Content Marketing Institute

JULY 23, 2018

If you only optimize your website to get views, you’re in trouble. They want websites that load fast and deliver results right away. Another good SEO practice – for mobile and desktop – is to implement HTTPS protocol, which indicates that your website is certified with Secure Sockets Layer (SSL). Focus on content .

Website 108

Website Long Form Content Text Engineering 108

BKA Content

JUNE 6, 2024

Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is Content Marketing Still Worth It?

Content Marketing 96

Content Marketing IT Marketing Content 96

Copywriter Collective

FEBRUARY 20, 2025

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

Social Media 95

Social Media Content Marketing Media Marketing 95

Content Marketing Institute

JANUARY 18, 2019

Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement.

Content Marketing 111

Content Marketing Marketing Content Long Form Content 111

Express Writers

DECEMBER 17, 2024

The way a company communicates whether through a blog, a brochure, or a website shapes how customers perceive its brand. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer.

Writer 52

Writer Content Writer Search Engine Optimization Social Media 52

Express Writers

JANUARY 10, 2023

Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. Still on the fence about your content marketing budget?

Content Marketing 105

Content Marketing Marketing Content Search Engine Optimization 105

Contently

AUGUST 30, 2022

Think of all the effort that goes into creating one piece of long-form content—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Start with answering, “Why do I want to repurpose this content?

Long Form Content 143

Long Form Content Content Social Media Content Creation 143

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. Done right, you’ll see incredible results like: 55% more website visitors. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.

Sales 89

Sales Content Marketing Marketing Content 89

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Article Writing

OCTOBER 3, 2022

Nobody ever said that working in content marketing was easy — it’s not! From heavy research to developing effective strategies to creating your content, working as a content marketing specialist can be time-consuming and sometimes challenging. Genius Content Marketing Quotes That Will Inspire You. “

Content Marketing 85

Content Marketing Marketing Creative Director Content 85

Elna Cain

FEBRUARY 27, 2024

So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. For a while, I was only taking on short projects , but this year I decided to go back to ‘my roots’ and write long-form content for SaaS companies.

Content Writer 239

Content Writer Writer Content Writing 239

Content Hacker

DECEMBER 8, 2022

Long-form content is harder to produce, requires more up-front investment, and takes longer to bring results than short-form content. So why on earth should you create long-form content like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-form content.

Long Form Content 110

Long Form Content Content Social Media Writer 110

Content Hacker

NOVEMBER 16, 2022

Sure, you can do content marketing willy-nilly. Because you need a content marketing process plan behind it all to ensure your content WORKS…. But how do you create a content marketing team and workflow plan that results in amazing content? And the Content Cake is just the tip of the iceberg.

Content Marketing 89

Content Marketing Content Marketing Content Creation 89

Intergrowth

NOVEMBER 6, 2022

From small businesses to startups to major corporations, everyone is starting to realize just how powerful content marketing can be. Today, we’re delving into content marketing, how to build a content marketing strategy, and why it’s worth investing in. What is Content Marketing? Because it is.

Content Marketing 75

Content Marketing Marketing Content Agency 75

Kayleigh Moore

OCTOBER 3, 2022

But how long before these tools put me out of work?” The question remains whether or not AI writing tools will threaten content marketers' jobs. Here’s the thing: AI writing tools are great for help generating ideas for social media and website copy, titles, and breaking through writer’s block. Wouldn’t that be nice?

Freelance 173

Freelance Writer Writing Social Media Copy 173

Content Marketing Institute

AUGUST 20, 2018

Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-form content is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.

Long Form Content 111

Long Form Content Copy Copywriter Copywriting 111

Contently

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Notifying freelance contributors can help them grow in their careers, as they can showcase the asset on their portfolio or website, thus strengthening your relationship with them.

Publisher 137

Publisher Publishing Publishing Landing Page 137

Content Hacker

JULY 27, 2023

And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your content marketing efforts are bound to pay off, resulting in faster business growth. ” 5 Tips for Generating Blog Ideas 1.

Long Form Content 91

Long Form Content Blogging Blog Writing 91

Content Hacker

FEBRUARY 4, 2024

Turns out, writing is only half the battle in digital marketing; what wins the war is optimized content marketing. Successful marketing not only helps in acquiring new customers but also retains existing ones – leading to increased sales and profits. How Do You Know If You Need Content Optimization?

Content Marketing 74

Content Marketing Brand Marketing Content 74

ContentWriters

MARCH 22, 2023

Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-form content and short-form content.

Long Form Content 98

Long Form Content IT Content Electronics 98

Content Hacker

JANUARY 12, 2023

We’re at a crossroads where my 11-year full-time career in content marketing, what I do, what I teach, and what I myself learn will be permanently impacted by AI. AI is exploding into every industry; the AI market itself is projected to rocket from $387.45 The Story of Meeting Justin at Content at Scale.

Long Form Content 115

Long Form Content Content Creation Content Writer 115

ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Neil Patel

DECEMBER 8, 2021

You know when you’re drawn to specific websites. You look forward to consuming the content, and you spend lots of time on the website absorbing it all. Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more.

Content 136

Content Social Media Long Form Content Entertainment 136

Buffer

DECEMBER 5, 2023

4: How do you make content repurposing a seamless part of your workflow? It's a strategic part of content creation, with an eye on lifecycle and future engagement. ” Let’s say you run an active long-form blog and an Instagram account. 5: Should you repurpose your content for every channel?

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Content Hacker

JULY 7, 2023

Table of Contents: Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective Content Marketing Strategies to Grow Your Business 1. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-Form Content: 4.

Sales 93

Sales Long Form Content Lead Generation Search Engine Optimization 93

BKA Content

JUNE 28, 2024

SaaS Content Marketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. That’s where SaaS content marketing comes in. Content Marketing For SaaS Companies Content marketing remains one of the most effective strategies for SaaS companies.

Content Marketing 52

Content Marketing Marketing Content Long Form Content 52

Express Writers

DECEMBER 19, 2024

Well walk you through seven tips on how to optimize your website for mobile readers by making it more browsable. How Is Mobile Usage Changing Content Marketing? That means three in every four website visitors may be logging on from their phones. The best long-form content has a good mix of both text and images.

Content 52

Content Text Content Creator Long Form Content 52

The Hoth

FEBRUARY 18, 2025

Digital PR is the online equivalent of this and entails networking with bloggers, social media influencers, and online publications (like The New York Timess website instead of the print newspaper). The idea is that if trustworthy websites link back to your content, its a sign that your content is high-quality and accurate.

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Neil Patel

JUNE 1, 2021

They are a component of how Google ranks websites. The number of backlinks you actually need to land on the first page of Google results is enough to make most marketers give up. Here are 15 effective tips for getting more backlinks for your website: 1. Keep the Content Detailed and Deep. Leverage Public Relations.

Long Form Content 145

Long Form Content Persuasion SEO Communication 145

Content Hacker

MARCH 8, 2023

That’s because smart content strategy leads to incredible content marketing. And incredible content marketing leads to mega-growth like: 67% more leads. Who the target audience is and what their content needs are. Content creation workflows. The content calendar and publishing strategy.

Content Creation 100

Content Creation Content Long Form Content Search Engine Optimization 100

Contently

DECEMBER 13, 2022

The content you produce can look different in B2B versus B2C. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision. Prioritize content promotion and distribution.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

Editorial 59

Editorial Content Marketing Marketing Content 59

Quick Sprout

DECEMBER 6, 2022

Where is your website traffic coming from? The reason why other websites are ranking higher than you on Google is because they are making a conscious effort to improve their SEO. Improving SEO Rankings Depends on The Quality of Your Website or Blog. Improving SEO Rankings Depends on The Quality of Your Website or Blog.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

Content Marketing Institute

APRIL 24, 2018

You can do this with your content and climb the mega mountain of Google search. Working backward step by step, you can create a valuable piece of long-form content – and create a map on how to blaze that trail the next time. HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content.

Content 112

Content Editorial Team Engineering Content Creation 112

ContentWriters

NOVEMBER 16, 2022

It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. There isn’t a “one size fits all” approach to content marketing.

Marketing 98

Marketing Content Social Media Long Form Content 98