This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. This article covers how to do SEO for your website in 10 digestible steps. Okay, ready?
Want to create a contentmarketing strategy that actually works? Through contentmarketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Further reading: 28 Awesome ContentMarketing Tools 6.
Second, unlike many tools that provide data based on proprietary algorithms that estimate keyword traffic, Google Analytics gives you hard data on actual visitors hitting your website. In addition, you can track competitors’ keyword rankings and backlinks and complete a website audit to find SEO issues. Oh, and it’s free!
Have you ever wondered how to find keywords on a website? Find fresh content ideas. For instance, if “website audit” attracts many visitors but few clicks, it indicates we need to enhance our content on this topic to draw more visitors. So, we can search our website for keywords. Why Search a Website for Keywords?
But in recent years, the concept of timeliness in a contentmarketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.
Learn the secret behind brand consistency in contentmarketing and five tips to help you improve your brand consistency. In contentmarketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand.
High-quality individual pieces of contentmarketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful contentmarketing strategy.
Engaging websitecontent is the backbone of any successful online presence. Businesses want their content to rank well in search engine results while captivating their audience and driving conversions. That’s where SEO-optimized content writing plays a critical role. Originality is key.
These are some of the proven advantages of HVAC contentmarketing. And although it sounds confusing or like just another marketing jargon term, HVAC contentmarketing is more simple than you think. HVAC contentmarketing is the bridge between prospects and customers.
But here’s the reality: A smaller budget doesn’t have to negatively impact success with contentmarketing. Instead, use this time to take a fresh look at the impact of your contentmarketing resources. Identify Which ContentMarketing Resources Are Pure Gold Not all content is created equal.
B2C ContentMarketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.
B2B contentmarketers may groan at the thought of optimizing their brilliantly written, carefully crafted copy for search engines. Here are seven top SEO tools every B2B contentmarketer should consider using to up their optimization game. And it’s perfect for developing an SEO-focused content calendar.
Embracing AI is inevitable, but this article provides expert-backed insight on why you should update your e-commerce contentmarketing strategy with human-optimized listings. The Importance of Keeping E-Commerce Listings Updated E-commerce content demands shift with algorithm changes, trends, and customer expectations.
Our recommendation for most people is Shopify because it has everything you need to build an ecommerce website. Ecommerce website builders are the fastest and easiest way to start selling online. The Top 8 Best Ecommerce Website Builders. Wix is one of the most popular website builders out there. Visit Shopify.
Though everyone’s brand is unique, there are some best practices that apply universally to how marketers can build up their personal brands and grow followers into customers or clients. From building a dynamic website to creating a personal contentmarketing strategy, use this guide to get started.
Thinking of getting a new website? But hang on – there’s a lot more to having a website designed and built than just thinking about the pages you need and the navigation. Here’s my simple website checklist to help. What to consider for your website design Template or bespoke (the latter is very expensive)?
Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Mike Peake charges at least £2,000 for a 5-page website or anywhere between £750-£3,000 for a single homepage. Here’s an example of a piece of copywriting from Mike: 2.
When enterprise contentmarketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. There’s a misconception that big enterprise websites rank for everything. In addition, it can help with things like brand perception and awareness. They … Read more ›
It can feel impossible to find the balance between the ongoing demands of contentmarketing, ambitious company growth goals, and limited resources and team capacities. But were as aware as anyone that things are tight, the economy is uncertain, and contentmarketing is in a state of flux. Sorry to be Debbie Downer.
Tie that same concept into contentmarketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. What is gamification in marketing? Even sprinkling in one or two clever elements can elevate your content.
For example, ContentMarketing Institute is the leading global contentmarketing education and training organization. These websites can have accurate information, but they might not be the best place to get your research. edu websites. How Do You Know if a Source Is Authoritative?
As contentmarketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your ContentMarketing Efforts As a contentmarketer, you may think of NLP as a term you would hear from your engineering friends.
That said, brands should embrace both social media and a solid SEO strategy to make the most of their contentmarketing campaigns. SEO Recommendations for ContentMarketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO.
A great way to use this tool is to paste your competitor’s website and find potential link-building opportunities. Once you’ve created your schema code, copy and paste it into your website. The tool also gives suggestions on how to fix them. Alternatives: Moz Link Explorer 7.
To secure a coveted top spot in the search results, you must optimize your website for mobile first, craft quality content, target the right keywords, build backlinks, and more. Diverting a sliver of these searches to your website guarantees exceptional success. Which website would you trust? trillion searches annually.
Contentmarketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. Managing this stage of the content creation process at scale is key to improving SEO.
Defining ContentMarketing vs. Digital Marketing Although contentmarketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is ContentMarketing?
Is ContentMarketing Worth It for Your Business? In the digital era, contentmarketing holds a significant position. Esteemed marketing experts consider it a top-tier strategy that endures over time, offering a reasonable cost-to-benefit ratio. So, is ContentMarketing Still Worth It?
Let’s be honest: you probably didn’t get into contentmarketing because you love working with numbers. Thankfully for folks like me, there are many brilliant tools to help you keep on top of your contentmarketing metrics (little to no math required). That’s certainly true for me.
ContentMarketing for Law Firms: The Complete Guide Even though 60% of law firms have a blog, and over 80% use social media , only about 10% manage to create content regularly. If your practice is struggling to get results from advertising efforts, our guide to contentmarketing for law firms can help.
Or how to improve a client’s global website traffic with hreflangs that help search engines serve the correct language to users. Google Search Console Enhanced Analytics Best for quick website performance comparisons Google Search Console Enhanced Analytics supercharges your Google Search Console (GSC) experience.
As you’re going through the process of creating your website, it’s easy to get bogged down in all the details. While it’s tempting to focus your websitecontent simply on your products or services, consumers today want much more. Your website should flow smoothly and the tone should be consistent on every page a customer visits.
ContentMarketing Vs. SEO: Is There a Difference? You hear big promises of its ability to use content to help your business grow, but what is it really all about? You may also have heard of contentmarketing – a strategy where you build your brand authority by building valuable content.
Creating content for your website, blog, or social accounts might seem like a simple task. However, without proper planning and consistency, you're unlikely to achieve your content goals. Therefore, if you're a new or growing business, you might be wondering how to create a contentmarketing strategy.
We reviewed dozens of contentmarketing examples in different formats and from multiple channels. Take a look at what was launched, what worked, and what you can borrow from each example to create winning contentmarketing campaigns of your own. Or create link-worthy content. Build thought leadership.
Websites not only attract new customers but also give you the chance to sell to people directly, making website writing a powerful sales tool. We’ll discuss how website-content writing differs from other writing and share a list of practical, hands-on ways to improve your online copywriting.
Developing professional websitecontent allows us to demonstrate our expertise, build trust, and clearly communicate the legal services we offer. This targeted approach helps us stand out in a crowded market, making it easier for people to find and choose our law firm.
The 6 Best Website Builders for SEO in 2024 So, you’d like to build a new website. After all, when 92% of global traffic comes from Google, optimization is not just a good marketing tactic but an essential part of building a digital business. You want your website to do more than just look amazing.
Deliver valuable content experiences beyond your website, but don’t abandon your owned home. Here’s how to revamp your “rented” properties — while maintaining and improving your owned channels.
Unassigned traffic is what Google Analytics calls website visitors it cannot categorize into one of its default channel groups. Source” refers to the traffic’s origin, such as a website, platform, or search engine. Next, make sure your website is handling redirects properly.
Many websitecontent optimization factors get ignored, forgotten, or dismissed, keeping your site on “low power.” Try these fixes for frequent mistakes to supercharge your site for visitors and for search engines. Continue reading →
Contentmarketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of contentmarketing is revealing. Its heading into a trough.
Businesses need more content than ever, and they’re willing to pay good money for freelance writers who can deliver. In fact, the contentmarketing industry alone is worth billions, and it’s still expanding. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it.
You want to create content that leads to real results. In July 2024, we wrote an article about how to create a website. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. There, you can find content ideas for your business.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content