Brafton

FEBRUARY 1, 2023

Ah, the great white paper vs. eBook debate. Today, we’ll introduce you to both and see which is right for your content marketing strategy needs.

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Freelance Magic

NOVEMBER 15, 2024

Content marketing Another lucrative freelance writing niche is content marketing. Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience.

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Freelance Magic

DECEMBER 1, 2024

Businesses need more content than ever, and they’re willing to pay good money for freelance writers who can deliver. In fact, the content marketing industry alone is worth billions, and it’s still expanding. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it.

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ContentWriters

JANUARY 30, 2025

For example, Content Marketing Institute is the leading global content marketing education and training organization. Archival sources and databases: Publicly accessible databases, such as the United States Census and LexisNexis, are among the most reputable sources.

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Neil Patel

AUGUST 5, 2021

If you own a small business, content marketing is a tactic you should consider to grow your audience base and increase your brand’s name recognition. Content marketing refers to the creation and dissemination of online materials that grow traffic to your website. Why Should Your Small Business Do Content Marketing?

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ContentWriters

MARCH 13, 2024

Content marketing is one of the most effective strategies for reaching potential customers and positioning your brand as a thought leader in your industry. Two common long-form mediums are white papers and eBooks. However, a white paper, sometimes called a “technical white paper,” is more formal in tone.

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ContentWriters

APRIL 9, 2025

The next sections cover 4 Marketing-related goals associated with technical writing. Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Tone and voice are just as important as clarity.

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Elna Cain

FEBRUARY 27, 2024

So, when writing for SaaS, you’re creating certain types of content for companies that offer these online software services. So, if you want to market yourself as a SaaS content writer, once you pick an industry or SaaS company to pitch to, state the writing niche or service you provide.

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Content Marketing Institute

OCTOBER 23, 2017

You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Completing a competitive content analysis helps you stay one step ahead in your content marketing strategy and use your competitors’ efforts to your advantage.

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ContentWriters

JANUARY 24, 2024

White papers are focused business documents that convey a meaningful idea to their readers with authority. This article will break down everything you need to know about the business white paper — what it is, how to write a quality paper, and where to find examples of great white papers for you to take inspiration from.

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Content Marketing Institute

MAY 4, 2018

But what happens when there is alignment – in particular, between content marketing and sales? HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster. Highly aligned content marketing and sales teams do things differently than those with low alignment.

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Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

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Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

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Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This is a question that many entrepreneurs, business owners, and marketers often ponder. In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. Good news: IT CAN.

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ContentWriters

FEBRUARY 7, 2025

Here are some examples of where it’s commonly used in content marketing: White Papers. Similar to a blog post but often used for more informational purposes, white papers are the right place to show off your professional, formal writing skills. Case Studies.

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Writing Writing Style Communication Education 71

Content Marketing Institute

OCTOBER 16, 2020

This week, CMI is wrapping up Content Marketing World, but today we’re talking white papers, how content saved The New York Times, and a new stack as content production ramps up.

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Content Marketing Institute

NOVEMBER 12, 2018

Editor’s note: Pam Didner recently authored the book Effective Sales Enablement for marketers. In this article, she shares that perspective with three ways content marketers can provide value to the sales team. Marketers can enable sales leveraging different elements – one of those ways is through content.

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BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

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Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. White papers. ab80 Click To Tweet.

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BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

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Social Media Content Marketing Media Marketing 95

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Review Last Quarter’s Content Metrics.

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Content Marketing Institute

FEBRUARY 14, 2023

Does your business have a good handle on what you mean by an e-book, white paper, video, etc.? What about a common understanding of thought leadership, advertising, and sales content? If not, your content strategy likely won’t work. Continue reading →

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Content Marketing Institute

MARCH 26, 2019

Your sales team finds four legit leads from 500 white paper downloads. Before you create and evaluate your content, think about audience intent. Continue reading → The post Get to Your Audience’s Core: Know Their Content Intent appeared first on Content Marketing Institute. What happened?

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ContentWriters

NOVEMBER 8, 2023

What is technical writing, and how does it fit into your content marketing strategy? They write user guides, case studies, white papers, blogs , marketing materials, and other types of content. Technical Writing Examples Marketers often ask, “What is technical writing, exactly?”

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Contently

APRIL 18, 2023

Content marketing is one of the most powerful tools in a modern marketer’s arsenal. Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly

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Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Cover image by Joseph Kalinowski/Content Marketing Institute.

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Smart Blogger

MARCH 10, 2023

Examples include personal finance, digital marketing, and technology. You also have content type — the “how” you write about it, or the form your writing takes. Some examples are blog posts, case studies, and white papers (we’ll discuss many more in a moment). In my opinion: content type.

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Freelance Writing Finance Script 120

ContentWriters

SEPTEMBER 25, 2024

This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles. These professionals often turn to ghostwriting services to produce thought leadership pieces, blog posts, white papers, and other forms of content that require expertise and time — resources that are often in short supply.

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BKA Content

FEBRUARY 18, 2023

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. Why You Should Stop Writing Content Yourself Like I mentioned above, most content marketers find that they never have enough time.

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ContentWriters

DECEMBER 6, 2024

Content writing encompasses everything from blog and social media posts to white papers and email newsletters. According to the Content Marketing Institute’s Outlook for 2025 report , 87% of B2B marketers say content marketing helped build brand awareness in the last 12 months.

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ContentWriters

NOVEMBER 16, 2022

It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. There isn’t a “one size fits all” approach to content marketing.

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Content Marketing Institute

DECEMBER 5, 2018

HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. HANDPICKED RELATED CONTENT: 5 Lessons Content Marketing Can Learn from Journalism. White papers and lead magnets. Your content quality and quantity will almost certainly improve.

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Express Writers

FEBRUARY 20, 2024

However, budgeting to create all that content is another beast you might not be ready to tackle. Content marketing doesn’t have to be an overwhelming beast that will gobble your budget. You won’t need to graduate to the next level of content marketing until you defeat the one you’re at and receive the profits.

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Content Writing Search Engine Optimization Freelance 98

Content Marketing Institute

OCTOBER 31, 2018

From a content marketing perspective, how do you go from poor to average to extraordinary? How can you view content marketing as something that can differentiate your approach to demand generation and produce more demonstrable results for your marketing efforts? Here are five action items based on key findings.

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IT Education Persuasion Content Marketing 108

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). With that in mind, this blog will show you how inbound content marketing works. Let’s dive into what inbound content marketing is all about – and start growing your business today.

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Content Marketing Marketing Content Content Creation 88

Content Marketing Institute

NOVEMBER 17, 2017

Specially produced or curated content to air on screens. TIP: Don’t forget printed content. A custom magazine or relevant white paper is an excellent opportunity to connect with visitors (and they can take it with them). Share your newest research with a white paper, trend report, or even just a couple of stats.

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BKA Content

MAY 29, 2023

White Papers White papers showcase your thought leadership in a given area and establish you as the expert. How Long Should a White Paper Be? How long should a white paper be? The simple answer is that your white paper word count will likely be longer than most types of SEO content.

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SEO Content Keywords Writing Services 95