Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Ahrefs

MARCH 7, 2024

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s … Read more ›

Content Marketing 136

Content Marketing Content Marketing Sales 136

Content Marketing Institute

OCTOBER 3, 2024

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.

Content Marketing 127

Content Marketing Marketing Content 127

Content Marketing Institute

JANUARY 8, 2025

Has the ubiquity of content creator in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed. Does your title accurately describe your role?

Content Marketing 113

Content Marketing Content Creator Marketing Content 113

Ahrefs

MARCH 26, 2024

When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank for everything. They … Read more ›

Content Marketing 138

Content Marketing Marketing Content Brand 138

Content Marketing Institute

JULY 30, 2024

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

Content Marketing 116

Content Marketing Marketing Content Creation Content 116

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

Content Marketing 110

Content Marketing Marketing Government Content 110

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. With Google’s E-E-A-T guidelines, it’s not enough to publish high volumes of thin, unsubstantiated content for SEO. How do businesses manage research and content creation at scale while improving SEO?

Content Marketing 104

Content Marketing Marketing Content Creation Content 104

Ahrefs

DECEMBER 27, 2024

Ive been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy when it comes to content marketing, I still sometimes find … Read more ›

Content Marketing 107

Content Marketing Marketing Content SEO 107

Write Freelance

JUNE 13, 2023

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. There was a time when all writers needed was a pen and paper to write their thoughts. Sounds a lot, doesn’t it?

Writing 245

Writing Content Freelance Keywords 245

Contently

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Integrating Google Analytics into your content management system is as simple as dropping in a few lines of javascript into the portion of the HTML.

Content Marketing 86

Content Marketing SEO Content Management System Marketing 86

Ahrefs

MARCH 18, 2024

If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. A funnel in marketing is a multi-stage process that guides potential customers from … Read more › And there are very good reasons for it.

Content Marketing 134

Content Marketing Marketing Content IT 134

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. It’s a win for the brand, too.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Copywriter Collective

FEBRUARY 20, 2025

Content marketing is entering a dangerous new phase. And the marketing manager is not sure if they should even continue. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. Its heading into a trough.

Content Marketing 89

Content Marketing Marketing Storytelling Content 89

Content Marketing Institute

AUGUST 1, 2024

The 2025 budget is bigger, and you can add a new role on your content and marketing team. Great news! Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.

Content Marketing 125

Content Marketing Marketing Content 125

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy. Staying “with it” is important.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand.

Brand 98

Brand Content Marketing IT Marketing 98

Content Marketing Institute

JULY 18, 2024

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

Content Marketing 135

Content Marketing Content Marketing 135

Content Marketing Institute

SEPTEMBER 25, 2024

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.

Content Marketing 115

Content Marketing Website Marketing Content 115

Content Marketing Institute

OCTOBER 9, 2024

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

Content Marketing 109

Content Marketing Marketing Content 109

Kayleigh Moore

MAY 8, 2023

Think about the content you seek out in your free time. For years, companies and content marketers have been approaching content creation from topic-first angle. Of course this type of content creation still has its place. The newsletters you read. The podcasts you listen to. The YouTube channels you subscribe to.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Ahrefs

MAY 1, 2024

Judged by content marketing best practice, these articles are bad. HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. … Read more ›

Content 140

Content Content Marketing Sales Marketing 140

Content Marketing Institute

AUGUST 15, 2024

How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.

Audience 137

Audience Content Content Marketing Marketing 137

Ahrefs

MARCH 7, 2024

Just the names themselves will give you a good idea of what’s important in content marketing. To organize things a bit, we’ve organized the metrics into eight categories. Let’s get to it. This type of metric measures the efficiency of … Read more ›

Marketing 140

Marketing Content Content Marketing IT 140

Content Marketing Institute

SEPTEMBER 12, 2024

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.

Content 135

Content Engagement Content Marketing Marketing 135

Ahrefs

SEPTEMBER 17, 2024

After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators, … Read more ›

Marketing 134

Marketing Content Content Marketing Blog 134

Blogging Wizard

APRIL 24, 2024

Blogging is one of the most effective forms of content marketing. Are you in need of a few blog niche ideas for your next online business venture? It allows you.

Blog 287

Blog Blogging Content Marketing Marketing 287

Content Marketing Institute

AUGUST 14, 2024

Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative. Sequels, prequels, and reboots abound. Storytelling around recognizable themes has built-in resonance.

Storytelling 123

Storytelling Content Content Marketing Marketing 123

Jane Friedman

JANUARY 12, 2024

One way to attract and cultivate a loyal audience is by sharing compelling content. Content marketing should ideally begin before the launch of your book and continue for as long as you want to grow your author business. This is how influencers are born—by marketing content that serves their audiences.

Content 140

Content Storytelling Consulting Promotion 140

Content Marketing Institute

MARCH 5, 2025

Boot Barn turned a simple fashion show into a multimedia event and content strategy. Learn what every B2B and B2C marketer doing events should do to get the most from all that investment.

Content Marketing 71

Content Marketing IT Marketing Content 71

Caroline Gibson

APRIL 7, 2024

Do you need a content marketing strategy so that you can plan ahead with blogs on your site (Google loves to see fresh content added) and with posts on socials? I sometimes receive web content enquiries because the client has a web design in place and wants the site to go live within the next two weeks.

Website 147

Website Freelance Copywriting Content Copywriter 147

Content Marketing Institute

JULY 31, 2024

Remove boring from your B2B content marketing, and the results could be as impressive as what refrigeration manufacturer and seller Heatcraft experienced.

Manufacturing 126

Manufacturing IT Content Content Marketing 126

Content Marketing Institute

OCTOBER 16, 2024

Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.

Content 118

Content Content Marketing Marketing IT 118

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. How are you any different?

Social Media 106

Social Media Content Retail Content Creator 106

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Engagement 93

Engagement Marketing Content Social Media 93

Content Marketing Institute

OCTOBER 31, 2024

Sparks flew at Content Marketing World 2024. Will they help you slow down long enough to bring joy, courage, enchantment, and connection back to your work? There’s only one way to find out. Try these ideas in your work.

Marketing 122

Marketing Content Content Marketing 122