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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. It wasn’t until recently I noticed the rise of the B2B SaaS writer.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Technological disruption is par for the course in content marketing. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. What’s the best way to put AI’s content capabilities in play? But generative AI hits differently and closer to home.

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Why Use Content Marketing to Build Brand Loyalty

Express Writers

Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. What Is Content Marketing?

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The Importance of Technical Writing in Marketing

ContentWriters

It often involves research or draws on the writer’s knowledge and experience. In marketing specifically, technical writing guides audiences through the buyer’s journey, offering educational resources that simplify decision-making. Long-form content, like detailed guides or how-tos, performs better in searches.

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CCO Opens the Idea Garage for Inspiring B2B and B2C Content Marketing Examples

Content Marketing Institute

JetBlue takes off with long-form content in HumanKinda video ( February 2017 ). The 16-minute HumanKinda video is the airline’s first foray into long-form content. Ultimately, it’s about the conversations we ignite,” says Phillip Ma, manager of brand advertising and content.

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Content Marketing Budgets: Avoid Cutting Quality While Keeping Costs Down During Economic Downturns

Express Writers

Studies show content marketing generates three times as many leads as traditional marketing methods and costs 62% less. That means content marketing is consistently one of the most reliable marketing tactics. Still on the fence about your content marketing budget?

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?