This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It’s a mistake to write 2,000-plus-word blog posts only because you heard long-formcontent delivers higher rankings. Continue reading → The post When You Should (and Shouldn’t) Create Long-FormContent appeared first on ContentMarketing Institute.
But when you write an article, you’re looking to accomplish more than just catching attention. You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. Why is contentmarketing important?
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Maybe you’re interested in this writing niche and want to see what it’s all about. As a SaaS writer, I learned how important contentwriting is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales.
The internet is flooded with headlines about Artificial Intelligence (AI)-powered writing tools and how they’re going to eventually replace writers. The rise of AI-powered writing tools AI-powered writing is nothing new. We’ve come a long way since then. But…will they, though? They…weren’t very good. ?? “A
Organizations that have made consistent and sound investments in contentmarketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing contentmarketing landscape. Why Does ContentMarketing Change so Frequently?
Technological disruption is par for the course in contentmarketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at ContentMarketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.
If you are a LinkedIn member – and there are more than 500 million – you can be a contentmarketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.
Show your customers you still appreciate them with valuable content. Contentmarketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use contentmarketing to build your brand loyalty. What Is ContentMarketing?
Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is ContentMarketing Still Worth It?
Keyword density will even be less important in the future as Google better understands the context of the content you are writing. As I mentioned, it’s related to creating highly specific content around a topic. Now to be clear, this doesn’t mean that long-formcontent doesn’t work.
Maybe you want to give up freelance writing before you even start. It’s all about generative AI, and you are worried if freelance writing is safe from AI now and in the future. I own several blogs, and as a blogger, the thought of creating tons of content quickly was amazing. Why this feeling? Can you believe that?
ContentMarketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of contentmarketing vs social media marketing, which channel would win?
HANDPICKED RELATED CONTENT: 12 Expert Ideas to Improve Your ContentMarketing for Better Leads. Before you delve into Quora or Reddit, assess your contentmarketing goals to identify which platform might better satisfy those needs. And it’s long-formcontent presence works just like blogging.
Studies show contentmarketing generates three times as many leads as traditional marketing methods and costs 62% less. That means contentmarketing is consistently one of the most reliable marketing tactics. Still on the fence about your contentmarketing budget?
Ubersuggest – SEO and Keyword Discovery Best for estimating your competitors’ monthly traffic Developed by renowned contentmarketer Neil Patel, Ubersuggest’s SEO and Keyword Discovery Chrome extension provides essential insights into any search term on Google, YouTube, and Amazon. Have existing content that isn’t performing well?
“What should I write in my blog?” And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. As a result, your contentmarketing efforts are bound to pay off, resulting in faster business growth.
Inbound contentmarketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound contentmarketing works. Let’s dive into what inbound contentmarketing is all about – and start growing your business today.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Repurposing content means repackaging one asset into multiple formats.
Can contentmarketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.
Nobody ever said that working in contentmarketing was easy — it’s not! From heavy research to developing effective strategies to creating your content, working as a contentmarketing specialist can be time-consuming and sometimes challenging. Genius ContentMarketing Quotes That Will Inspire You. “
Most of these are likely lacking one thing in common a dedicated business content writer. Image from: WG Content Recent contentmarketing data illustrates a growing demand for professional writing expertise in various forms of business content. times more leads than those publishing fewer than four.
So, you’re here to learn how to write a brief. Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontentmarketing. Marketing Creative Briefs The marketing creative brief is a powerhouse tool used predominantly to steer campaigns toward market success.
Sure, you can do contentmarketing willy-nilly. You can write whenever you feel like it, and target keywords you haven’t researched fully. Because you need a contentmarketing process plan behind it all to ensure your content WORKS…. And the Content Cake is just the tip of the iceberg. Get your copy.
The future of contentmarketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ? You May Be Interested In: How to Write Faster: 6 Hacks to Help You Write More in Less Time. You’re welcome.
With many strategies available for the savvy marketer, below are our top five white hat steps for success that can help you grow your number of inbound links and reduce Google bias. When you write good content , good things may happen. Create Long-FormContent. Score Inbound Links. Give What You Get.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
From small businesses to startups to major corporations, everyone is starting to realize just how powerful contentmarketing can be. Today, we’re delving into contentmarketing, how to build a contentmarketing strategy, and why it’s worth investing in. What is ContentMarketing? Because it is.
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Call-to-action-centered content.
Think it’s impossible to find profitable freelance writing niches in 2023? We’ll begin with a few fundamental questions… What Exactly is a Freelance Writing Niche? A freelance writing niche is a specialization in either a topic or a content type. Examples include personal finance, digital marketing, and technology.
We’re at a crossroads where my 11-year full-time career in contentmarketing, what I do, what I teach, and what I myself learn will be permanently impacted by AI. AI is exploding into every industry; the AI market itself is projected to rocket from $387.45 We’re officially there with AI, friends.
Table of Contents: ContentMarketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective ContentMarketing Strategies to Grow Your Business 1. Write Case Studies That Showcase Success Stories Tips for Writing Engaging Case Studies: 3. Create Comprehensive Guides 2.
Turns out, writing is only half the battle in digital marketing; what wins the war is optimized contentmarketing. This often means they didn’t find what they were looking for — an issue that optimized contentmarketing can help address. It’s smart, it’s insightful — it should be the talk of the town.
I know because I was once a writing agency owner. Today, if I could do it over again, I would scale my agency faster with AI, and I would use a tool like Content at Scale to do it. Ready to build your own AIO writing agency based on this model? But what is the biggest bottleneck for scaling content creation?
Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent. Guides and tutorials.
4: How do you make content repurposing a seamless part of your workflow? It's a strategic part of content creation, with an eye on lifecycle and future engagement. Challenge yourself to find even more ways to repurpose it for other social or contentmarketing channels you use. At the end, scan your fresh post again.
After awkwardly twiddling your thumbs for a moment, you remember that you have AI writing software that you can use to brainstorm new ideas, outline posts, restructure sentences, and even write complete drafts. . It’s also important to note that AI writing software is NOT here to replace human writers. 3: Save a ton of time .
SaaS ContentMarketing in 2024 If you’re a business with a problem, it’s highly likely that somewhere out there is a SaaS solution that can solve it. That’s where SaaS contentmarketing comes in. ContentMarketing For SaaS Companies Contentmarketing remains one of the most effective strategies for SaaS companies.
For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B contentmarketing strategy is crucial for driving results. Let’s dive into the key elements of a successful contentmarketing strategy. Experimentation is a great idea here.
Contentmarketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. There are no set rules on how long a white paper can be.
Is your content prepared for mobile optimization? How Is Mobile Usage Changing ContentMarketing? Yes, this might go against all you learned in your college writing courses. Academic teachers push for those long paragraphs with an introductory sentence, three to five supporting sentences, and a closing sentence.
They provide water resources to people who need them, but their writing focuses on reaching those who can get water at the turn of a faucet handle. Get ahead of the game and write articles exploring and expounding on trends to set your brand up as the expert. As you build content, don’t be afraid to pull in other voices.
How do you decide on what kind of content to publish? Should you write it in-house, or outsource the work? As an experienced contentmarketer with more than eight years under my belt in this space, here's what I’d recommend. What content should you publish?
So, you want to learn how to start a contentwriting business? Learning how to start a contentwriting business—any business, really—is tough. That’s why I wrote this guide on how to start your own contentwriting business. I believe there is room for everyone in today’s market. Good luck.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content