Contently

MAY 11, 2023

Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. From building a dynamic website to creating a personal content marketing strategy, use this guide to get started.

Brand 123

Brand Content Marketing Marketing Social Media 123

Animalz

JANUARY 23, 2023

We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use?

Content Marketing 143

Content Marketing Writing Content Marketing 143

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. Managing this stage of the content creation process at scale is key to improving SEO.

Content Marketing 104

Content Marketing Marketing Content Creation Content 104

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Content Marketing 124

Content Marketing SEO Marketing Content 124

ContentWriters

JANUARY 30, 2025

For example, Content Marketing Institute is the leading global content marketing education and training organization. Check the publisher: Are they a government agency or a professional institution? Check out the ContentWriters blog to learn more about how to produce high-value content that your readers can trust.

Medical 111

Medical Government Banking Editorial 111

BKA Content

JANUARY 14, 2025

Example of How To Improve an SEO Blog Post With Google Gemini Lets say we want to optimize a post on “content marketing for law firms” from the BKA Content blog. Heres what we would do: Step 1: Search content marketing for law firms in Google. Ready to level up your SEO? Lets make it happen.

SEO 104

SEO Content Creator Consulting Content Marketing 104

Content Marketing Institute

NOVEMBER 15, 2023

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

Publisher 114

Publisher Publishing Publishing Content Marketing 114

Express Writers

DECEMBER 20, 2022

Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. What Is Content Marketing?

Content Marketing 117

Content Marketing Brand Marketing Content 117

Blogging From Paradise

MARCH 19, 2023

Finding the proper mix between writing and marketing blog posts accelerates your blogging success exponentially over the long haul. Publishing detailed, targeted content […]

Content Marketing 141

Content Marketing Blogger Marketing Content 141

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

APRIL 11, 2024

Content creation gets a lot of attention. But it can’t attract an audience without all the behind-the-scenes work that goes into content publishing. Walk step by step through a content production process that has worked well for over 10 years.

Publisher 131

Publisher Publishing Publishing Content Creation 131

Animalz

DECEMBER 5, 2024

.” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other content marketers tell us the same on sales and customer calls. I’m pretty happy if people still talk about one of my articles a few weeks after I hit publish.

Concept 109

Concept Blog Blogging Manufacturing 109

Contently

SEPTEMBER 4, 2024

It revealed valuable insights about content longevity, SEO, and how our readership has evolved. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience. A comprehensive content audit In conjunction with the SEO audit, we thoroughly assessed all our existing content.

Content 89

Content Blog Blogging Keywords 89

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Marketing Content Keywords 120

ContentWriters

SEPTEMBER 12, 2024

Businesses deciding when to publish a white paper must thoroughly understand their audience. The first step in identifying how often you should publish a white paper is researching your industry. If you have a lot of changes in your industry or your business, you likely need to publish a white paper frequently. How frequently?

Publisher 97

Publisher Publishing Publishing Content Creation 97

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.

SEO 120

SEO Content Marketing Marketing Content 120

Copywriter Collective

FEBRUARY 20, 2025

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89

Enchanting Marketing

DECEMBER 17, 2024

But then I’d be afraid to hit publish so editing became fraught, too. It’s been part of content marketing for a long time. Content marketers have always looked for hacks to create more content faster, to get more results with less effort. I wrestled to get my ideas down on paper.

Writing 130

Writing Creativity Writer Content Marketing 130

Content Marketing Institute

JANUARY 28, 2025

Benchmark publishing frequency charts are nice, but they shouldnt be your only research. To help decide how often to publish on multiple channels, develop a strategy with this expert advice. After all, audiences arent homogenous.

Social Media 119

Social Media Publisher Publishing Publishing 119

Content Marketing Institute

AUGUST 30, 2024

And what are AI platforms like Perplexity doing partnering with third-party publishers? Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? Read on for some answers.

Content Marketing 116

Content Marketing Advertising Marketing Content 116

CopyBlogger

FEBRUARY 9, 2023

Do you keep a content calendar? While getting comfortable calling yourself a writer is definitely one hurdle new writers face, Continue Reading The post What Is a Content Calendar? Get Serious About Publishing Your Ideas appeared first on Copyblogger.

Publisher 123

Publisher Publishing Publishing Content 123

BKA Content

NOVEMBER 1, 2023

Understanding Why Content Marketing Matters and How It Cultivates Relevance Sure, as we provide website content writing services , it is our job to say that our business model is relevant, but the beauty is the research proves it! Marketing today is about forming lasting relationships and offering advice and connection.

Content Marketing 98

Content Marketing IT Marketing Content Creation 98

Enchanting Marketing

JULY 30, 2024

JK Rowling claims to have received loads of rejections before finally being published ( source ). Instead of polishing each single word, ask yourself whether one extra hour of editing will improve your content exponentially. Before publishing a blog post, I ask myself 3 simple questions: Is this valuable to you (my readers)?

Writing 274

Writing Writer Publishing Publishing 274

Enchanting Marketing

JANUARY 14, 2025

Does content marketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? Wherever you’re marketing you business, it may never seem enough. Never enough content. I’d like to offer a different perspective on marketing and writing for your biz.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

ContentWriters

NOVEMBER 21, 2024

What Are Scripts in Marketing? Marketing scripts are strategic outlines of the words, scenes, and directional elements for audio or video content. Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process.

Script 105

Script Writing Marketing Persuasion 105

Content Marketing Institute

AUGUST 13, 2024

Deliver valuable content experiences beyond your website, but don’t abandon your owned home. Here’s how to revamp your “rented” properties — while maintaining and improving your owned channels.

Website 130

Website Publishing Publisher Publishing 130

Content Marketing Institute

FEBRUARY 9, 2023

That means you need to evaluate critically – and consider adjusting – your content marketing calendar. Unexpected bad news may not directly affect your brand, but it may affect your audience. Here’s a quiz to assess the situation. Continue reading →

Brand 119

Brand Publishing Publisher Publishing 119

Buffer

JULY 31, 2024

😉) But there are also more niche newsletters like Lia Haberman’s ICYMI for influencer marketing information and The Publish Press’s newsletter if you’re into the creator economy. Industry-specific newsletters will provide you with a plethora of shareable content that your audience will find useful.

Social Media 106

Social Media Content Retail Content Creator 106

Backlinko

NOVEMBER 18, 2024

Here’s what team collaboration looks like at Backlinko: What to Include in a Content Brief Outside of keywords, it’s debatable what you should include in your brief. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on.

Content 94

Content Keywords Collaboration Writer 94

Backlinko

NOVEMBER 29, 2024

million blog posts get published. You want to create content that leads to real results. For example, let’s say you’re writing an in-depth article about content marketing. They’re excellent H2 and H3 subtopics for your article: What is content marketing? Why is content marketing important?

Writing 103

Writing Keywords Script SEO 103

Buffer

NOVEMBER 28, 2023

Also, these tools specifically gave me the best chance of creating content to a certain level of quality I hoped for. To keep the experiment parameters strict, 100 percent of the content was AI-generated based on various prompts. The only exception was some light proofreading before publishing.

Publisher 116

Publisher Publishing Publishing Proofreader 116

Buffer

JULY 23, 2024

And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press.   I was blown away: Within a week of publishing this first press release, we saw our web traffic increase by 220 percent.

Editorial Team 78

Editorial Team IT Marketing Finance 78

Write Freelance

JUNE 13, 2023

As the content marketing industry has grown multifold over the years, so has the number of content writing tools available tools available. In-depth backlink audit Track the performance of published content, month over month to understand what is performing well and what just isn’t. Sounds a lot, doesn’t it?

Writing 245

Writing Content Freelance Keywords 245

Buffer

SEPTEMBER 23, 2024

  We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published.    Post recency  (how recently you published your content) is one of them. Posts shared on the social network on Monday at 10 a.m. and Tuesday at 9 a.m.

Social Media 99

Social Media Media Post Engagement 99

Buffer

JULY 18, 2024

  SERP Snippet Optimization Tool Preview how your web pages will look in Google’s search results Limitations:  None See how your meta title and description will appear in the search results before you even publish your web page. Works for desktop and mobile. Check for truncation issues and fix them instantly.

SEO 104

SEO Keywords Engineering Website 104

Elna Cain

MARCH 7, 2025

Focus On the Places Hiring Freelance Writers If I were starting out now, I would look into smaller niche marketing agencies. In my course Writeto1k, I have a lesson where I share with you content marketing agencies that need freelance writers. This is the fastest way to gain writing experience.

Freelance 130

Freelance Writer Agency Content Writer 130

Freelance Magic

DECEMBER 6, 2022

Here’s what I did: Spent 10 mins engaging with content on the #saas and #contentmarketing hashtags each day ​. Published one post about content marketing/SaaS content every day for seven days. ​In Perhaps most importantly, I had 3 new leads reach out to me. My tips for freelancers using LinkedIn to get leads.

Freelance 260

Freelance Storytelling Concept Brand 260