Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand.

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Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. And not just for in-house research.

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Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

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Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

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Writer Content Freelance Editorial Team 111

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. This post covers highlights of Paul’s CMWorld talk, Machine-Assisted Narrative: How to Transform and Scale Your B2B Content With Artificial Intelligence. Check it out! Image source.

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Marketing Content Agency Content Marketing 111

Content Marketing Institute

APRIL 12, 2018

shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Create a content brand: Capital Ideas. Launching a content brand is one thing. Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing.

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Brand Content Editorial Team Editorial 111

Grammarly

JANUARY 31, 2024

The CX/Support team improved the time to resolution by 25% and increased the average number of cases closed by 10–15%. Grammarly Business is essential to helping Databricks content teams align on communication standards. It also enables frontline technical support teams to engage with professionalism, clarity, and empathy.

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Editorial Team Editorial Copy Editor Communication 98

Content Marketing Institute

MAY 23, 2018

But it’s not always easy to find the time to read all that great content. HANDPICKED RELATED CONTENT: 16 Apps and Tools to Keep You Productive and Sane. Sarah Mitchell, director of content strategy, Lush Digital Media.@Apple Use @evernote for to-do lists, content ideas, business plans, notes, etc. via @arniek.

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Marketing Editorial Team Editorial Text 111

Content Marketing Institute

MARCH 1, 2018

Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Even if we wanted to use in-your-face dropdowns begging for an address, we had no special content to offer. Resolved to do better, in 2016 we began creating premium content monthly.

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Brand IT Editorial Team Social Media 111

Constant Content

NOVEMBER 1, 2022

Writer Phoenix Griffin has been with Constant Content for over 8 years and is known for her upbeat attitude, flexibility, and responsiveness. Clients and Constant Content staff alike love working with her, and we’re so pleased to share her thoughts for this month’s Writer Success Story.

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Content Writer Creativity Writer Freelance 98

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

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Content Creator Audience Content Script 111

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. As Victor says, “If an editorial team is really good , don’t mess with them.”.

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Management Electronics Media Architecture 99

Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Shares Are Not Enough: How to Amplify Your Content and Build Links.

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SEO Social Media Content Landing Page 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. I left and started what was to become the Content Marketing Institute.

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Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Video brings more search traffic.

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Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. HANDPICKED RELATED CONTENT: How to Deliver Quantifiable Content Marketing Success With a Small Team. marciarjohnston. Click To Tweet.

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Pharmaceutical Landing Page Marketing Editorial Team 108

Constant Content

JULY 7, 2022

We’ve chosen two of the top freelancing platforms to compare, Upwork vs. Constant Content. Upwork vs. Constant Content: Both platforms take a percentage of anything you make. Constant Content. Constant Content is known for supplying high-quality, prewritten and custom articles. What You Work On. How You Earn Money.

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Freelance Writer Editorial Team Recruitment 52

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.

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Editorial Editorial Team Collaboration Content Creation 52

Moz

DECEMBER 13, 2020

Define your linking leads prior to creating content. What usually happens: The content team creates what they think is a great content asset. What usually happens: The content team creates what they think is a great content asset. Both teams are working in isolation.

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Lead Generation Content Creation Social Media Editorial 60

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills.

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Freelance Writing Portfolio Proofreader 126

ProBlogger

APRIL 27, 2016

Do you consider all specifics of your content and audience when it comes to promotion? The thing is, entertaining content and useful content are far from the same. When your niche is popular and loved by millions, you have no problems with content creation and distribution. compelling content to promote.

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Editorial Team Promotion Freelance Blogger 35

Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. Click To Tweet.

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Editorial Editorial Team Content Social Media 111

Content Marketing Institute

NOVEMBER 27, 2017

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. But the disadvantage is the time it consumes to create that refreshingly unique content. The idea is to create one piece of long-form content for your blog – the hub content.

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Editorial Team Post Content Creation Long Form Content 110

Content Marketing Institute

JUNE 26, 2018

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A Spark content ideas. Content from third-party review sites adds a level of credibility.

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Editorial Team Content Landing Page Editorial 111

Content Marketing Institute

MARCH 13, 2018

He shared some of his favorites – and his reasons for liking them – at Content Marketing World in his talk How to Build and Maintain an Audience with a Remarkable Email Newsletter. The editorial team throws in content that delights them. The left button icons relate to the content of the preceding story.

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Editorial Team Editorial Storytelling Text 111

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Robert_Rose Click To Tweet.

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Content Marketing Marketing Content Editorial 75

ContentWriters

MARCH 14, 2025

Choosing the right content writing service can make or break your digital marketing strategy in 2025. As search engines increasingly value content quality and user intent, the difference between mediocre and exceptional content has never been more significant. What Is a Content Writing Agency?

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Writing Services Writing Content Content Creation 59

Backlinko

MARCH 26, 2025

And for mediocre content, AI is the perfect solution. But creating exceptional content is HARD. AI has made me realize how much I can improve my content. I asked our content team about how they use AI in their writing and editing. So, I Googled reddit using ai to write good content and found dozens of threads.

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Writing Content Editorial Team Concept 78