Content Marketing Institute

DECEMBER 11, 2017

I learned content distribution, syndication, and SEO very much by accident. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense.

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Buffer

JULY 31, 2023

creating content’s easier than ever. There are also more conflicting views about the topic of AI-generated content and where to place limits. ” Anyone creating content must consider where and how AI will influence their processes. How will you assure your audience that your content and ideas are original?

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Content Marketing Institute

JANUARY 3, 2019

If your role involves commissioning and approving content, you probably know that same sinking feeling: You’re 10 seconds into reviewing a piece and it’s already obvious the creator hasn’t understood a damn thing you told them. In truth, even your best writer, designer, or audiovisual content creator is capable of turning in a bad job.

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Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success.

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ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.

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Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. Since December, the Content Strategy Newsletter merged with the weekly newsletter, bringing Robert’s thoughts to even more subscribers.). Yes, we marketers wear many hats.

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Content Marketing Institute

DECEMBER 29, 2017

Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. This year we steal from the Content Marketer of the Year finalists. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. Stolen from: Paul Horstmeier, Health Catalyst.

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Neil Patel

SEPTEMBER 10, 2020

Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g., Email engagement (e.g.,

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Content Marketing Institute

FEBRUARY 27, 2018

Where does that leave the millions and millions of other “content opportunities”? Innovative marketers are embracing a solution – the slow content marketing movement. If you’re working in a B2B business where your aim is to drive leads, you don’t need to make more content – instead you need to make more effective content.”.

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Content Marketing Institute

NOVEMBER 17, 2017

Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience.

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Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. This list of practical tools can help you give your existing content a new life.

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Content Marketing Institute

APRIL 17, 2018

If your logo didn’t appear with your content, could your audience identify the content as coming from your brand? Would someone viewing your content on different channels know it all came from the same brand? HANDPICKED RELATED CONTENT: Style Guide: How to Write One for Your Brand. Now, cast a critical eye on the content.

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Content Marketing Institute

MARCH 8, 2018

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words. What content is too dense or confusing? Content teams work hard to create compelling content, but they have a natural blind spot.

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Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

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ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy? What is an Editorial Policy?

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Contently

JANUARY 3, 2023

Generative AI allows machines to create content, including graphics and videos. It is creating new content at a rapid pace, not just consuming and processing existing content. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? Why does AI ethics matter?

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Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

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Content Marketing Institute

SEPTEMBER 6, 2018

“What’s next for content marketing?” The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

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Content Marketing Editorial Healthcare Entertainment 99

ContentWriters

MARCH 15, 2023

Creating a content style guide can be daunting, especially when starting from scratch. A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. What Is a Content Style Guide? But it doesn’t have to be overwhelming.

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Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. These writers make content marketing run. Lots of content goes unread, and not for a lack of bullhorn-blowing. Eighty-one percent of a group of professionals say poorly written content wastes their time and, in the 25.5

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Content Marketing Institute

JANUARY 16, 2019

Examples from 2018 Content Marketer of the Year finalists were so inspiring they stayed with me. When NASCAR’s content studio sold an eight-part docuseries to Facebook for Facebook Watch, the social media giant’s new video-on-demand platform was in its infancy. But I made myself do it. Stolen from: Evan Parker, NASCAR. Click To Tweet.

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Content Marketing Institute

DECEMBER 25, 2018

Don’t panic about keeping up with progressive content trends like these. Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals.

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Content Marketing Institute

SEPTEMBER 17, 2018

We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. To boost the odds of that happening, I have to ensure that my content gets in front of as many people as possible, and to do that I have to promote it. SujanPatel Click To Tweet.

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ContentWriters

AUGUST 23, 2023

Content helps your business establish authority and trust, demonstrate expertise, and boost your website’s search ranking. The challenge for many organizations is creating consistent, quality content while working with a team of content creators. From which point of view is your content written?

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Content Marketing Institute

OCTOBER 23, 2017

What’s the first step to creating unique, differentiated content? Analyze the content created in your market. You need to know what your neighbors, friends, and competitors are publishing to ensure that you’re creating the most engaging, differentiated content. Evaluate content quantity and quality. Click To Tweet.

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The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter? Why is that?

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Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

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Content Marketing Institute

OCTOBER 31, 2017

Want to know a few scary truths ignored by too many content creators? And if you think the same person can write, edit, and proof their own work, you should be afraid, very afraid of publishing that content. In contrast, proofreaders review the content after it has gone through the editing process. Click To Tweet.

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Content Marketing Institute

JANUARY 18, 2018

Today’s savvy content marketers are at least eyeing if not yet adopting the business model established by media organizations. In this model, content has one main job : to build a loyal audience of subscribers. How do we evolve from seeing content as sales collateral to acting like publishers? It insources the content.

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Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. HANDPICKED RELATED CONTENT: 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment. Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Video brings more search traffic.

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Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. HANDPICKED RELATED CONTENT: Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video. And, on Facebook, you have no control over advertising running next to your content. Is livestream a component of your content marketing?

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ContentWriters

SEPTEMBER 25, 2024

Producing high-quality content consistently is crucial for maintaining a competitive edge. A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name. However, many companies struggle to keep up with the demand.

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The Hoth

FEBRUARY 6, 2024

In the 25+ years since Bill Gates told us that “content is king,” content marketing has come a long way. You could increase the volume of your content, but if you don’t have a strategy for timing and targeting it, you’re not likely to get results. Content planning helps you get the best content marketing ROI.

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Neil Patel

FEBRUARY 3, 2021

Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option. If you have a WordPress website, this may be the most obvious and seamless option, especially if you’re already comfortable with the content manager. You own the content.

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Neil Patel

OCTOBER 8, 2020

Similarly, if you’re targeting employed adults, you’ll want to post content during normal break times, after work hours, and or weekends. How will they interact with my content? Web Content writer: works on blog posts, guest posts, social media copy, and landing pages. What are their interests?

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The Hoth

MARCH 28, 2023

If so, you’ll need an airtight content marketing strategy to attract new prospects and rise to the top of the SERPs (search engine results pages). Content creation is so effective that 82% of marketers actively invest in content marketing. After all, for a content strategy to find success, consistency is key.

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The Hoth

JANUARY 23, 2023

In addition to ranking content based on relevancy, they also wanted to rank pages based on how many other websites linked to them. The idea was that the most high-quality , sought-after content on the internet would have a large number of links pointing to it due to its helpful, accurate information.

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