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B2B contentmarketing managers will love the content discovery feature that finds the most popular articles on any topic. And it’s perfect for developing an SEO-focused content calendar. Ahrefs has a variety of plans to suit your team’s needs, but most marketing teams will need a more robust plan than the basic version.
Creating contentmarketing is a little like playing party host. Instead of just talking at your guests, the best contentmarketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively.
Learn the secret behind brand consistency in contentmarketing and five tips to help you improve your brand consistency. In contentmarketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand.
As Google crawls your site, it searches for anchor text. Done well, that content signals relevancy and authority. Done poorly, it can sink your content in the eyes of Google (and readers). Continue reading → The post Drop Great Anchor Text To Keep Your SEO Strategy Afloat appeared first on ContentMarketing Institute.
Similarly, Penguin (the fan-titled the “webspam algorithm” ) has seen a few changes over the last few years – meaning the anchor text you use in your backlinks and internal links is more important than ever. However, before we start, you have to understand how anchor texts work at all. What Are Anchor Texts, and Why Bother?
That’s precisely why your brand should be including memes in your contentmarketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your ContentMarketing.
B2B contentmarketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B contentmarketer should consider using to up their optimization game. And it’s perfect for developing an SEO-focused content calendar.
We’ve found that we can create great content — content that gets results — with a blend of human and machine. And we’ve dubbed this blend: the Content Cyborg. Here’s why and how you should integrate AI writing tools into your contentmarketing. They can generate text faster.
Text: Is text readable and appropriately sized for mobile screens? This includes: Page title (H1) Subheadings (H2–H6) Body text Title tags Meta descriptions This helps search engines understand what your content is about. It serves as a preview of the content users can expect to find when they click on the link.
Don’t think you can just plug and play an AI audio tool to convert your text into audio. It requires you to up your game – and learn some new tricks. Follow these tips to add a new delivery channel for your audience.
Tip for you: One of the popular AI writing techniques, in this case, is to use a prompt that requests an AI tool to seamlessly and instantly incorporate keywords into a text. This might include prompts such as remove repeated text , make a text more concise , or remove filler words.
That’s the word from the senior contentmarketers who answered the Contently 2023 State of ContentMarketing survey. How are marketers planning to address those talent challenges? To learn more, download the full Contently 2023 State of ContentMarketing: Tech & Talent Report.
As many as 91% of B2B marketers use contentmarketing as part of their marketing strategy. You’ve likely already realized its importance and plan to make changes to include it in your overall marketing strategy ASAP. Evernote is the ultimate contentmarketing organization tool.
Let’s explore some shortcuts—also known as search operators—which are special commands that extend the capabilities of regular text searches. Like this: Or if we wanted to easily access one of the articles on our blog, we’d search site:backlinko.com “ contentmarketing.” Check if your keyword is included in the alt text.
Custom GPTs One of ChatGPT’s standout features is the ability to create a custom GPT to fit your specific needs, whether it’s for customer service, contentmarketing , or creating sales collateral. Writesonic: Best for Unifying Content Creation Workflows G2 Review 4.7 ChatGPT can also rewrite your sentences.
Show your customers you still appreciate them with valuable content. Contentmarketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use contentmarketing to build your brand loyalty. What Is ContentMarketing?
We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. and others for text, and DALL-E, Midjourney, and others for images. That doesn’t mean your organization uses AI broadly and deeply in marketing. Stay informed!
Contentmarketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. Managing this stage of the content creation process at scale is key to improving SEO.
AI in contentmarketing has also become widespread. A late 2020 survey from Gartner shows that 41% of respondents reported increased revenue after incorporating AI tools into their marketing campaigns. If you’ve been thinking about using AI in your content, this is the article for you. How Does AI Generate Content?
26% of respondents claim blogs deliver “strong marketing results”. Check out these stats on the benefits of blogging. 82% of bloggers report at least “some results” from their blogs.
That said, brands should embrace both social media and a solid SEO strategy to make the most of their contentmarketing campaigns. SEO Recommendations for ContentMarketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.
In simple terms, contentmarketing is an approach focused on creating and distributing valuable, unique, and consistent content to attract, engage and retain a targeted audience.tic. While that explains contentmarketing at a high level, it’s not nearly enough to point you in the right direction. Infographics.
Does contentmarketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? Wherever you’re marketing you business, it may never seem enough. Never enough content. I’d like to offer a different perspective on marketing and writing for your biz.
Studies show contentmarketing generates three times as many leads as traditional marketing methods and costs 62% less. That means contentmarketing is consistently one of the most reliable marketing tactics. Still on the fence about your contentmarketing budget?
Identifying these gaps helps you create valuable content that addresses what competitors missed. Visuals break up text, increase engagement, and improve user interaction. Add all these observations, along with the top competing URLs, to your SEO content brief. That’s why their B2B Content Brief Template is such a standout.
As the contentmarketing industry has grown multifold over the years, so has the number of content writing tools available tools available. All you need to do to use this content writing tool is paste your content in the blank space and click the “find clichés” button. Sounds a lot, doesn’t it?
For example, let’s say you’re writing an in-depth article about contentmarketing. They’re excellent H2 and H3 subtopics for your article: What is contentmarketing? Why is contentmarketing important? Why is contentmarketing important? What is a contentmarketing strategy?
Tools to transcribe Once you have the recording, you’ll want to process that information from an audio to a text format. Tools for content creation Finally, the last stage is turning that text into potential social posts. Ultimately, find the way that works for you to turn the audio into text for this next portion.
What Are Scripts in Marketing? Marketing scripts are strategic outlines of the words, scenes, and directional elements for audio or video content. Marketing scripts serve as blueprints for your marketing message, ensuring a consistent brand voice while guiding production teams and talent through the creation process.
A lot of the talk around AI has centered on text and image generation, but AI tools go far beyond generating content. Even before text generation tools became so ubiquitous, AI tools helped automate routine tasks, collect data, and share advanced insights. Additionally, ChatGPT can be an effective web browser.
You’ll also want to add descriptive alt text to your images. For example, alt text for this image could be: Professional plumber in uniform inspecting under-sink plumbing while showing digital tablet to homeowner in kitchen. ContentMarketing Creating helpful, high-quality content for your audience is a big part of SEO.
B2B and B2C contentmarketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. The answer?
The rise of AI content creation has introduced both opportunities and challenges for writers, marketers, and businesses. Conversely, they blur the line between human creativity and machine-generated text. This is where AI content detectors come into play. This change in tone can indicate AI wrote the text.
Focus on creating high-value content that flows naturally and provides useful information. For example, if you’re writing about contentmarketing, your goal should be to explain the benefits and strategies for effective marketing, not just cramming the keyword “contentmarketing” into every sentence.
Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M ContentMarketing TBH Skincare $6.5M ContentMarketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.
We asked ChatGPT some hard questions about contentmarketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.) Continue reading →
Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.
They look at everything from your text to your meta tags to your style sheets. Continue reading → The post 3 Quality Signals That Help Content Rank Higher in SERPs appeared first on ContentMarketing Institute. In Google, beauty is in the eyes of crawlers.
SEO is still crucial for effective contentmarketing–even as consumers switch from Google to AI tools in their searches. Voice searches open the door to optimizing for longer-tail keywords with conversational content that directly answers voice search questions. Regularly update and refresh your content.
It’s hard to predict what text the search giant will use if it modifies yours. Continue reading → The post To Keep Your SEO Page Title Tags Safe From Google Meddling, Try This appeared first on ContentMarketing Institute. Google keeps changing SEO page title tags.
To incorporate UGC into your marketing communication, start by encouraging customers to share their experiences with your brand. Then, strategically integrate their content across your marketing channels.
In this way, your online content needs to be memorable and authoritative enough that it becomes part of the LLM’s knowledge base. 4 Reasons Not to Wait to Optimize for AI Search Contentmarketing for ChatGPT is about securing your brand’s future.
Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer. Having a professional business writer behind your content is an investment in your companys growth.
In your teens or young adulthood, you most likely only used cell phones to make calls, send text messages, and play the game Snake. Is your content prepared for mobile optimization? How Is Mobile Usage Changing ContentMarketing? Each time you break up the text, your readers can breathe. A startling 95% of the U.S.
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