Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Content Marketing Institute

JUNE 18, 2024

Marketers are a tough crowd. On the other hand, they know every content and marketing tactic in the book. On one hand, they appreciate brands that offer extensive thought leadership. New research offers insights (and a peek inside your peers’ opinions).

Marketing 130

Marketing Brand Content 130

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Brand 98

Brand IT Marketing Healthcare 98

Shorthand Content Marketing

NOVEMBER 29, 2024

What if you didn’t need an HVAC marketing agency to run everything? These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Contently

AUGUST 28, 2024

When we talk about marketing and technology, the conversation is all over the place. On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. It’s not that content marketers aren’t interested in tech.

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. What Are Scripts in Marketing?

Script 105

Script Writing Marketing Persuasion 105

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features … Read more ›

Content Marketing 144

Content Marketing Marketing Content 144

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Engagement 95

Engagement Marketing Content Social Media 95

Ahrefs

JULY 22, 2024

In fact, you should combine them for greater effectiveness in your marketing. Content marketing and SEO are like peanut butter and jelly—they work well together Content marketing is the process of creating and distributing content to … Read more › Two main reasons: 1.

Content Marketing 140

Content Marketing SEO Marketing Content 140

Content Marketing Institute

JANUARY 8, 2025

Has the ubiquity of content creator in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed. Does your title accurately describe your role?

Content Marketing 120

Content Marketing Content Creator Marketing Content 120

Content Marketing Institute

OCTOBER 3, 2024

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.

Content Marketing 132

Content Marketing Marketing Content 132

Express Writers

NOVEMBER 26, 2024

Embracing AI is inevitable, but this article provides expert-backed insight on why you should update your e-commerce content marketing strategy with human-optimized listings. The Importance of Keeping E-Commerce Listings Updated E-commerce content demands shift with algorithm changes, trends, and customer expectations.

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

Verblio

APRIL 14, 2025

It can feel impossible to find the balance between the ongoing demands of content marketing, ambitious company growth goals, and limited resources and team capacities. But were as aware as anyone that things are tight, the economy is uncertain, and content marketing is in a state of flux. Sorry to be Debbie Downer.

Content Marketing 52

Content Marketing Search Engine Optimization Marketing Content 52

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 105

Communication Marketing Storytelling Social Media 105

Content Marketing Institute

FEBRUARY 24, 2025

Marketing and content marketing are entirely intertwined. So dont waste time trying to get buy-in give yourself permission to do great marketing. Learn what other content marketing laws you should change to dominate the next five years.

Content Marketing 110

Content Marketing Marketing Content 110

Ahrefs

DECEMBER 27, 2024

Ive been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy when it comes to content marketing, I still sometimes find … Read more ›

Content Marketing 110

Content Marketing Marketing Content SEO 110

Blogtrepreneur

FEBRUARY 22, 2025

Content marketing is very important for UK businesses looking to build a strong online presence in a local market. When executed well, content marketing does more than just attract attention. Without a strategy, content often lacks focus, making it hard to meet your goals.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Content Marketing Institute

AUGUST 1, 2024

The 2025 budget is bigger, and you can add a new role on your content and marketing team. Great news! Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.

Content Marketing 131

Content Marketing Marketing Content 131

Content Marketing Institute

SEPTEMBER 25, 2024

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.

Content Marketing 120

Content Marketing Website Marketing Content 120

ContentWriters

APRIL 9, 2025

Learn more about why technical writing is crucial for marketing success below. In marketing specifically, technical writing guides audiences through the buyer’s journey, offering educational resources that simplify decision-making. Beyond just informing, technical content plays a decisive role in marketing.

Writing 64

Writing Marketing Medical Education 64

Enchanting Marketing

MARCH 25, 2025

Everyone is overloaded by too much info As a writer or content marketer, your role is not just to share your ideas. So, at the end of a section or book chapter, you have 3 options: Write a cliffhanger to encourage readers to read on. Compose a clincher to summarize your key point with a punch. Everyone already feels overwhelmed.

Education 192

Education Social Media Communication Blog Post 192

Content Marketing Institute

JULY 18, 2024

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

Content Marketing 139

Content Marketing Content Marketing 139

Copywriter Collective

FEBRUARY 20, 2025

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89

Content Marketing Institute

APRIL 1, 2025

Marketers praised American Express's OPEN Forum. Here's what's good (and not so good) about its content, design, and strategy. But how does the latest iteration measure up?

Content Marketing 95

Content Marketing Marketing Content IT 95

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing Another lucrative freelance writing niche is content marketing. Here’s an example of a piece of copywriting from Mike: 2.

Freelance 130

Freelance Portfolio Writing Persuasion 130

BKA Content

JANUARY 13, 2025

The 10 Best Digital Marketing Agencies In Utah: 2025 List With Utahs growing reputation as a Silicon Slopes tech hub alternative to California, the number of technology companies in the state has skyrocketed. This vast e-commerce ecosystem means countless regional businesses need to find a high-quality digital marketing agency in Utah.

Digital Marketing 59

Digital Marketing Agency Marketing Manufacturing 59

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Marketing 52

Marketing Brand Communication Engagement 52

BKA Content

JANUARY 14, 2025

Example of How To Improve an SEO Blog Post With Google Gemini Lets say we want to optimize a post on “content marketing for law firms” from the BKA Content blog. Heres what we would do: Step 1: Search content marketing for law firms in Google.

SEO 104

SEO Content Creator Consulting Content Marketing 104

Buffer

JULY 23, 2024

  This cost us a third of the price of influencer marketing tests we had done and drove far more sales and visibility.   Maximize each release Press releases are multifaceted marketing tools, as they can be used for promotion on other channels as well.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Content Marketing Institute

MARCH 25, 2025

The requests keep entering your inbox: a rush collateral piece, an unexpected pivot to a new social platform, a request to take on a colleagues work. End the frustration and learn to say no politely and strategically with this advice.

Script 99

Script Content Marketing Marketing Content 99

Enchanting Marketing

DECEMBER 17, 2024

It’s been part of content marketing for a long time. Content marketers have always looked for hacks to create more content faster, to get more results with less effort. They’ve created content conveyor belts for more content on auto pilot. Of course, that kind of tedium is not new to AI.

Writing 130

Writing Creativity Writer Content Marketing 130

Content Marketing Institute

SEPTEMBER 26, 2024

Experts presenting at Content Marketing World share how to overcome the challenge so you can operate a manageable and valuable analytics program. Overwhelmed by all the data available to analyze?

Marketing 135

Marketing Management Content Marketing Content 135

Buffer

JULY 31, 2024

The next section will share details of ten content sources that’ll help you build a content curation strategy that’s low-effort and actionable. Industry-specific newsletters will provide you with a plethora of shareable content that your audience will find useful. c) Get your content curation from various sources.

Social Media 106

Social Media Content Retail Content Creator 106

Ahrefs

SEPTEMBER 17, 2024

After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators, … Read more ›

Marketing 137

Marketing Content Content Marketing Blog 137

Content Marketing Institute

JUNE 5, 2024

Interactive content comes in so many forms, but not enough marketers take advantage of it. Host a poll. Create a game. Discover the possibilities, tools, and big results.

Engagement 126

Engagement Content Marketing Content Marketing 126

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Content 89

Content Blog Blogging Keywords 89

Blogging Wizard

APRIL 24, 2024

Blogging is one of the most effective forms of content marketing. Are you in need of a few blog niche ideas for your next online business venture? It allows you.

Blog 287

Blog Blogging Content Marketing Marketing 287