Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Click To Tweet.

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Content Creation Content Creator Content Editorial 111

Content Marketing Institute

NOVEMBER 30, 2018

When you follow a storytelling approach informed by data, it’s possible to be much more specific, and thus relevant, to your customers’ needs and interests. HANDPICKED RELATED CONTENT: How to Unite Brand Storytelling and Marketing Tech. Content Marketing and Sales Alignment: Bridging the Gap [New Research].

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Content Storytelling Persuasion Sales 111

Copywriter Collective

MARCH 7, 2025

However, the whole content strategy is going through transition. Traditional blogs are synced to video content thumbnails. Website copies have embedded content marketing links. A strong video content strategy provides multiple advantages for copywriters looking to grow their brand and attract more clients.

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Copywriter Copywriting Sales Script 52

Content Marketing Institute

APRIL 4, 2018

The subject area is massive and at times overwhelming, but data visualization (sometimes called “dataviz”) is among the most critical skills for marketers to understand at least at the basic level, if not to study in more depth. Let’s walk through the what, how, and why of data visualization for marketing. Dataviz as content.

Marketing 111

Marketing Content Marketing Persuasion Retail 111

Smart Blogger

MAY 9, 2023

To enhance your storytelling skills, practice writing short stories or personal anecdotes in your free time. So, to enhance this skill, research and study the psychology of persuasion and apply techniques like social proof , scarcity, and reciprocity in your writing.

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Copywriter Copywriting Persuasion Ad Copy 79

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

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Retail Concept Persuasion Construction 111

Neil Patel

APRIL 22, 2021

When writing your call to action, you should find a way to integrate these persuasive words : You Free Bonus Because Instantly New. On the KISSmetrics blog, we understood the impact of using persuasive words to convince users to join our email campaign. Content Marketing Up is a perfect example of a blog with multiple cliffhangers.

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Landing Page Lead Generation Persuasion Telecommunication 145

BKA Content

AUGUST 1, 2024

Imagine how persuasive your blog post called “10 Amazing Poses for Kid Photography” would be with that image of a little girl eating watermelon above it. Put images directly underneath the title A final tip for increasing your web traffic is to always place your first image directly underneath the H1 page title.

SEO 98

SEO Portfolio Content Social Media 98

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. At its core, a copywriter, in the simplest terms, is an artist of persuasion, an expert wordsmith who creates compelling narratives that drive action. Ready to uncover more about this fascinating field?

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Copywriter Copywriting Persuasion Freelance Copywriting 67

Freelance Writing Jobs

SEPTEMBER 3, 2024

For example, if you’re particularly skilled at storytelling and have a passion for technology, you might focus on writing engaging blog posts or white papers for tech companies. If you’re focusing on B2B writing, consider attending industry webinars or earning certifications in areas like inbound marketing or copywriting.

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Freelance Portfolio Pharmaceutical Healthcare 90

Animalz

JULY 5, 2021

They’re persuasive, able to create ironclad arguments to defend their beliefs. The following article details the nuts-and-bolts process we follow to consistently publish high-quality content marketing. How to Write Persuasively. Persuasion is the core purpose of any article. Writing well is a superpower.

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Blog Post Writing Persuasion Post 62

Smart Blogger

AUGUST 9, 2024

Copywriting is creating persuasive words that bring the desired purchaser closer to buying. But don’t think business, sales and marketing jobs are the only applications for copywriting. Persuasive writing skills come from the right mix of description, benefits, and storytelling flavored with emotion. Sound good?

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Copywriter Copywriting Freelance Copywriting Persuasion 69

Smart Blogger

JANUARY 22, 2024

Here, your content needs to speak to their challenges, aspirations, and interests. It’s subtle, gentle, natural persuasion where you demonstrate not just that you have what they need but that what you offer is the best possible solution for them.

Marketing 81

Marketing Social Media Persuasion Brand Awareness 81

BKA Content

MAY 18, 2023

Use the Power of Persuasion How can you persuade visitors to click on your CTA or fill out a form? The most effective methods of persuasion depend on your target audience. The right images can complement your storytelling and drive the point home for customers. Try the software that 100,000 owners love – for free!”

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Landing Page Content Creation Copywriter Copywriting 98

Neil Patel

AUGUST 16, 2021

If you’ve spent a lot of time creating content, hoping to attract the right leads, but you still aren’t getting results, it can be discouraging. At one time in my content marketing career, I struggled to acquire leads. Use interesting storytelling methodology to engage them. As marketers, that’s exactly what we want.

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Lead Generation IT Landing Page Social Media 145

Animalz

NOVEMBER 24, 2021

One is writer-centric, exploratory, and optimized for understanding; the other is reader-centric, cohesive, and optimized for persuasion. But often, their writing is persuasive only to them. What is persuasive to you may not be persuasive to me. The Quiet Narcissism of Content Marketing.

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Smart Blogger

JULY 27, 2023

Successful content writers stay on top of trends in content marketing, new social media platforms, and changes to search engine algorithms. So who’s best suited for a content writing career? You’ll create engaging content on diverse topics that pleases both your readers and search engines.

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Content Writer Freelance Writer Pharmaceutical 59

Smart Blogger

JUNE 19, 2023

At its core, freelance copywriting is the craft of writing persuasive, engaging content as a self-employed professional. Freelance copywriters are the creative masterminds behind catchy slogans, compelling sales emails, insightful blog posts , and persuasive web copy. Think of it as storytelling with a purpose.

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Freelance Copywriting Copywriter Copywriting Freelance 65

Contently

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Amidst this ever-shifting terrain, selecting the perfect content format mix has emerged as a distinctive challenge—especially as next-gen mediums enter the scene.

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Engagement Audience Content Storytelling 52

Article Writing

JUNE 5, 2023

Any unique content writing service will tell you that too. It was a hard truth to swallow, but it’s a truth that can be applied to content writing today. Copywriting is the art and science of persuasion. With practice and some guidance, you can learn how to write copy that is both effective and persuasive.

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Copy Writing Copywriter Copywriting 52

Smart Blogger

JUNE 16, 2023

That’s the power of email marketing , which digital marketers leverage to reach a target audience. Content Marketing Imagine you’re weaving a tapestry. Each thread represents a different type of content : a vibrant blog here, a captivating video there. Is your interest piqued? The final masterpiece?

Digital Marketing 69

Digital Marketing Marketing Search Engine Optimization Social Media 69

Copywriter Collective

AUGUST 15, 2023

The cornerstone of any successful B2B marketing campaign is effective and engaging content. While alternative content formats like video have shifted marketing significantly in recent years, textual content remains a powerful part of content marketing.

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Copywriter Copywriting Persuasion Copy 52

Moz

JUNE 8, 2020

Scanning headlines like “ Some small businesses are flourishing in the COVID-19 pandemic ”, I’m hearing crackling echoes of Ma Perkins in the storytelling ventures of Cleancult’s orange zest cleansers and Tushy’s bidets. There’s precedent behind SEOs telling clients not to pause their marketing right now if they can afford it.

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Manufacturing Food Marketing Retail 72

Copywriter Collective

AUGUST 4, 2023

Maybe you have a knack for spinning complex ideas into easily digestible narratives or are excellent at impactful storytelling. Start by familiarizing yourself with the principles of persuasive writing, SEO techniques, and audience analysis. The beauty of copywriting is that it thrives on diversity.

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Copywriter Copywriting Freelance Copywriting Portfolio 52

Fat Joe

JULY 28, 2023

Whether you run a traditional marketing agency, or an SEO agency looking to expand your offerings, video and design are essential components of a successful marketing strategy. In the era of content marketing, demand for these services is soaring. This content can be a persuasive tool to build trust and boost conversions.

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Agency SEO Script Brand Awareness 52

Income Diary

MARCH 19, 2024

Engaging influencers in your social media marketing can supercharge your promotional efforts and enhance product appeal, cementing your footing in the vast internet ecosystem. Video ads, often showcased on platforms like YouTube, provide an engaging medium for storytelling and brand promotion through visual content.

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Promotion Website Social Media Advertising 105

ContentWriters

MAY 31, 2023

By optimizing your copywriting strategy, you can improve conversions from advertisements, long-form content, and other content. Ultimately, it’s the ability to put a creative, persuasive spin on educational content. How Do You Write B2B Copywriting That Works? What makes a good B2B writer?

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Copywriter Copywriting Engagement Long Form Content 52

Income Diary

OCTOBER 19, 2024

With its advanced grammar, spelling, and punctuation suggestions, you can create high-quality content in a fraction of the time it usually takes you. Plus, with its tone and style suggestions, you can ensure that your content is grammatically correct, engaging, and persuasive.

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Content Creation Content Engineering Sales 52

Content Hacker

FEBRUARY 12, 2024

From minimalist designs that let content shine to intricate layouts crafted for visual storytelling — there’s truly something for everyone. Sharing your personal experience about using certain products or highlighting how they could benefit users is far more persuasive than merely listing product features. The first step?

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Blogging Blog Social Media Keywords 40

ProBlogger

MAY 17, 2023

Neil Patel has built a successful consulting business by leveraging his expertise in SEO, content marketing, and online advertising. He offers consulting services to companies and individuals seeking to improve their digital marketing strategies and increase their online visibility.

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Blogging Blog Consulting Food 27

Neil Patel

JUNE 14, 2021

No matter how hard you promote this content or how you designed it to rank well in search engines, you’re going to struggle to find new clients and customers. The best-in-class content marketers work tirelessly to adapt their content to the target audiences they want to attract — and where they are in the customer journey.

Marketing 140

Marketing Storytelling Social Media Promotion 140

Shorthand Content Marketing

OCTOBER 7, 2022

The simplest way to explain the difference in copywriting vs. content writing is to look at two different websites covering the same topic. Persuasive writing is at the core of all good marketing copy. An Example of Professional Content Writing. Research your business to understand your core marketing goals.

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Copywriter Copywriting Writing Content 97

Smart Blogger

AUGUST 12, 2024

sales page, landing page, or homepage; Pieces of content using a copywriting formula like AIDA, FAB, or PAS; Excerpts demonstrating great storytelling skills. But a swipe file isn’t just for the quick-witted copywriter anymore. In other words: If it inspires your writing, add it to your swipe file.

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Writer Blogger Portfolio Copywriter 105

Content Marketing Institute

JANUARY 11, 2018

That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head. Improve your visual-storytelling skills and much more with the experts presenting at Content Marketing World in September. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. Projects , and Original.

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Brand IT Banking Entertainment 111

Smart Blogger

OCTOBER 28, 2022

And if you prefer to read offline, Tom Albrighton, director of ABC Copywriting, is the author of four copywriting books , including Copywriting Made Simple: How to write powerful and persuasive copy that sells and The Freelance Introvert: Work the way you want without changing who you are. Contently can show you how to expand your audience.

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Copywriter Copywriting Freelance Copywriting Blogging 79

Freelance Writing Jobs

FEBRUARY 14, 2022

Of all the marketing trends that will impact content marketing strategies , storytelling is one people still struggle with. If marketers are struggling to tell a literal story with a piece of content, it’s easy to get caught up in unnecessary Alice-and-Bob characters and backstory.

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