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I’ve been a contentwriter for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. It wasn’t until recently I noticed the rise of the B2B SaaS writer.
Technological disruption is par for the course in contentmarketing. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. What’s the best way to put AI’s content capabilities in play? But generative AI hits differently and closer to home.
Show your customers you still appreciate them with valuable content. Contentmarketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use contentmarketing to build your brand loyalty. What Is ContentMarketing?
It often involves research or draws on the writer’s knowledge and experience. In marketing specifically, technical writing guides audiences through the buyer’s journey, offering educational resources that simplify decision-making. Long-formcontent, like detailed guides or how-tos, performs better in searches.
JetBlue takes off with long-formcontent in HumanKinda video ( February 2017 ). The 16-minute HumanKinda video is the airline’s first foray into long-formcontent. Ultimately, it’s about the conversations we ignite,” says Phillip Ma, manager of brand advertising and content.
Studies show contentmarketing generates three times as many leads as traditional marketing methods and costs 62% less. That means contentmarketing is consistently one of the most reliable marketing tactics. Still on the fence about your contentmarketing budget?
One of my CTS members recently asked, “What is the value of contentmarketing?” Here’s why: First, contentmarketing will be worth $600 billion in 2024. Out of all digital marketing strategies, contentmarketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?
The impact of the new technological advancement is a central focus for many new freelance writers and copywriters – and it should be. How will that Impact Freelance Writers: Opportunities and Challenges When I first heard about ChatGPT, I was seriously impressed by all it could do. Using AI will remove writer’s block.
So you’ve heard about the benefits of AI writing tools, but finding the right writer seems daunting. You know AI writers can speed up production without sacrificing quality. But where do you find writers who can “drive” these tools with aplomb? So, what skills and traits do you need in a good AIO writer?
From small businesses to startups to major corporations, everyone is starting to realize just how powerful contentmarketing can be. Today, we’re delving into contentmarketing, how to build a contentmarketing strategy, and why it’s worth investing in. What is ContentMarketing? Because it is.
And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Designers, writers, editors, or anyone else involved who needs to know their role is complete. Customer marketing if the asset is a case study. Notify external writers and stakeholders.
Sure, you can do contentmarketing willy-nilly. Because you need a contentmarketing process plan behind it all to ensure your content WORKS…. But how do you create a contentmarketing team and workflow plan that results in amazing content? And the Content Cake is just the tip of the iceberg.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Click To Tweet. Click To Tweet.
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
As an experienced contentmarketer with more than eight years under my belt in this space, here's what I’d recommend. Building a contentmarketing strategy First things first: Before you even think about writing your first post or reaching out to a freelance writer, you have to define and document your overall marketing strategy.
Searching for the best AI blog writer to beef up your content strategy? But in this guide, we’ve curated a list of the top 10 AI blog writers to streamline your content creation. It can churn out content 24/7, ready to work whenever you need it. Let’s begin. Got a tight deadline? No worries.
Contentmarketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. But what are the differences and benefits of each, and how do you know which one is right for your brand?
Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a contentmarketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.
Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of contentmarketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.
The History of ContentMarketing The history of contentmarketing is a hotly debated topic. Some marketers credit cave drawings as being some of the first forms of contentmarketing. But what is contentmarketing all about? ContentMarketing: Where Did It Start?
It’s time to revolutionize your content game and leave your competition in the dust. Let’s look at the top content development services of 2024, which promise quality, efficiency and results. Statistics show that contentmarketing yields three times as many leads as traditional marketing approaches.
Is your content prepared for mobile optimization? How Is Mobile Usage Changing ContentMarketing? The best long-formcontent has a good mix of both text and images. Check out our shop for the best content package for your next project. A startling 95% of the U.S. own a smartphone.
The future of contentmarketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ? I feel the need to clone myself constantly as a writer in my business, so I was pumped to do the research for this video. Always a win.
Picking a topic can be a huge stumbling block for many aspiring writers. That doesn’t mean you can’t use a freelance writer to help you out, but you should give them a thorough brief and create the outline of the guide yourself. A top-level overview can help a writer quickly get to grips with the topic and goals of the ultimate guide.
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketingcontentwriter with a venerable library of blog posts under your belt. This online monetization strategy is one of the most common modern monetization methods for online content. Do you have event planning experience?
The 10 Best SaaS ContentMarketing Agencies To Work With in 2024 Unfortunately, data indicates the long sales cycles for SaaS might be getting longer. This makes the increased visibility and lead nurturing you get while working with a SaaS contentmarketing agency even more valuable. Which agency should you choose?
Are you a writer, a freelancer, a marketer, or an agency? Contentmarketing is now worth over $600 billion , and article creation is the number one outsourced activity for businesses. But what is the biggest bottleneck for scaling content creation? Are you leveraging AI yet in your business?
When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-formcontent asset with the help of an ebook ghostwriter. For example, let’s say you’re the marketing manager for a farm CSA share program.
To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. For short-formmarketing copy like social media posts or product descriptions, AI copywriting can generate your text for you in a matter of seconds.
But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its contentmarketing efforts on rented channels like social media, and what you expect to achieve. HANDPICKED RELATED CONTENT: Building Your ContentMarketing Team?
The hiring manager will determine whether or not they’re willing to work with a writer outside of the United States. For instance, if you’re considering specializing in content for the nonprofit sector, explore job boards and freelance platforms to see how many clients are seeking grant writers or fundraising copywriters.
Practically everyone understands the importance of “doing contentmarketing,” but many – even those with documented contentmarketing strategies – don’t know how to align the types of content they create with their desired contentmarketing goals. Remember that graphs and charts are content too.
It was my self-built career, the foundations of my 100-person empire , and eventually – I’d written so much content (over 1,000 blogs, emails, and 8 books), it was my life. So why would someone like me suddenly take a role working at a leading SEO AI writer? Or other founders that didn’t believe in contentmarketing. (I
While there was once a stigma surrounding AI writers , more complex language models ( GPT-3 ) and advanced machine learning have since silenced the naysayers. . It’s also important to note that AI writing software is NOT here to replace human writers. AI tools are a fantastic way to supercharge your content creation.
In this post, we’ll cover the different niches available to freelance writers, and give you guidance on how to choose the right one for you. You also have content type — the “how” you write about it, or the form your writing takes. Which should you focus on when you’re a new freelance writer? In my opinion: content type.
In the end, adding to the existing mentorship program curriculum felt like the best fit for the values I uphold at Content Hacker and the experience we want to give our students and clients. Because it’s now so much easier to produce great long-formcontent. What I saw simply floored me.
With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Why are these tools vital to your contentmarketing strategy? Price: Free, $36/month (Pro) Copy.ai
From articles generated by AI to essays crafted by human writers, the art of content writing plays a pivotal role in creating engaging and informative material. In fact, the contentmarketing industry is expected to exceed $135 billion in revenue by 2026, as marketers recognize its potential.
A Closer Look at ChatGPT Before getting into the specific reasons why ChatGPT will not replace your contentwriters, let's first take a deeper look at what it is, what it's designed to do, and what it isn't. OpenAI's ChatGPT is a text-based AI chatbot system, built on GPT-3 and trained on a wealth of written content.
While you know content is integral to your lead nurturing strategy, you need more tangible results from your contentmarketing teams. When you work with your content team, you want to align your team goals across functions. Are the demand generation marketers working hand in hand with content?
Even with the appeal of human-created products and services, content consumption will be led by AI, just not in the way most people expect. AI isn’t in competition with human writers but will instead help readers discover and consume content more efficiently, making the role of human writers even more crucial to the content-creation process.
Nicolas Straut, Writer, Fundera. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. Pamela Ellgen, Senior Marketing Copywriter, Health Editor, WELL Health Inc. Angela Ash, Content Manager, Flow SEO.
A strong blog contains a variety of content: Long-formcontent (1,000+ words) Short-formcontent (300-500 words) Industry news, tutorials, reviews, and a range of other related topics High-quality video and images An important part of writing a blog that shows your professionalism is research.
As the former 10-year CEO of a successful content writing business, today’s guide will walk you through the things you must consider when you’re embarking on your own journey in building a writing biz. Without further ado, here’s how to go from unpaid to paid and start a content writing business. That will not work today.
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