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Jumping On a Trend: How To Curate A Timely Content Marketing Calendar

Contently

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

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What Is Brand Consistency and Why Is It Important for Content Marketing?

Express Writers

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand.

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7 Things You Need to Do After Publishing New Content

Contently

We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. The right workflows for content help measure performance accurately and inform key stakeholders of its progress.

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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

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How Often Should You Publish a White Paper

ContentWriters

Businesses deciding when to publish a white paper must thoroughly understand their audience. The first step in identifying how often you should publish a white paper is researching your industry. If you have a lot of changes in your industry or your business, you likely need to publish a white paper frequently. How frequently?

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McKinsey Publishing Leader Asks This Question To Prompt Career Decisions

Content Marketing Institute

Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he had never done B2B publishing. Almost four years later, he’s still there and earned a 2023 Content Marketer of the Year finalist nod.

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29 Up-To-Date Blogging Statistics

Backlinko

26% of respondents claim blogs deliver “strong marketing results”. The typical length of a blog post is 1427 words ( Orbit Media ) 61% of bloggers typically publish content between 500 and 1500 words long. Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs.