Nick Ursborne

OCTOBER 11, 2024

OK, so maybe I’m a little beyond being a “slightly” older copywriter. First, obviously, is the 45 years of copywriting experience I bring to the table. Second… I have decades of life experience… During my first year as a copywriter, at the ripe old age of 22, I remember writing a direct mail package for a financial company.

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Nick Ursborne

NOVEMBER 18, 2024

For digital copywriters and content writers I can offer more concrete advice and help in the form of my course, Futureproof Copywriting. The Futureproof Copywriting course gives you all the training you need to thrive in the fast-changing world of Artificial Intelligence.

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Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. However, in all cases, this leaves us with the question of what gets included, what is focused copywriting, and what copy doesnt make it. Not everyone will have as extensive a vocabulary as you.

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Nick Ursborne

JULY 15, 2024

I still hear people saying things like, “AI can never write as well as a human copywriter.” This is what master copywriter Bob Bly does. The post 5 Valuable AI Use Cases for Freelance Copywriters. first appeared on Writing for the web - online copywriting and content writing. And enjoy the ride.

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Freelance Copywriting Copywriter Copywriting Freelance 210

Nick Ursborne

SEPTEMBER 10, 2023

As a result, when we infuse our copy and content with empathy, we immediately separate our writing from anything that can be done by AI. It’s about dramatically improving the performance of your copy and content. Ask any experienced copywriter and she’ll tell you that emotion is the principal driver of sales copy.

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Copywriter Copywriting Sales Copy Copy 223

Nick Ursborne

FEBRUARY 5, 2024

And yes, some of those advances will impact our work as freelance copywriters. By providing AI Content Creation Services, you can help your clients in a number of ways. AI Workflow Consulting This is a step up from being an AI content creator. Are they set up to create content at this kind of volume? You need a plan.

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Nick Ursborne

SEPTEMBER 18, 2023

Right now there are plenty of conflicting views when it comes to the future impact of AI on the careers of writers and copywriters. At the other extreme, some copywriters are worried their jobs will be completely obliterated by AI within the next few years. Copywriters have been doing this for decades.

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Nick Ursborne

FEBRUARY 3, 2023

Think about some of the biggest names in copywriting. A good copywriter apparently. The same can happen with your copywriting career. As an example of what not to do, in my early years as a copywriter I focused on pharmaceutical copywriting. Because, as a freelancer, your brand is YOU. It makes a big difference.

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Freelance Copywriting Copywriter Copywriting Freelance 224

Enchanting Marketing

NOVEMBER 26, 2024

Telling stories to help sell is not new Legendary copywriter Joe Sugarman already suggested that readers should feel compelled to read your ad as if they’re sliding down a slippery slide. The most human content helps connect. Human content wins. Stories are the perfect antidote to mediocre AI-generated content.

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Storytelling Marketing Script Social Media 259

Nick Ursborne

JANUARY 20, 2025

Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school. I was the copywriter, and Peter was the art director. The post Dont Let AI Dull Your Creativity appeared first on Writing for the web - online copywriting and content writing. Instead, I worked in a quarry.

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Creativity Art Director Copywriter Copywriting 166

Elna Cain

JULY 16, 2023

A popular question I get from new freelancers and copywriters is: “How do you find copywriting clients?” I mean, getting freelance copywriting clients isn’t complicated…but if you are a brand new copywriter or freelancer, this can be a major roadblock, stopping you from ever trying.

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CopyBlogger

NOVEMBER 10, 2022

We sometimes talk about copywriting strategies and content marketing like they’re the same, but they aren’t — they complement each. The post 7 Copywriting Strategies the Great Copywriters Wish You Knew appeared first on Copyblogger. Continue Reading.

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Freelance Magic

NOVEMBER 15, 2024

Copywriting One of the most lucrative forms of freelance writing is copywriting. Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Here’s an example of a piece of copywriting from Mike: 2.

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Nick Ursborne

DECEMBER 14, 2023

Copywriters who are just launching their careers often feel nervous about not knowing enough. A good first step – for digital copywriters and content writers – is to take my course, Futureproof Copywriting. The post To prosper as a copywriter in 2024, you’ll need to know 10% more about AI than your clients and prospects.

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Ahrefs

MAY 3, 2023

But there are two types of writers you can become (or hire): A content writer or a copywriter. What are the differences between these two crafts? Which should you learn to do or hire for your business? Let’s take a … Read more ›

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Susan Greene

JANUARY 28, 2023

Work with a copywriter who can explain your services and capabilities on your website to attract new clients. A copywriter who understands psychic services can create marketing materials that will take your business next level. If you’re not sure what to post, work with a freelance copywriter who can create custom content for you.

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Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

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Copywriter Copywriting Promotion Persuasion 130

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. But when it’s not just about sharing information, the math changes.

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Copy Ads Copywriter Copywriting 219

Credible Content

MAY 24, 2023

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony.

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Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. There are several copywriting mistakes to avoid to ensure your efforts yield optimal results.

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Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map. First, What is Content Mapping?

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Content Search Engine Optimization Copywriter Copywriting 67

Credible Content

JUNE 19, 2023

Can ChatGPT completely replace content writers? It shows that they are aware that lots of content and copy are being written using ChatGPT. Those who contact me despite the fact that they know what ChatGPT can do, fall into two categories: They cannot figure out how to use ChatGPT to get content they’re looking for.

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Content Writer Copywriter Copywriting Writer 130

Melanie Saxton

FEBRUARY 16, 2023

It takes training and experience to become a top-of-the-line marketplace copywriter. A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. Learn more about my copywriting services HERE. Marketplace Copywriter — to the Rescue!

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Nick Ursborne

SEPTEMBER 13, 2023

I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content. Here are just three of many types of story you can add to your copy and content. The future belongs to writers and copywriters who combine AI and Emotional Intelligence. I use GPT-4 every day.

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Copy Copywriter Copywriting Content 204

Buffer

MAY 23, 2024

There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Why do you need copywriting formulas?

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Copywriter Copywriting Social Media Persuasion 125

Credible Content

JUNE 28, 2023

5 examples of the PAS copywriting framework PAS stands for Problem-Agitate-Solution. It is one of the most widely used copywriting framework. What is the importance of the PAS copywriting framework? Importance of the PAS copywriting framework. Suppose, you want to hire my SEO copywriting services.

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Nick Ursborne

APRIL 7, 2025

The post Why Sovereignty Is the New Success Metric for Freelancers appeared first on Writing for the web - online copywriting and content writing. If that sounds good, but youre not quite sure how to get there, learn more about my course, The Sovereign Freelancer.

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Freelance Copywriter Copywriting Agency 144

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Convince the reader how you can solve the problem.

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Persuasion Communication Copywriter Copywriting 130

Elna Cain

DECEMBER 11, 2023

These are: Content leads CEOs Strategists Copywriters/freelancers So, how can you be active on LinkedIn and not waste time doing this? I can use this new skill for my copywriting clients and blogging clients, too, as these hooks are great for any content. But the ACT of doing this (i.e.,

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Writing Freelance Content Digital Marketing 226

Credible Content

MARCH 24, 2023

Better copywriting through empathy While going through a copywriting newsletter in the afternoon, I came across an interesting word: sonder. How does it impact your copywriting? What do you need for effective copywriting? What has it got to do with copywriting? First of all, is sonder even a word?

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Grammarly

SEPTEMBER 18, 2023

To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting.

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Copywriter Copywriting Script Marketing Copy 122

Credible Content

JANUARY 21, 2023

10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. The book lists multiple principles you can use to influence and persuade people through copywriting. These principles can be incorporated into persuasive copywriting. How does persuasive copywriting work?

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Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

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Content Writer Writer Content Writing 239

ContentWriters

DECEMBER 13, 2023

Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. Copywriting Copy is writing that persuades your audience to take action.

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Copywriter Copywriting Writer Writing 111

Copywriter Collective

AUGUST 20, 2024

I’m scared to think about it, but I’ve been in SEO copywriting for almost 12 years. This path was thorny and bumpy, given how fast the niche was developing, how often Google changed its algorithms and, thus, the rules of the game, and how many times my colleagues and I grew and polished our copywriting skills to stay on board.

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Copywriter Copywriting SEO Text 109

Nick Ursborne

DECEMBER 26, 2023

According to a survey by Neil Patel of agency NP Digital, over 60% of text content is now being created purely through AI. In other words, AI now plays a significant role in the creation of over 85% of all new content being written for digital media. appeared first on Writing for the web - online copywriting and content writing.

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Copywriter Copywriting Writing Sales Copy 255

Nick Ursborne

SEPTEMBER 2, 2023

They end up with a ton of content which fails to connect with its readers at an emotional level. Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. For decades copywriters have been using emotions to increase sales. And they can’t feel empathy for others.

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