Content Marketing Institute

NOVEMBER 2, 2023

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.

Social Media 139

Social Media Media IT Engagement 139

Content Marketing Institute

AUGUST 11, 2022

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy. Continue reading →

Social Media 143

Social Media Media Content Marketing Content 143

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand.

Brand 98

Brand Content Marketing IT Marketing 98

Content Marketing Institute

MAY 14, 2024

But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready? The TikTok “ban” grabs the headlines.

Social Media 135

Social Media Media Marketing Content 135

Content Marketing Institute

SEPTEMBER 19, 2024

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

Social Media 132

Social Media Media Content Content Marketing 132

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Integrate it into other content.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Here’s how to create company social media guidelines for the win. Innovative brands see the power of employee ambassadors.

Social Media 132

Social Media Media Brand Writing 132

Buffer

SEPTEMBER 25, 2023

AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production. AI content creation tools can help you here, especially when saving time in social media post creation.

Social Media 120

Social Media Content Creation Media Content 120

Content Marketing Institute

SEPTEMBER 14, 2023

The social media landscape has changed. Should your social media strategy respond? X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads.

Social Media 141

Social Media Media Brand Ads 141

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Buffer

JULY 31, 2024

For example, if you live and breathe the social media world, Annie Mae’s Social Media Tea and Rachel Karten’s Link in Bio are well-loved newsletters. And might I say, Buffer’s weekly newsletter is also A+ for social media deets? You can nitpick the best sources from here.

Social Media 106

Social Media Content Retail Content Creator 106

Content Marketing Institute

JUNE 27, 2024

A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.

Social Media 111

Social Media Media Content Brand 111

Buffer

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar.

Social Media 106

Social Media Media Management Copy 106

Enchanting Marketing

MARCH 25, 2025

Clinchers appear as the last sentence of well-written social media posts, blog posts, essays, or book chapters. Everyone is overloaded by too much info As a writer or content marketer, your role is not just to share your ideas. Write a clincher sentence. Eh … what is a clincher sentence? Too many ideas.

Education 192

Education Social Media Communication Creativity 192

Content Marketing Institute

JULY 12, 2022

A lot of B2B marketing happens on LinkedIn. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. A presence on the platform isn’t enough. Here’s how to do that. Continue reading →

Social Media 139

Social Media Media Marketing Content 139

Shorthand Content Marketing

NOVEMBER 29, 2024

These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. HVAC content marketing is the bridge between prospects and customers.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Content Marketing Institute

DECEMBER 15, 2023

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.

Social Media 130

Social Media Media Brand Marketing 130

Buffer

AUGUST 27, 2024

Whether using Zapier to keep things flowing between apps, Buffer to manage our social media like a breeze, or Notion to keep our projects on track, these tools have revolutionized the way we work. Ready to cut down your to-do list and streamline your content creation process? That’s where automation comes to the rescue.

Social Media 81

Social Media Content Creation Content Promotion 81

Backlinko

JULY 26, 2024

26% of respondents claim blogs deliver “strong marketing results”. 26% of respondents claim blogs deliver “strong marketing results”. Another 24% of respondents say long-form blog posts are the most effective when it comes to content production ( Semrush ) Blogging Content Statistics What are the elements of high-performing blog posts?

Blogging 88

Blogging Blog Social Media Blogger 88

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. What is gamification in marketing? Even sprinkling in one or two clever elements can elevate your content.

Engagement 95

Engagement Marketing Content Social Media 95

Content Marketing Institute

JUNE 6, 2024

Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

Transportation 136

Transportation Social Media Content Media 136

Backlinko

JULY 22, 2024

Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. Additional ways to do audience research include: Forums and social media groups: Explore relevant Facebook groups, Reddit, Quora, and industry-specific forums.

Website 115

Website SEO Search Engine Optimization Architecture 115

Grammarly

DECEMBER 6, 2024

Advances in technology can help brands improve their marcom strategies by optimizing content personalization, targeting, and customer interactions across their communication channels. In the age of social media, brands are becoming even more personal and personality driven in an effort to foster loyal relationships with customers.

Communication 105

Communication Marketing Storytelling Social Media 105

Freelance Magic

NOVEMBER 15, 2024

Content marketing Another lucrative freelance writing niche is content marketing. Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Contently

MAY 11, 2023

Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. From building a dynamic website to creating a personal content marketing strategy, use this guide to get started.

Brand 123

Brand Content Marketing Marketing Social Media 123

Content Marketing Institute

NOVEMBER 22, 2024

What’s a marketer to do? 6, X saw its biggest one-day exodus in the Elon Musk era. In contrast, Bluesky grew to over 15 million users and Threads surpassed 275 million. Does this activity indicate a new age of microblogging?

Social Media 112

Social Media Media Marketing IT 112

Content Marketing Institute

JANUARY 28, 2025

Benchmark publishing frequency charts are nice, but they shouldnt be your only research. After all, audiences arent homogenous. To help decide how often to publish on multiple channels, develop a strategy with this expert advice.

Social Media 114

Social Media Publisher Publishing Publishing 114

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope. AI gets a lot of attention in these predictions, but in surprising ways.

Content Marketing 141

Content Marketing Marketing Content Social Media 141

Enchanting Marketing

SEPTEMBER 19, 2023

The easiest way to do that in content marketing is to share miniature stories : Tiny stories that you can feature in blog posts, books, social media, and courses. I used that story to explain how mistakes matter less than we think, also in content marketing. To share your lessons. To forge new connections.

Writing 258

Writing Social Media Agency Content Marketing 258

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Content Marketing 128

Content Marketing Marketing Content Search Engine Optimization 128

BKA Content

NOVEMBER 26, 2024

Support Your SEO With Social Media and Paid Ads Your social media posts support your SEO by boosting your visibility and providing a popular avenue for people to reach your site. You can also build natural backlinks with the help of a top-notch SEO agency. Pique their interest with intriguing posts.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

BKA Content

APRIL 25, 2024

Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to content marketing for law firms can help.

Content Marketing 98

Content Marketing Search Engine Optimization Marketing Content 98

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Content Marketing 135

Content Marketing Marketing Content Proofreader 135

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content.

Content Marketing 97

Content Marketing SEO Search Engine Optimization Marketing 97

Contently

OCTOBER 29, 2024

Warby Parker’s well-known campaign, encouraging users to show off their eyeglass options with the hashtag #warbyhometryon , was a great example of this, generating tens of thousands of organic social posts from real-life customers. But, you don’t need to share user-generated content on social media alone.

Brand 98

Brand Content Retail Utilities 98

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions.

Content Marketing 124

Content Marketing SEO Marketing Content 124