Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. This type of content further educates and nurtures that sale from a user.

Content Writer 239

Content Writer Writer Content Writing 239

ContentWriters

APRIL 9, 2025

Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-form content, like detailed guides or how-tos, performs better in searches. Tone and voice are just as important as clarity.

Writing 64

Writing Marketing Medical Education 64

Neil Patel

OCTOBER 18, 2021

Different content types include: social media webinars how-to guides blog posts infographics memes/GIFs videos (live stream videos, YouTube videos, TikTok, Instagram reels, etc.) podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers. White Papers.

Content 134

Content Content Creation Social Media Promotion 134

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Ongoing, quality content sets you up for future sales. Its function is to build trust.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Credible Content

SEPTEMBER 22, 2022

A typical buyer journey may involve anywhere between 6-12 (or more) stages, and for multiple stages, different types of content are needed, and conversion rate manifests in different ways. Downloading your white paper or case study. There may be a landing page that asks people to download a white paper or a case study.

Copywriter 130

Copywriter Copywriting Text Copy 130

ContentWriters

MARCH 6, 2024

An SEO content brief is a roadmap outlining content aimed explicitly at ranking well in search engine results. It is a helpful communication tool between your content strategist and the content writer. What Should a Content Brief Include?

SEO 98

SEO Writing Content Brand Awareness 98

BKA Content

MAY 31, 2023

Perhaps you simply don’t feel comfortable writing professional content for your insurance website. Despite these reservations, there are solutions to creating content that raises your google rankings and encourages insurance lead generation. This comes from understanding what brings insurance lead generation.

Insurance 98

Insurance Content Marketing Marketing Content 98