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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles. Narrow the search to “content marketing books” and 2,736 options appear. Content marketing success requires making the right decisions over and over.

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Chief Content Officer: A Year of Insights

Content Marketing Institute

As he argues, “even highly educated people disengage rather than spend the mental energy to unpack dense, complicated prose.” But before you think Dan is arguing that journalists are prima donnas to be avoided, he provides advice on how to harness a journalist’s nose for a strong story and knack for compelling and highly readable prose.

Prose 110
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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. Cover image by Joseph Kalinowski/Content Marketing Institute.

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The Ultimate Guide to Copywriting

Neil Patel

How Does Copywriting Differ from Content Marketing? Copywriting is content directly aimed at making sales. Content marketing can have different goals (which might include making sales), but focuses on less direct goals, like educating, amusing, or building brand awareness. Not in copywriting.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

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How to Write AI Prompts: The Key to Better Outputs from Generative AI

Contently

Do you want conversational prose, technical writing, or sector-specific terminology? Tell the AI who you’re talking to and what tone you want to take with them. Are they nature enthusiasts? Practicing physicians? Newly certified accountants? Provide those details. Include keywords or phrases you want the AI to incorporate.

Writing 126
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How to Create a Swipe File: A Guide for Bloggers & Writers

Smart Blogger

But a swipe file isn’t just for the quick-witted copywriter anymore.

Writer 105