Content Marketing Institute

NOVEMBER 22, 2017

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

Creativity 111

Creativity Content Marketing Marketing Content 111

Neil Patel

FEBRUARY 16, 2021

How Does Copywriting Differ from Content Marketing? Copywriting is content directly aimed at making sales. Content marketing can have different goals (which might include making sales), but focuses on less direct goals, like educating, amusing, or building brand awareness. Not in copywriting.

Copywriter 145

Copywriter Copywriting Landing Page Copy 145

Smart Blogger

AUGUST 12, 2024

sales page, landing page, or homepage; Pieces of content using a copywriting formula like AIDA, FAB, or PAS; Excerpts demonstrating great storytelling skills. But a swipe file isn’t just for the quick-witted copywriter anymore.

Writer 105

Writer Blogger Portfolio Copywriter 105

Smart Blogger

FEBRUARY 20, 2023

why sensory images and words are so persuasive); The definition of sensory details (plus examples); How answering five simple questions will help you write descriptive details that pack your content with sensory language; 500+ sensory words you can incorporate into your own vocabulary and writing (right now).

Writing 133

Writing Prose Social Media Copywriter 133

Smart Blogger

MAY 11, 2023

Let’s contrast: A copywriter focuses on producing persuasive writing (copywriting) that aims to sell. A freelance content writer creates web content that educates the reader and helps them fall in love with your company or brand. Ready to compose killer content? Persuade with powerful prose.

Writing 90

Writing Content Persuasion Prose 90

Smart Blogger

MARCH 9, 2023

It’s packed with examples from pop culture, sports, literature, and content marketing that’ll inspire you to infuse alliteration into your own creative writing. Alliteration In Prose In “To Kill a Mockingbird”, Harper Lee used alliterative descriptions of families and places to emphasize the importance of these entities in her novel.

Prose 94

Prose Concept Persuasion Projects 94

Income Diary

AUGUST 29, 2023

And yet, the struggle isn’t only about understanding their needs, it’s about translating those needs into compelling, persuasive words. We’re talking powerful headlines, persuasive body copy, and call-to-actions so compelling they could convince a cat to love water. And yet stories are the shortcut to persuasion.

Content Creator 115

Content Creator Engineering Blogger Copywriter 115