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White Paper vs. eBook: Examining Content Marketing Strategies

ContentWriters

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Read on as we discuss each type of content and how to decide between a white paper vs. eBook in your marketing strategy. Contact ContentWriters today.

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How to Copywrite With AI

Grammarly

Copywriting is commercial writing used in marketing, mainly to attract customers. Any form of writing used in marketing is considered copy , from the text on a website page to a video script. How can AI assist with copywriting?

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Content Definition: What Are We Even Talking About?

Content Marketing Institute

Sure, there’s a dictionary definition for content (in fact, multiple definitions for multiple usages). This question of how to define content came up in the Content Marketing Institute LinkedIn group a few weeks ago. Ironically, the word itself is a vessel for more content: Here’s an empty word. Click To Tweet.

Content 111
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What is a Content Marketing Specialist? How Do They Help Your Business?

Shorthand Content Marketing

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. And each of those copies were of course printed by, and available from Benjamin Franklin’s printing shop. . Content Marketing Must Create Engagement.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

This might sound like a great idea, but it’s really short-sighted when developing market share. Content marketing requires quality and it will be hard to get that for dirt cheap rates. And, that post could simply be regurgitated from someone else’s site – or even outright copied, word for word.

Retail 141
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A Complete Guide to AI Digital Assistants for Marketers

Neil Patel

Personalize Your AI Marketing Strategy. How vague is the targeting for your marketing campaigns? 60% of content marketers struggle with personalization. The right AI digital assistant can help you speed up, scale, and optimize your content marketing workflow — something 47% of marketers say is their biggest challenge.

Marketing 136
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Uplevel Your AI Content Game with the Human Touch

Express Writers

It can optimize content with keywords, but not in a reader-friendly way. Likewise, the tool provides outdated stats, which means you could be quoting something as much as two years old – and in the content marketing world, that might as well be 10 years. Here are some reasons you need to use a human to optimize your content.

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