Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. Since December, the Content Strategy Newsletter merged with the weekly newsletter, bringing Robert’s thoughts to even more subscribers.). Yes, we marketers wear many hats.

Content Marketing 110

Content Marketing Marketing Content Editorial 110

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

IT 141

IT Content Social Media Brand Awareness 141

Intergrowth

SEPTEMBER 12, 2022

Think you’re producing good content? Good content won’t cut it if you want to crush the competition, increase traffic to your website and social media accounts, and build your online presence. You need great content and a focused plan. You’re about to learn how to: Create a great content plan. We’ve got you covered.

Editorial 52

Editorial Content Content Creation Construction 52

Content Marketing Institute

NOVEMBER 1, 2018

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. We are, too.

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Neil Patel

JULY 1, 2021

If you create content, you need a content calendar. What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar ? Do you even need a paid content calendar? What Is a Paid Content Calendar? 5 Reasons to Use a Content Calendar for Paid Ad Campaigns.

Content 135

Content Content Management System Ads Social Media 135

Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like. Robert’s take?

Content Marketing 105

Content Marketing Marketing Editorial Content 105

Content Marketing Institute

MARCH 8, 2018

Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words. What content is too dense or confusing? Content teams work hard to create compelling content, but they have a natural blind spot.

Government 111

Government Content Editorial Prose 111

Contently

AUGUST 27, 2024

You can repurpose existing HR content—brand videos, welcome packets, training quizzes, FAQs—to get freelancers thinking the way you do. If you have a content management platform like Contently, make sure they know how to use it. Format doesn’t matter as much as content.

Freelance 52

Freelance Portfolio Editorial Communication 52

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand.

Content 223

Content Editorial Editorial Team Content Marketing 223

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Your content represents your online identity to the social world.

Editorial 52

Editorial IT Brand Awareness Content 52

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). Gated content can be analyzed using Docalytics. Make content plans that align with campaign goals.

Management 115

Management Freelance Content Management System Content 115

Content Marketing Institute

MAY 3, 2018

When Cathy McKnight asks hundreds of tech-savvy marketers this question at the Intelligent Content Conference, many heads nod. We’re expected to be content superstars ,” Cathy explains. Do I understand what’s available in the content part of our martech stack? “Ever want to throw your computer across the room?”.

Content 107

Content Content Management System Editorial Content Marketing 107

Jane Friedman

JULY 17, 2024

While it may be unethical for someone to use AI to generate 5,000 spammy reviews, in other cases people prefer AI content, like when it’s used to improve summaries of scientific articles. Britton, editorial director at Johns Hopkins University Press, discussed these two types. Which brings us to the next important point.

Publishing 142

Publishing Publisher Publishing IT 142

Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. And content marketing is neither of those things. In short, businesses that are successful content marketers are integrating a combination of changes to install the function of content as a business model. Robert_Rose Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams. Want More Productivity?

Content Marketing 107

Content Marketing Marketing Content Collaboration 107

ProBlogger

SEPTEMBER 23, 2010

I’m really excited today to announce that I’ve just hired Georgina Laidlaw to help with content development and strategy here at ProBlogger. Her official title is Content Manager. I also have Simon Pollock (my brother-in-law) managing the community at dPS. Why a hire a Content Manager?

Content Management 39

Content Management Management Content Editorial 39

Freelance Magic

JANUARY 30, 2024

Once your search results populate, delve into profiles to identify decision-makers or individuals with content-related responsibilities. If you’ve searched for a content lead at a productivity app company, chances are LinkedIn will serve you more people who match that profile in the recently viewed section.

Freelance 130

Freelance Writer Portfolio Editorial 130

Content Marketing Institute

OCTOBER 29, 2018

Author’s note: As has been pointed out to me in the comments on the blog and on social media, Henry Ford was a noted bigot who spread much of his bigotry through content. So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Robert_Rose Click To Tweet.

Content Marketing 75

Content Marketing Marketing Content Editorial 75

Neil Patel

FEBRUARY 3, 2021

Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option. If you have a WordPress website, this may be the most obvious and seamless option, especially if you’re already comfortable with the content manager. You own the content.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Smart Blogger

JULY 14, 2023

Looking for content writing services to boost your online presence? Here, we’ve gathered the top content writing services that are making waves in the digital sphere. Whether you need SEO-friendly blogs, compelling product descriptions, or engaging social media content, these services have got you covered.

Writing Services 68

Writing Services Content Management System Writing Content Creation 68

ProBlogger

AUGUST 11, 2014

You have to ensure that the content created suits its targeted audience and is appealing and informative enough to hold the peoples attention. But the same content cannot be presented on different channels in the same format – t has to be moulded and revised to best fit into a situation, so it can deliver the goods.

Content Marketing 51

Content Marketing Editorial Marketing Collaboration 51

Publishing Trends

NOVEMBER 2, 2022

She was previously VP, Content Management at Macmillan Learning. Bold Type Books eliminated the role of Editorial Director Hillary Brenhouse due to “changes in the partnership between the Type Media Center and Hachette.” Christina Solazzo becomes Associate Director for Managing Editorial.

Art Director 75

Art Director Portfolio Editorial Agency 75

Neal Schaffer

APRIL 15, 2024

You already know that WordPress is the biggest, most popular content management system in the world. You should also know that there are many tools that exist specifically to increase its basic functionality that we call plugins.

Content Management System 123

Content Management System Content Management Management Social Media 123

Article Writing

SEPTEMBER 21, 2023

Guest post campaigns are an incredibly powerful PR and content marketing tactic. This guide will dig deep into guest posts and explain precisely what you need to know to secure them and share content across the internet in a reliable and repeatable process. There are many reasons to start guest posting. I do not work for them.

Post 104

Post Editorial Portfolio Social Media 104

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior associate, content management, at Harper Collins.

Agency 75

Agency Editorial Editorial Team Copy Editor 75

Make a Living Writing

APRIL 15, 2024

Companies across various industries rely on skilled writers to create engaging content for their websites, blogs, social media, and marketing materials. As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy. APA, MLA), and consider obtaining certifications (e.g.,

Freelance 71

Freelance Proofreader Portfolio Persuasion 71

ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year. What is content scalability?

Content 52

Content Content Creation Search Engine Optimization Content Marketing 52

Bramework

FEBRUARY 2, 2024

We all know that writing quality content takes time. Content doesn’t have to be complicated, but it does have to be quality. With a good content strategy and the right tools, you can write faster and smarter. Here, I will outline how to create content and how much time is spent on each activity.

Blog Post 98

Blog Post Writing Post Blogging 98

ProBlogger

JULY 30, 2010

Content strategy might seem like the domain of giant content sites and big-brand online publishers. But if you run a blog, you’re a content publisher. And a solid content strategy can help you to more clearly define your goals, and identify how you’ll achieve them. What is Content Strategy?

Content 44

Content Blogging Blog Search Engine Optimization 44

Smart Blogger

NOVEMBER 15, 2022

Further Reading: How to Create a Writing Portfolio That’ll Wow Potential Clients walks you through everything you need to craft an online portfolio of your work, from portfolio sites like Contently to using your own blog. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Smart Blogger

NOVEMBER 1, 2022

Creative writing is a broad term that covers a range of writing types and jobs, including: Blogging Content marketing Copywriting Freelance writing online Self-publishing Ghostwriting Video game writing Screenwriting Greeting card writing Editing And more. Once approved, IWriter will assign you to content requests. Constant Content.

Creativity 90

Creativity Script Writing Freelance 90

ProBlogger

NOVEMBER 24, 2012

.” If you’re in a business that’s paying an agency to create content on your behalf and place it on niche- and audience-appropriate sites around the web, you might be surprised to learn how far short your chosen agency is falling. Just this week, I turned down content submitted by a global digital marketing agency.

Content Marketing 42

Content Marketing Agency Marketing Content 42

ProBlogger

SEPTEMBER 25, 2012

Running a multi-author blog can become a hassle, especially if you do not have a dedicated content manager for your site.Having run several multi-author blogs myself, I understand the issues you face and decisions you have to make. A good editorial workflow can make things a lot easier. Improving your workflow.

Editorial 42

Editorial Blogging Blog Communication 42

Content Hacker

FEBRUARY 19, 2024

Table Of Contents: Starting Your Blogging Journey What Should You Write About? A memorable name captures the essence of your content while being easy to remember. A few tips on how to choose a title for your blog: Reflect the content: A good blog title should accurately reflect the content and theme of your blog.

Writing 52

Writing Editorial Blogging Blog 52

Quick Sprout

AUGUST 8, 2022

It’s a highly customizable content management system (CMS) for bloggers who want to build out a site for their business. All this protection lets you focus exclusively on creating great blog content. Wix’s blog manager is indeed simple and intuitive, with analytics and SEO built right in. The reason? Blogging with Wix.

Blogging 145

Blogging Blog Blogger Publishing 145

CoSchedule

FEBRUARY 28, 2023

Marketing project management software. table of contents] Marketing Project Management Software Fundamentals What Is Marketing Project Management? Marketing Project Management Marketing project management is the initiation, planning, execution, monitoring and control, and closure of all marketing efforts.

Projects 62

Projects Management Marketing Collaboration 62

ProBlogger

JULY 30, 2014

As Google’s algorithms get ever more efficient at filtering out good content from bad, more and more companies are turning to content marketing and guest posting to increase their Google page rank and appear higher up searches. In the world of content marketing, creating high quality posts is just part of the story.

SEO 53

SEO Editorial Team Content Management System Editorial 53