Content Marketing Institute

FEBRUARY 16, 2018

You’ve decided to hire a journalist for your content marketing team – congratulations! Making the switch to content marketing can take a bit of adjustment. I know because I spent 17 years as a newspaper and radio reporter before being wooed to content marketing. Those are some darned useful qualities.

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Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency.

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Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. The world’s No.

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Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

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Content Marketing Institute

MAY 17, 2018

ABM represents a reversal of the usual demand-gen approach taken by most marketers – particularly content marketers. Marketers have a casual relationship with the word “lead.” HANDPICKED RELATED CONTENT: Account-Based Marketing: What Content Marketers Need to Know. 4-7 in Cleveland, Ohio.

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Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content Officer magazine.

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Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like.

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Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. Following in the footsteps of companies such as Airbnb and Away, Moleskine is the latest brand to launch a digital magazine. Moleskine launched a digital magazine to dive into the process of inspiration.

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Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

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Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. Successful #contentmarketing integrates changes to make content function as a business model.

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Neil Patel

MARCH 11, 2023

As many as 91% of B2B marketers use content marketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate content marketing organization tool.

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Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Use their observations to gauge what you’re doing well and where your content marketing program has room for improvement. Ignore that content is part of the business.

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Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

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Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas. Create shows, raid for content.

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Content Marketing Institute

DECEMBER 28, 2017

Marketers, are you selling #marketing as a worthy career? HANDPICKED RELATED CONTENT: 6 Steps to Find the Perfect Content Marketing Pro. How to Build a Content Marketing Practice in a Year: Lessons From Monster. Aim for popular AND substantive content. Does your content exhilarate your riders?

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Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. In fact, it’s becoming a tradition (and some might say a stolen idea) for CMI to offer cool tips gathered from some of the hottest marketing talents in the business. This year we steal from the Content Marketer of the Year finalists.

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Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. The audience was growing steadily, and the sales group loved the insight and new opportunities that the magazine produced.

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Animalz

DECEMBER 5, 2024

” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other content marketers tell us the same on sales and customer calls. His brilliance was to apply the concept to content marketing and amplify it through our audience.

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BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

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Content Marketing Institute

JANUARY 21, 2019

I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet. Documented content mission statement. Let me explain. I love it,” Andy says.

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Content Marketing Institute

OCTOBER 1, 2021

Media brands serve up hot takeaways for B2C and B2C content marketers. A travel magazine marking its relaunch with a web series? Continue reading → The post 3 Hot Takeaways: Delicious Content Ideas Inspired by Media Brands appeared first on Content Marketing Institute. We share our take.

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Content Marketing Institute

DECEMBER 22, 2020

Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond.

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Elna Cain

FEBRUARY 12, 2023

Writing on spec is seen more for magazine writing, where you pitch your article to magazine editors, and if they bite, they will buy your on-spec piece. If not, you pitch it to another magazine. I found an organic ranking consulting firm Fractl and their podcast episode on common mistakes in content marketing.

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Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company.

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Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. To be a well-known leader in your industry, start creating data-driven content. You do not have to use all of them.

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Content Marketing Institute

OCTOBER 29, 2018

Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing.

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Content Marketing Institute

MAY 10, 2018

Given that media brands have been in the content business longer than most B2B and B2C brands – and share their mission statements publicly – let’s explore the good and note some of the bad and ugly. Redbook is in the top 30 of circulation for magazines in the United States.). HANDPICKED RELATED CONTENT: Do You Know Your Why?

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Content Marketing Institute

JANUARY 8, 2018

It’s not that content marketers lack ideas. HANDPICKED RELATED CONTENT: The 3 Behaviors Driving the Most Creative Content Marketers. The art of the content project pitch. LEGO publishes a magazine every other month and they’ve had huge success. We need to publish a magazine too! . Generation.

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Content Marketing Institute

NOVEMBER 5, 2017

All those possible segments are your total addressable audience, but that is not very useful from a content marketing perspective. If your product or service caters to many audiences, then it’s your job to cater your content to them. Take BabyCenter (a great content marketing play from Johnson & Johnson).

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Backlinko

FEBRUARY 10, 2025

Press London: Food Blog Press Londons The Squeeze Magazine doesnt feel like a traditional blog. Notice the magazine-style layout that draws you in: And the sharp curated photos that bring the content to life: Plus, the zero clutter that creates a polished vibe: Together, they complement the brands simplicity and wellness.

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Content Marketing Institute

DECEMBER 11, 2020

As December debuts with colder and snowier weather, we’re wishing for snow days, warming up with a print magazine, and answering questions about writing. Continue reading → The post We Want a Snow Day, a Mailbox Delivery and More [The Weekly Wrap] appeared first on Content Marketing Institute.

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Contently

SEPTEMBER 5, 2024

A written case study that explores complex issues and solutions in a magazine-style format could resonate with readers who need nuance and depth to help guide their decisions. It makes fintech content marketing a meticulous act of balancing compliance and creativity. Work with a fintech content marketing writer.

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Content Marketing Institute

APRIL 27, 2018

Note: I don’t have any business relationship with Foundr Magazine, I just admire its Instagram success.). HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic. Click To Tweet.

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Kayleigh Moore

MAY 8, 2023

For years, companies and content marketers have been approaching content creation from topic-first angle. The influencer accounts you check in on even if you don’t follow the person because you don’t really need them in your feed, but you like to know what’s going on with them from time to time. Wait…does anyone else do this?

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Content Marketing Institute

JUNE 4, 2019

Joe Lazauskas explains how the right story taps deep into the brain in this article from the new all-digital CCO magazine. Continue reading → The post Why Your Audience Needs Stories: It’s a Brain Thing appeared first on Content Marketing Institute.

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Content Marketing Institute

MAY 31, 2018

Meanwhile, enterprises and content marketers have a similar but much broader wish list. They may use digital assets as part of a marketing campaign to reach a specific audience in a specific form, such as a digital or physical brochure, an email promotion , a movie trailer, or a website landing page. What do DAM systems do?

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Content Marketing Institute

MAY 23, 2018

Use @evernote for to-do lists, content ideas, business plans, notes, etc. HANDPICKED RELATED CONTENT: 7 Apps and Tools Obsessed by Content Marketers. HANDPICKED RELATED CONTENT: 7 Powerful Tools to Automate Tedious Content Marketing Tasks. Cover image by Joseph Kalinowski/Content Marketing Institute.

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