Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

Content Marketing 108

Content Marketing Marketing Content Content Creator 108

ContentWriters

JUNE 7, 2023

Content marketing is more valued than ever. According to the 2023 report by the Content Marketing Institute , 71% of B2B firms feel like content marketing is even more important now than it was a year ago. What Is a Content Marketing Writer?

Content Marketing 98

Content Marketing Writer Contractor Marketing 98

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

OCTOBER 12, 2023

Discover the four lessons it teaches to manifest better video marketing. Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 1 video on its YouTube channel which had 15 years of views.

Storytelling 112

Storytelling Recruitment Audience Marketing 112

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” In simple words, it’s a way to organically advertise your brand through high-quality content. Content marketing isn’t limited to blog posts.

Website 145

Website SEO Recruitment Brand Awareness 145

Content Marketing Institute

DECEMBER 15, 2017

HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. We recruited our members via our social media channels and email campaigns – our first members were all Facebook fans. Burns: We’ve worked to recruit community members who have a genuine interest in the products we offer.

Recruitment 110

Recruitment Marketing Editorial Team Editorial 110

Content Marketing Institute

OCTOBER 17, 2017

You have approval to add a new content marketing position to your team. Now you just need to find and hire the right candidate – in a red-hot market for people with the right skills – before another company snaps them up. Content creation and #contentmarketing are top tech skills missing from #marketing teams via @CreativeGroup.

Content Marketing 85

Content Marketing Recruitment Marketing Content Creation 85

Content Marketing Institute

MARCH 27, 2018

Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Shorthand Content Marketing

NOVEMBER 9, 2024

Thanks to the explosion of online content marketing, there are thousands of content writers looking for work, and who can be an excellent asset for your business. You can also use Guru to streamline your content marketing process and share online documents and create tasks for your writers.

Writer 98

Writer Recruitment Script Freelance 98

Content Marketing Institute

OCTOBER 10, 2017

I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. HANDPICKED RELATED CONTENT: 5 Gospels to Follow on Social Media That Are Strategic, Systematic, and Smart. Cisco’s @WeAreCisco uses #Snapchat & #Instagram to recruit new talent on #social.

Social Media 111

Social Media Engagement Media Brand 111

ContentWriters

NOVEMBER 27, 2024

Marketing Versatility Whether you’re creating a simple blog post or an in-depth guide, the listicle format adapts to your needs. You can use it to showcase products, explain complex processes, or share industry insights.

Writing 59

Writing Recruitment Healthcare Persuasion 59

Content Marketing Institute

JANUARY 15, 2021

This week in content marketing, Nickelodeon and the NFL team up to recruit a new audience, a public sewer agency makes each employee feel like No. Continue reading → The post That’s How You Make a Splash: Slime Cannons, Sewer (Public) Servants, and More [The Weekly Wrap] appeared first on Content Marketing Institute.

Recruitment 100

Recruitment Agency Content Marketing Audience 100

Neil Patel

OCTOBER 25, 2020

Specialty – Most agencies specialize in one or two things, such as content marketing or performance advertising. Recruitment cost – First, you have to set aside a budget to actually finding the right person. This includes costs such as ads, networking events, recruitment personnel and so on.

Digital Marketing 145

Digital Marketing Agency Marketing Recruitment 145

Verblio

APRIL 1, 2025

Put it all together, and strategic, data-driven content can help meet even the most ambitious marketing goalsas long as you can find effective ways to overcome the common challenges mentioned above. Why Verblio is the Ideal Partner for Content Marketing Solutions to key content challenges: that’s what we do at Verblio.

SEO 52

SEO Search Engine Optimization Content Content Creation 52

Content Marketing Institute

DECEMBER 27, 2018

What better place to mine for ideas than some of the best video-related sessions at Content Marketing World. HANDPICKED RELATED CONTENT: The 5 New Rules of Video Marketing Success. Curiosity Factor: The Psychological Phenomenon Creative Content Marketers Employ to Earn and Own Attention in a Noisy World.

Recruitment 110

Recruitment Storytelling Social Media Audience 110

Neil Patel

FEBRUARY 17, 2021

Boost Your Recruitment Strategy. The content of each spotlight can further bolster your reputation. That tells possible recruits there is a great company culture , and you have nothing to hide. Just authentic brand storytelling that shares what makes your company stand out. How to Create an Employee Spotlight.

Sales 141

Sales Recruitment Social Media Storytelling 141

Kristi Hines

JUNE 1, 2023

Resume Copilot – Refine your resume for Applicant Tracking Systems (ATS), customize it for specific jobs, and ensure it catches recruiters’ attention. SEO.app – Meet SEO.app, your personal SEO assistant, for effective content marketing. SEO CORE AI – Improve website SEO using AI.

Transportation 264

Transportation Utilities Portfolio Finance 264

Content Marketing Institute

APRIL 18, 2018

When crystallized and properly communicated, prioritization can, in some estimates, reduce costs by roughly 15 percent and improve your team’s capability to meet your marketing goals. HANDPICKED RELATED CONTENT: What Should Your Content Marketing Priorities Be? Register today for Content Marketing World Sept.

Content 111

Content Recruitment Projects Content Creation 111

The Hoth

JANUARY 24, 2023

While this can certainly work at first, and you should hold on to these types of versatile marketers, it’s not a sustainable solution. Otherwise, personal limitations will hold back your jack-of-all-trades from handling every aspect of your marketing strategy. The good news?

Agency 96

Agency Recruitment Marketing Lead Generation 96

Content Marketing Institute

JULY 4, 2018

You’re either a brilliantly creative content marketer or you’re not. HANDPICKED RELATED CONTENT: How to Train Your Brain to Be Creative: Lessons for Marketers. He recruited students at the University of Michigan for a “language learning experiment.”. Content marketing is all about providing value to your audience.

Creativity 109

Creativity Recruitment Content Marketing Engineering 109

Buffer

NOVEMBER 12, 2024

One of their initiatives is  The Jopwell Collection , which  they describe  as “an album of more than 100 free-to-download stock photos featuring leaders in the Jopwell community – social entrepreneurs, editors, techies, financial analysts, recruiters, marketers, student leaders, and even an Olympian – at work.” 

Social Media 80

Social Media Creativity Recruitment Media 80

Content Marketing Institute

JUNE 6, 2018

Ninety percent of leading marketers (those who in the last year exceeded their business goals) report personalization making a significant contribution to business profitability. Maybe even recruit a data science team to help you understand how you can create these relevant experiences for users.”

Landing Page 110

Landing Page Editorial Team Recruitment Editorial 110

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

BKA Content

APRIL 20, 2023

7 Content Writing Tips That Will Improve Your SEO Content ​When it comes to discussing content marketing trends and statistics, marketers are quick to bust out their graphs and point to things like automation and sales funnels and geo targeting. Evaluate: What Are Your Top Goals for Content Writing?

SEO 95

SEO Content Writing Copywriting 95

Neil Patel

OCTOBER 12, 2020

No complaining, recruiting, or training required. Personalize Your AI Marketing Strategy. How vague is the targeting for your marketing campaigns? 60% of content marketers struggle with personalization. Using AI for content creation isn’t a new idea. The best part? Does it look like this? The result?

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Kristi Hines

AUGUST 2, 2023

Use SEO.app as your client’s personal SEO assistant for a streamlined content marketing process. Enhance your client’s Shopify store or e-commerce website using Speedy SEO Marketing for creating strategic content, blogs, and social content. Cryptocurrency Use CCData.io

Utilities 246

Utilities Transportation Medical Content Creation 246

Elna Cain

JULY 16, 2023

For example, recruiter Amanda McArdle needs a brand copywriter. Comment on Ideal Client Posts Connect with founders, content marketers, editors, copywriters and other freelancers on LinkedIn. ” Make sure you capitalize your operations. Instead of using the job section on LinkedIn, she shared it in a post.

Copywriter 178

Copywriter Copywriting Freelance Copywriting Freelance 178

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. HANDPICKED RELATED CONTENT: 6 Steps to Get Your Whole Company Involved in Content Marketing.

Brand 111

Brand IT Social Media Editorial 111

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy.

Search Engine Optimization 127

Search Engine Optimization Recruitment Social Media Content Creation 127

Content Marketing Institute

MARCH 28, 2018

If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes.

Consulting 109

Consulting Projects Recruitment Government 109

Content Marketing Institute

NOVEMBER 8, 2017

Amy Schmittauer Landino, a consultant in video content marketing and author of the book Vlog Like a Boss, spilled her secrets at Content Marketing World in her talk How to Create and Repurpose Video Content for More Attention. While I won’t reveal everything (how sexy would that be?)

Recruitment 104

Recruitment Script Long Form Content Audience 104

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 111

Content Creator Audience Content Script 111

Neil Patel

JANUARY 8, 2021

Not only are you competing against big brand names, but you’re also losing SERP traction if you’re not actively recruiting inbound links and establishing expertise. Collectively, the above factors can severely limit your site’s search result visibility. They allow rapid dissemination of information without a lot of reading. Give What You Get.

Engineering 139

Engineering Long Form Content Editorial Recruitment 139

ContentWriters

MAY 24, 2023

One of the most reliable strategies is content marketing — and for good reason. In a digital age where nearly everything is online, content holds immense power. It comes as no surprise that 82% of businesses are actively utilizing content marketing as a strategy for growth. The problem is that content isn’t easy.

Content Marketing 52

Content Marketing Content Creation Marketing Agency 52

Neil Patel

DECEMBER 23, 2020

Artificial intelligence is capable of writing fiction and plausible news stories , so it’s no surprise that it’s also capable of much simpler content creation tasks. I’m not saying you should turn your whole content marketing strategy over to robots. What about content creation at scale though? Hiring Talent.

Digital Marketing 145

Digital Marketing Marketing Content Creation Recruitment 145

Content Marketing Institute

OCTOBER 30, 2017

HANDPICKED RELATED CONTENT: How GE Gives Recruiting Content a Personality Lift. HANDPICKED RELATED CONTENT: How adidas Creates Moments of Relevance. Want to experience a content marketing selfie opportunity? Cover image by Joseph Kalinowski/Content Marketing Institute. lindaboff Click To Tweet.

Brand 87

Brand Social Media Recruitment Manufacturing 87

Jasper

JULY 15, 2024

Here’s a look at the best Zapier integrations for automating and optimizing workflows for sales, content marketing, and recruitment departments across multiple

Recruitment 59

Recruitment Sales Content Marketing Marketing 59