Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

Content Marketing 95

Content Marketing Marketing Content Utilities 95

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand.

Brand 98

Brand Content Marketing IT Marketing 98

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Integrate it into other content.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Content Marketing Institute

AUGUST 11, 2022

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy. Continue reading →

Social Media 143

Social Media Media Content Marketing Content 143

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Content Marketing Institute

SEPTEMBER 19, 2024

Is paid social media a smart move these days? We asked Content Marketing World speakers and heard a resounding “Yes, but …” They walk you through the strategy, audience, and ROI factors to consider.

Social Media 136

Social Media Media Content Content Marketing 136

Content Marketing Institute

NOVEMBER 2, 2023

With engagement and website traffic from social platforms dwindling, many marketers question whether to continue spending time, budget, and energy on social media content. Take stock of what you want from social media participation – and how to get it – with these tips.

Social Media 139

Social Media Media IT Engagement 139

Content Marketing Institute

MAY 14, 2024

But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready? The TikTok “ban” grabs the headlines.

Social Media 136

Social Media Media Marketing Content 136

Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Here’s how to create company social media guidelines for the win. Innovative brands see the power of employee ambassadors.

Social Media 135

Social Media Media Brand Writing 135

Content Marketing Institute

SEPTEMBER 14, 2023

The social media landscape has changed. Should your social media strategy respond? X, formerly known as Twitter, faces mercurial changes. TikTok bans are discussed. YouTube added Shorts to compete with TikTok. Meta added Threads.

Social Media 143

Social Media Media Brand Ads 143

Buffer

JULY 31, 2024

For example, if you live and breathe the social media world, Annie Mae’s Social Media Tea and Rachel Karten’s Link in Bio are well-loved newsletters. And might I say, Buffer’s weekly newsletter is also A+ for social media deets? You can nitpick the best sources from here.

Social Media 106

Social Media Content Retail Content Creator 106

Shorthand Content Marketing

NOVEMBER 29, 2024

These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. HVAC content marketing is the bridge between prospects and customers.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Enchanting Marketing

MARCH 25, 2025

Clinchers appear as the last sentence of well-written social media posts, blog posts, essays, or book chapters. Everyone is overloaded by too much info As a writer or content marketer, your role is not just to share your ideas. Write a clincher sentence. Eh … what is a clincher sentence? Too many ideas.

Education 192

Education Social Media Communication Creativity 192

Content Marketing Institute

JUNE 27, 2024

A content plan for social media gives your brand a better chance for success in that volatile and ever-changing marketing space. Learn the four steps to laying the groundwork and how to build a plan that everybody on your team can easily use.

Social Media 116

Social Media Media Content Brand 116

Buffer

DECEMBER 4, 2023

And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it.   You need a social media content calendar.

Social Media 106

Social Media Media Management Copy 106

Contently

MAY 11, 2023

Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. From building a dynamic website to creating a personal content marketing strategy, use this guide to get started.

Brand 123

Brand Content Marketing Marketing Social Media 123

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. What is gamification in marketing? Even sprinkling in one or two clever elements can elevate your content.

Engagement 95

Engagement Marketing Content Social Media 95

Backlinko

JULY 26, 2024

26% of respondents claim blogs deliver “strong marketing results”. What’s the performance of blogs compared to other channels? Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs.

Blogging 90

Blogging Blog Social Media Blogger 90

Content Marketing Institute

JULY 12, 2022

A lot of B2B marketing happens on LinkedIn. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. A presence on the platform isn’t enough. Here’s how to do that. Continue reading →

Social Media 139

Social Media Media Marketing Content 139

Freelance Magic

NOVEMBER 15, 2024

Content marketing Another lucrative freelance writing niche is content marketing. Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Contently

FEBRUARY 7, 2023

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How Can We Get Creative with Content Marketing? Sometimes, I feel more like a content machine than a content strategist. Creativity.

Creativity 135

Creativity Content Marketing Marketing Content 135

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. Identify Which Content Marketing Resources Are Pure Gold Not all content is created equal.

Content Marketing 128

Content Marketing Marketing Content Search Engine Optimization 128

Content Marketing Institute

DECEMBER 6, 2023

What’s ahead in content and marketing for 2024? Plus, these experts forecast the impact of social media and world turmoil and give a healthy dose of hope. AI gets a lot of attention in these predictions, but in surprising ways.

Content Marketing 142

Content Marketing Marketing Content Social Media 142

Contently

MARCH 9, 2023

For content marketers, GA4 offers more detailed data on the user’s journey across apps and websites and, using machine learning, GA4 can predict how users will behave. With that said, let’s explore two of GA4’s standout features and three tips for content marketing teams to capitalize on.

Content Marketing 126

Content Marketing Marketing Content Engagement 126

Buffer

AUGUST 27, 2024

Whether using Zapier to keep things flowing between apps, Buffer to manage our social media like a breeze, or Notion to keep our projects on track, these tools have revolutionized the way we work. Ready to cut down your to-do list and streamline your content creation process? That’s where automation comes to the rescue.

Social Media 81

Social Media Content Creation Content Promotion 81

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

DECEMBER 15, 2023

Take five minutes to dig into the 525,600 minutes that made up 2023 for marketers and what should happen with that time next year.

Social Media 131

Social Media Media Brand Marketing 131

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. This content still needs some editing, but it makes my job much easier.

Content Marketing 135

Content Marketing Marketing Content Proofreader 135

BKA Content

APRIL 25, 2024

Content Marketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to content marketing for law firms can help.

Content Marketing 98

Content Marketing Search Engine Optimization Marketing Content 98

BKA Content

APRIL 18, 2024

Content Marketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of content marketing – a strategy where you build your brand authority by building valuable content.

Content Marketing 97

Content Marketing SEO Search Engine Optimization Marketing 97

BKA Content

MAY 8, 2024

How Much Does Content Marketing Typically Cost? Content is king in the marketing world, and for good reason. In fact, 73% of business-to-business (B2B ) marketers use content marketing. However, content marketing can be costly and time-consuming for companies.

Content Marketing 96

Content Marketing Marketing Social Media Copy Content 96

Backlinko

JULY 22, 2024

Make a list of questions your customers ask in person, over the phone, or through marketing channels like email and social media. Additional ways to do audience research include: Forums and social media groups: Explore relevant Facebook groups, Reddit, Quora, and industry-specific forums.

Website 117

Website SEO Search Engine Optimization Architecture 117

BKA Content

JUNE 6, 2024

Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is Content Marketing Still Worth It?

Content Marketing 96

Content Marketing IT Marketing Content 96

Content Marketing Institute

JUNE 6, 2024

Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

Transportation 136

Transportation Social Media Content Media 136

Contently

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Let’s say you work in marketing at that ramen company.

Content Marketing 109

Content Marketing Marketing Content Storytelling 109

Grammarly

DECEMBER 6, 2024

Advances in technology can help brands improve their marcom strategies by optimizing content personalization, targeting, and customer interactions across their communication channels. In the age of social media, brands are becoming even more personal and personality driven in an effort to foster loyal relationships with customers.

Communication 105

Communication Marketing Storytelling Social Media 105

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98