Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Shorthand Content Marketing

NOVEMBER 29, 2024

These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. HVAC content marketing is the bridge between prospects and customers.

Content Marketing 52

Content Marketing Marketing Agency Content 52

Contently

AUGUST 28, 2024

On the one hand, there’s buzz about B2B and B2C content marketing trends and AI that implies there will be explosive growth in tech adoption. On the other, marketing budgets are down as a share of revenue , as is the share of the budget dedicated to tech. Generative AI really is affecting content marketing trends!

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

Ahrefs

MARCH 25, 2024

In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features … Read more ›

Content Marketing 141

Content Marketing Marketing Content 141

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. In other words, content that incorporates common features found in games, like puzzles, points, leaderboards, and badges. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it.

Engagement 96

Engagement Marketing Content Social Media 96

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. Just as an algorithm curates a feed for every user — putting content they’d like front and center — you separate the wheat from the chaff and collate info your followers would want in an organized way. How are you any different?

Social Media 106

Social Media Content Retail Content Creator 106

Ahrefs

JULY 22, 2024

In fact, you should combine them for greater effectiveness in your marketing. Content marketing and SEO are like peanut butter and jelly—they work well together Content marketing is the process of creating and distributing content to … Read more › Two main reasons: 1.

Content Marketing 137

Content Marketing SEO Marketing Content 137

Content Marketing Institute

JUNE 5, 2024

Interactive content comes in so many forms, but not enough marketers take advantage of it. Host a poll. Create a game. Discover the possibilities, tools, and big results.

Engagement 126

Engagement Content Marketing Content Marketing 126

Content Marketing Institute

JANUARY 8, 2025

Has the ubiquity of content creator in the creator economy made things problematic? Explore the identity crisis for content marketers, for job seekers, employers, and the employed. Does your title accurately describe your role?

Content Marketing 120

Content Marketing Content Creator Marketing Content 120

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The most important lesson from user-generated content One word: authenticity. But, you don’t need to share user-generated content on social media alone. Here’s how.

Brand 102

Brand Content Retail Utilities 102

Content Marketing Institute

OCTOBER 3, 2024

Do you avoid some content marketing tasks? Do you say you don’t have the time when you really do? Avoidance is often the response when you fear the unfamiliar or unknown. But it’s time to get uncomfortable and do these five things.

Content Marketing 132

Content Marketing Marketing Content 132

Express Writers

NOVEMBER 26, 2024

Embracing AI is inevitable, but this article provides expert-backed insight on why you should update your e-commerce content marketing strategy with human-optimized listings. The Importance of Keeping E-Commerce Listings Updated E-commerce content demands shift with algorithm changes, trends, and customer expectations.

Content Marketing 52

Content Marketing Marketing Content Content Creation 52

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Content 92

Content Blog Blogging Keywords 92

Verblio

APRIL 14, 2025

It can feel impossible to find the balance between the ongoing demands of content marketing, ambitious company growth goals, and limited resources and team capacities. But were as aware as anyone that things are tight, the economy is uncertain, and content marketing is in a state of flux. Sorry to be Debbie Downer.

Content Marketing 52

Content Marketing Search Engine Optimization Marketing Content 52

Content Marketing Institute

FEBRUARY 24, 2025

Marketing and content marketing are entirely intertwined. So dont waste time trying to get buy-in give yourself permission to do great marketing. Learn what other content marketing laws you should change to dominate the next five years.

Content Marketing 110

Content Marketing Marketing Content 110

Blogtrepreneur

FEBRUARY 22, 2025

Content marketing is very important for UK businesses looking to build a strong online presence in a local market. When executed well, content marketing does more than just attract attention. Without a strategy, content often lacks focus, making it hard to meet your goals.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. At Backlinko, we’ve seen how strong content briefs drive results. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief?

Content 92

Content Keywords Collaboration Writer 92

Content Marketing Institute

AUGUST 1, 2024

The 2025 budget is bigger, and you can add a new role on your content and marketing team. Great news! Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.

Content Marketing 131

Content Marketing Marketing Content 131

Ahrefs

DECEMBER 27, 2024

Ive been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of savvy when it comes to content marketing, I still sometimes find … Read more ›

Content Marketing 102

Content Marketing Marketing Content SEO 102

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. Top 5 LinkedIn Marketing Examples From U.S.

Brand 101

Brand IT Marketing Healthcare 101

Content Marketing Institute

JULY 18, 2024

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

Content Marketing 139

Content Marketing Content Marketing 139

Content Marketing Institute

SEPTEMBER 25, 2024

B2C Content Marketer of the Year Jim Bentubo led a team to tell a new corporate blog story at Ally Financial — Conversationally. The data-driven content hub drew 4 million page views in one year and delivers big to the bottom line.

Content Marketing 120

Content Marketing Website Marketing Content 120

Contently

AUGUST 23, 2024

Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals.

Content 72

Content Content Creation Medical Brand Awareness 72

Buffer

AUGUST 27, 2024

Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually.

Social Media 81

Social Media Content Creation Content Promotion 81

Content Marketing Institute

JUNE 6, 2024

Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.

Transportation 135

Transportation Social Media Content Media 135

BKA Content

JANUARY 14, 2025

How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. Good newsyou can. Thats a missed opportunity.

SEO 104

SEO Content Creator Consulting Content Marketing 104

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map. First, What is Content Mapping?

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

iWebContent

NOVEMBER 26, 2024

Engaging website content is the backbone of any successful online presence. Businesses want their content to rank well in search engine results while captivating their audience and driving conversions. That’s where SEO-optimized content writing plays a critical role.

Engagement 59

Engagement Website SEO Content 59

Content Marketing Institute

APRIL 1, 2025

Marketers praised American Express's OPEN Forum. Here's what's good (and not so good) about its content, design, and strategy. But how does the latest iteration measure up?

Content Marketing 96

Content Marketing Marketing Content IT 96

Buffer

DECEMBER 9, 2024

I'm a verbal processor, and knowing that about myself has completely changed how I approach content creation and setting up my workflows to support how I do my best work. Tools for content creation Finally, the last stage is turning that text into potential social posts. Apple Notes already does this, so that has been my default.

Social Media 75

Social Media Media Content Content Creation 75

Freelance Magic

NOVEMBER 15, 2024

Content marketing Another lucrative freelance writing niche is content marketing. Brands and businesses are always on the lookout for talented writers who can create blog posts, long-form articles, white papers, ebooks, and other valuable content to attract and engage their target audience.

Freelance 130

Freelance Portfolio Writing Persuasion 130

ContentWriters

FEBRUARY 28, 2025

As a marketing executive or content strategist, you know content is a vital business asset that generates leads and establishes a market position. Content idea generators can help you develop strategic topic clusters and ensure your content strategy stays ahead of the curve while delivering measurable ROI.

Content 59

Content Content Creation Blog Blogging 59

ContentWriters

OCTOBER 31, 2024

SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. This move highlights the growing focus on user experience and the importance of intent, content quality, and delivering fast, accurate answers. How businesses optimize for SEO is changing. The solution?

SEO 59

SEO Content Engineering Brand Awareness 59

Kayleigh Moore

MAY 8, 2023

Think about the content you seek out in your free time. For years, companies and content marketers have been approaching content creation from topic-first angle. Of course this type of content creation still has its place. The newsletters you read. The podcasts you listen to. The YouTube channels you subscribe to.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

ContentWriters

JANUARY 23, 2025

These long-term investments can rewire entire operations, including its existing content marketing strategy, to improve workflows and achieve new annual goals. It also involves transforming content marketing strategies, including investing in digital-first content and shifting toward more interactive formats.

Content 59

Content Content Creation Agency Social Media 59

Ahrefs

MAY 1, 2024

Judged by content marketing best practice, these articles are bad. HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. … Read more ›

Content 137

Content Content Marketing Sales Marketing 137