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And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something contentmarketers aim for with every piece they create. How can we get creative with contentmarketing? Sometimes, I feel more like a content machine than a content strategist. Creativity.
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Clinchers appear as the last sentence of well-written social media posts, blog posts, essays, or book chapters. Sometimes, you also find them at the end of a section within a chapter or blog post—just before a subhead announces the next section. However, at the end of a book chapter or blog post section, you can choose.
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