketing 140

Marketing Storytelling Social Media Promotion 140

Content Marketing Institute

APRIL 9, 2018

Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. Content Marketing Strategy Essentials. Webinars or virtual conferences.

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Editorial Content Promotion Social Media 111

BKA Content

MAY 18, 2023

Either way, selling 100 copies of an e-book for $12 each provides a healthy $1,200 profit from content you already created. E-books represent a serious growth area within content marketing. Some blogs also create online monetization strategies with a private, members-only site that houses premium content.

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Content Content Writer Content Creator Consulting 98

ContentWriters

MAY 15, 2024

As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-form content. Each format has its place within a comprehensive content strategy. What Is Long-Form Content?

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Long Form Content Content Social Media Entertainment 59

Content Hacker

APRIL 14, 2023

The Best Marketing AI Tool for General & Short-Form Content (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-form content?

Content Creation 89

Content Creation Long Form Content Marketing Content 89

Neil Patel

JUNE 28, 2021

My content and social strategies are among the main reasons that my sites rank above those other mainstream media sites. Carve Out a Content and Social Strategy. Content marketing “costs 62% less than traditional marketing and generates about three times as many leads.”. That stat says about all there is to say!

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Brand Finance Social Media Long Form Content 145

Freelance Writing Jobs

SEPTEMBER 3, 2024

If you’ve chosen to specialize in SEO content writing, for example, you might take advanced courses in the latest SEO techniques or content marketing strategies to refine your expertise. Attend virtual conferences and webinars. Next, create a content marketing plan.

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Neil Patel

JANUARY 31, 2022

Here are the main types of e-commerce marketing we’ll cover in the next sections: paid search SEO content marketing email marketing social media for ecommerce influencer marketing affiliate marketing. It’s a long list, but I promise to keep it simple. Content Marketing for E-commerce.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

Content Hacker

JUNE 15, 2023

By leveraging these platforms and optimizing your job listing, you’re well on your way to finding an AIO writer who can help take your content marketing efforts to new heights. By the way, once you’ve hired and trained that writer, you’ll need a process for producing incredible content consistently.

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Writer Content Creation Content Creator Storytelling 93

Smart Blogger

MARCH 10, 2023

We’ll start with the different content types… Freelance Writing Niches: 9 High-Paying Content Types Remember, the more your writing can impact a client’s sales, the higher it pays. So all of these content types are either under the umbrella of content marketing or copywriting. Why not you?

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Freelance Writing Finance Script 120

Contently

APRIL 9, 2024

On the other hand, if the content is an educational piece (like a how-to post), it’s a great candidate for repurposing. Think of a few different mediums and channels where every piece of long-form content could live and build that into your creation strategy before you begin execution. The best part?

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Long Form Content Content Social Media Content Creation 52

Buffer

DECEMBER 5, 2023

4: How do you make content repurposing a seamless part of your workflow? It's a strategic part of content creation, with an eye on lifecycle and future engagement. Challenge yourself to find even more ways to repurpose it for other social or content marketing channels you use. At the end, scan your fresh post again.

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Long Form Content Content Content Creation Social Media 52

ProBlogger

FEBRUARY 15, 2016

Content marketing is an arms race. If you continuously crank out high-quality content at a rapid-fire pace, your blog—and your business—will win the war against your competitors, build a quality readership, and grow faster than you ever imagined. You can see it here: There are loads of other ways to repurpose your content.

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Content Marketing Marketing Content Editorial 37

ProBlogger

OCTOBER 2, 2017

10 Things I Wish I Knew About Blogging and Content Marketing When I Started. Today, I want to share the audio of a keynote I gave at a conference early last year about 10 things I wish I’d known about blogging and creating content for content marketing when I started. Don’t forget to join the Facebook group.

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Content Marketing Marketing Blogging Blog 45

Moz

JANUARY 16, 2019

The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-form content was priority number one. So Zach wasn’t just looking for technically-correct content.

Promotion 57

Promotion Content Social Media Manufacturing 57

Content Hacker

OCTOBER 26, 2023

A Strategic Approach To Content Marketing Why spend hours creating fresh topics when you have goldmines buried within your past work? This format is particularly effective for educational content and can be shared on platforms like SlideShare. Webinars Use the content of your blog post as the foundation for a webinar.

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Publisher Publishing Publishing Content 52

ProBlogger

SEPTEMBER 28, 2016

Solve Problems With High Quality Long-Form Content. Long vs. short posts, quantity vs. quality, users vs. Google – these are all never ending debates. However, if you really want your content to stand out, try making short screencasts, webinars and explainer videos a part of your content strategy as well.

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Brand Blogging Blog Lead Generation 53

BKA Content

MAY 18, 2023

The key is through content marketing. Content strategy for ecommerce provides an avenue to gain visibility online, augment your search engine ranking and find ways to increase traffic and conversion rates like never before. A full arsenal of content pieces and media will help you optimize your marketing strategy.

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Content Social Media Editorial Content Marketing 52

Express Writers

SEPTEMBER 24, 2024

Image from Google Search This new search experience provides a glimpse at the future of AI content consumption, especially for long-form content. For example, Hushly offers an AI content chat that allows users to interact with content without reading the entire post. Image from Hushly 3.

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Content Creation Writer Content Content Creator 52

Smart Blogger

MAY 25, 2023

It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. Content writing is typically more informational and educational, creating long-form content like blog posts or articles designed to inform or entertain the reader.

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Content Hacker

FEBRUARY 6, 2024

This type of content goes beyond mere advertising; it positions your brand as a reliable source of information — a critical factor in today’s information-saturated market. An often-overlooked strategy is participating in or hosting webinars where you can share your expertise live.

Marketing 52

Marketing Brand Awareness Social Media Brand 52

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

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Content Content Creation Social Media Promotion 134

ContentWriters

NOVEMBER 23, 2022

Recorded webinars are a great way to create material you can turn into an online course. To host your webinar, you can live stream on Facebook, LinkedIn, or Instagram or use a paid platform like Zoom, WebinarGeek , or GoToWebinar. Recording your webinars allows you to develop your eLearning assets over time and with an audience.

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Content Hacker

JANUARY 10, 2024

The most significant advantage of repurposing content is it makes scaling your long-form content marketing much easier. A New Audience With Every Repurpose An interesting aspect of repurposing content is its ability to attract an entirely new audience segment that may not have been reached by the original format.

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