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Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and contentwriters solve a need for the reader. Here are some skills that differ when it comes to copywriting vs content writing.
Become an expert storyteller , too. It serves as a convincing lede in long-formcontent, such as blog posts, and engages your audience quickly in ads, email copy, and social media posts. switching the cadence of your text (making sure you don’t just write in short or long sentences. Write Content, Not Copy.
A Closer Look at ChatGPT Before getting into the specific reasons why ChatGPT will not replace your contentwriters, let's first take a deeper look at what it is, what it's designed to do, and what it isn't. OpenAI's ChatGPT is a text-based AI chatbot system, built on GPT-3 and trained on a wealth of written content.
Hiring a writer with specific knowledge ensures they can quickly grasp complex topics while maintaining accuracy. True Content Writing Skills A skilled contentwriter crafts engaging articles that keep readers hooked from start to finish. I.e., “Technical AI contentwriter.”
Long-form Blog Posts or Ultimate Guides These types of posts aren’t fluffy 500-word ones written off the top of your head, but instead, detailed, well-researched posts over 2,000 words in length. Long-formcontent writing has a conversational and accessible writing style.
Through the years, I’ve never found AI able to write and comprehend at the deep level that long-formcontent establishing thought leadership requires. 3 Key Downsides of AI for Long-FormContent. How ChatGPT describes pillar content is not fully accurate. By a long shot. It Writes Fluff.
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