Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. These stats prove that gamified content isn’t a gimmick — it’s a smart strategy for serious results.

Engagement 95

Engagement Marketing Content Social Media 95

Content Marketing Institute

NOVEMBER 28, 2018

? ?. Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs.

Content Marketing 101

Content Marketing Brand Retail Marketing 101

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Content Marketing 120

Content Marketing Telecommunication Pharmaceutical Brand Awareness 120

Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Marketing Institute

NOVEMBER 23, 2018

For a toy or pop culture enthusiast, this peek behind the curtain reveals how these iconic brands not only developed the toys but how they marketed to children. A few of the brands really put the “battle grip” on content marketing with incredible results. Content became an integral afterthought to the toy line’s creation.

Content Marketing 97

Content Marketing Brand Retail Marketing 97

Content Marketing Institute

SEPTEMBER 4, 2018

Editor’s note: Explaining content marketing is a never-ending challenge. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. Content marketing as your family would understand.

Content Marketing 111

Content Marketing Marketing Banking Insurance 111

Content Marketing Institute

APRIL 3, 2018

As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.

Content Marketing 111

Content Marketing Marketing Content Audience 111

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. Cover image by Joseph Kalinowski/Content Marketing Institute.

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Animalz

DECEMBER 5, 2024

” When Jimmy hosts Content, Briefly , Superpath’s podcast , guests often mention how this post has influenced their careers. Many other content marketers tell us the same on sales and customer calls. His brilliance was to apply the concept to content marketing and amplify it through our audience.

Concept 109

Concept Blog Blogging Manufacturing 109

Content Marketing Institute

NOVEMBER 4, 2017

09:10): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. 09:40 ): A content marketing love letter. Source: Content Marketing Institute ). (18:38 27:09): LinkedIn considering push into original content.

Content Marketing 103

Content Marketing Marketing Content Retail 103

Content Marketing Institute

DECEMBER 19, 2018

Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration.

Content Marketing 103

Content Marketing Marketing Government Food 103

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. Derek Bryant, director of content marketing, EZMarketing.

Content Marketing 104

Content Marketing Recruitment Marketing Content 104

Content Marketing Institute

MAY 5, 2020

When these three brands essentially had to close their retail businesses, their content marketers detoured to their kitchens. Continue reading → The post When Content Is All You Have for Your Audience appeared first on Content Marketing Institute.

Audience 145

Audience Retail Food Content 145

Verblio

OCTOBER 20, 2022

Today, we will examine what AI is likely to mean for content marketing and how it is already playing a role in the process. Machine Learning In Content Marketing Today. Whether you want to believe it or not, AI has already arrived in the realm of content marketing. Machine Learning in Content Marketing.

Content Marketing 90

Content Marketing Marketing Content Manufacturing 90

BKA Content

JANUARY 3, 2024

12 Content Marketing Tips To Help Grow Your Business in 2024 Modern customers care about brand identity. To win the war for hearts and wallets, you need high-quality content that connects with people. Use these 12 content marketing tips to make a great impression throughout 2024.

Content Marketing 97

Content Marketing Manufacturing Marketing Content 97

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Drivers of content marketing. Messages are filtered for relevance in real time.

Content Marketing 104

Content Marketing Storytelling Marketing Content 104

Content Marketing Institute

OCTOBER 22, 2021

Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes.

Media 144

Media Retail Content Content Marketing 144

Copywriter Collective

FEBRUARY 20, 2025

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

Content Marketing 89

Content Marketing Marketing Content Storytelling 89

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Cover image by Joseph Kalinowski/Content Marketing Institute.

Content Marketing 82

Content Marketing Art Director Creative Director Marketing 82

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Content Marketing Institute

MAY 1, 2020

He takes on the new trend of retail brands cooperating on content. Then he talks content strategy and leadership with the content marketing person of the week. Continue reading → The post Follow the Search for Better Answers [The Weekly Wrap] appeared first on Content Marketing Institute.

Retail 25

Retail Content Marketing Brand Marketing 25

Neil Patel

APRIL 12, 2021

This might sound like a great idea, but it’s really short-sighted when developing market share. Content marketing requires quality and it will be hard to get that for dirt cheap rates. Even Copyscape can’t protect you from junk content. Keep Your Marketing and Your Products Simple.

Retail 141

Retail Marketing Landing Page Copy 141

Buffer

SEPTEMBER 30, 2024

Just take a look at any TikTok trend—like the feta cheese pasta recipe that caused demand for feta cheese to spike so high that retailers couldn’t keep it stocked. And you don’t need to go far to find examples of the bandwagon effect in the wild. Like asking them to share a story.

Social Media 117

Social Media Media Writing Storytelling 117

Content Marketing Institute

DECEMBER 5, 2017

SchneiderElec’s Energy Univ offers copious data to help marketers understand their customers. Zappos Insights: Online shoe retailer creates educational spin-off. Although it might be considered more employer branding than content marketing , the educational component contributes to the brand’s storytelling.

Education 111

Education Brand Banking Retail 111

Kristi Hines

JULY 31, 2021

In this post, you’ll find a collection of 45 original sources for marketing statistics, studies, and surveys to your research needs. Content Marketing Statistics. Digital Marketing Statistics. Email Marketing Statistics.

Healthcare 130

Healthcare Marketing Manufacturing Retail 130

Content Marketing Institute

APRIL 13, 2018

Consumers like to get ideas and see what products fit with yours so keep your content as actionable as possible. To create engaging #content on @Instagram, show users how to use your products in their life. Grace & Lace , a clothing retailer that appeared on ABC’s Shark Tank, has built a community of 61,000 followers on Instagram.

Engagement 112

Engagement Content Food Retail 112

Smart Blogger

FEBRUARY 16, 2023

As a small business owner, digital marketing statistics can give your content marketing strategy a competitive edge in 2023. You know it’s difficult balancing content marketing and sales with actually creating your product or delivering your service. Content Marketing Institute , 2022) 5.

Digital Marketing 109

Digital Marketing Marketing Retail Landing Page 109

Kristi Hines

AUGUST 2, 2023

Use SEO.app as your client’s personal SEO assistant for a streamlined content marketing process. Enhance your client’s Shopify store or e-commerce website using Speedy SEO Marketing for creating strategic content, blogs, and social content.

Utilities 246

Utilities Transportation Medical Content Creation 246

Backlinko

MARCH 25, 2025

Even the subniches like SEO and content marketing have 100% keyword difficulty. To stand out in this highly competitive space, you’ll need to create content competitors can’t easily replicate. And have their own lighting line at a major retailer, showing the diverse money-making potential of this niche.

Blog 101

Blog Blogging Medical Finance 101

Content Marketing Institute

MAY 24, 2024

Coca-Cola didn’t design its new content platform for beverage consumers. It launched Coca-Cola Lens for the restaurants and retailers who sell the products. Find out why this new initiative deserves attention from all B2B marketers.

Retail 123

Retail Content Marketing IT 123

Content Marketing Institute

OCTOBER 23, 2018

We’ve all heard the stories about how challenging it will be to forge strong bonds with this distracted and discerning demographic; industry pundits cite perceived short attention spans, disinterest in brand messaging, and general disregard for impersonal experiences as compelling reasons for marketers to regroup and refine their content strategies.

Retail 111

Retail Concept Persuasion Construction 111

Contently

DECEMBER 21, 2022

Or maybe you know the words to the song that plays on loop in elevators and in retailers from Thanksgiving to New Year’s. But before Rudolph became famous through television and his theme song and a verified Instagram account (just kidding about that last one)… Rudolph was a viral marketing program for a then-major U.S.

Storytelling 113

Storytelling Retail Copy Copywriting 113

Content Marketing Institute

NOVEMBER 2, 2017

One company that’s doing just that – with gusto – is outdoor-gear retailer REI. Its library of how-to content, which contains over 500 in-depth articles and videos , is proving that how-to content (aka utility content) can create and retain loyal customers. This article summarizes Eric’s Content Marketing World talk.

Brand Awareness 111

Brand Awareness Content Retail Content Marketing 111

Elna Cain

JUNE 3, 2023

They want to know that you are the right writer for them and that you understand their content marketing strategy. For many new writers, they lean on their career choice – nursing, teaching, retail, and realtors – to land their first few freelance writing clients. ” 3.

Freelance 197

Freelance Writer Portfolio Communication 197

Content Marketing Institute

SEPTEMBER 14, 2018

Influencers of all kinds play a growing role in affecting a prospect’s decision, and it’s important to better understand the influence difference and its potential impact in your content marketing program. HANDPICKED RELATED CONTENT: Influencer Marketing: Lessons From One of the World’s Largest Software Brands.

Marketing 111

Marketing Construction Retail Sales 111

Neil Patel

APRIL 1, 2021

After all, a Linktree link isn’t just a content-sharing opportunity: You can walk people directly to your landing pages via Instagram , cutting through the noise so they can more easily buy from you. Pura Vida, which translates to “Pure Life,” is more than just a bracelet retailer. Pura Vida Bracelets.

Hospitality 137

Hospitality Social Media Retail Copy 137