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I’ve been a contentwriter for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. This was my first and only niche as a writer, and I must love it since I’ve stuck with it for all these years. Because SaaS content writing is long-form, it’s also high-paying.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
Building Brand Awareness & Visibility Clear, engaging technical content can be published as blogs, white papers, or gated resources that introduce your brand to a broader audience. Long-formcontent, like detailed guides or how-tos, performs better in searches.
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Review Last Quarter’s Content Metrics. A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages. Check everything from traffic on your pages to direct social media engagement to click-throughs to your website.
Benjamin Sweeney, ClydeBank Media. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. The job role of a copywriter and contentwriter may appear the same at first glance: write words on behalf of a brand.
BUT before I spill the reviews, I want to give you the overarching pros and cons to AI copywriting tools & content generators. Well, not yet ) Elephant in the room: will this put those of us who work in marketing writing—copywriters, contentwriters, copyeditors, social media managers, ghostwriters—out of a job?
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Among all the social media platforms out there, LinkedIn stands out as the go-to platform for professional social networking. LinkedIn’s Ranking Factors Like a lot of social media platforms, LinkedIn hasn’t openly defined its ranking criteria. But with over 900 million people using it , how do you stand out?
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Not only did it make history in the content marketing books, but it was groundbreaking for marketing and consumer engagement in general. It’s also a great example of how a strong marketing contentwriter — or, in The Furrow’s case, quite likely a team of them — can help companies exceed their marketing expectations.
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Contentwriters are highly associated with long-formcontent and in this case, finding ways to avoid plagiarism , and grammar issues are very important. With the fact that copywriters highly deal with short-formcontent, they may feel like they can always rely on their skills.
The majority of them use the internet to search for businesses near them, and about half of all users are on at least one social media platform. Use the branding colors and fonts on social media as well to tie your pages together. Your blog should use high-quality images and engaging content. Join Social Media Platforms.
By simply including a Google Analytics tracking code on your site, you can find out who is visiting, where they live, their gender, age, and how they came to your site (organic search, social media link, etc.). It even includes the pictures you post on your social media profiles. television, radio, billboards).
You Build Credibility and Authority with Your Audience Yes, long-form blog posts, such as our Authority blogs, help build your authority (an important part of E-E-A-T), but ebooks can do it even faster and better. Instead, you have a download-ready ebook you can put on your website, link in social media, create a landing page for, etc.
You may already have specific areas of expertise, such as executive ghostwriting or long-formcontent for tech startups. You may be still finding your feet but have nature aptitude at things like SEO or content marketing. Build a Business Website You’re a contentwriter. Now, you need more writers.
Jasper is a tool that uses GPT-3 to generate content, including social media posts, ad copy, blog posts, emails, and more. (If The Starter plan gives you access to almost all of the same templates as you have in Boss Mode, and you can combine those templates yourself to create long-formcontent. Knowledge is power.
Most of these are likely lacking one thing in common a dedicated business contentwriter. Image from: WG Content Recent content marketing data illustrates a growing demand for professional writing expertise in various forms of business content. times more leads than those publishing fewer than four.
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I witnessed a social media comment thread where pastors had used ChatGPT to write sermons, and a fitness expert used it to write an entire week’s worth of low-carb, high-protein meal recipes for a client. 3 Key Downsides of AI for Long-FormContent. How ChatGPT describes pillar content is not fully accurate.
Social media AI tools Want to streamline your social media workflow? These social media marketing tools have AI features that can help you create social mediacontent faster and understand your audience better. Buffer: Create social media posts and ideas Buffer (hi! month per social media profile.
Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. The good stuff: Capture and organize all your social media ideas in the Create space Schedule finished posts in your social queue. Predis.ai: Competitor analysis for social media Source: Predis.ai
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