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According to Bill Gates, “Content is King.” As consumers become savvier, content continues to play a vital role in educating and converting consumers. However, not all marketers understand how to implement a content strategy correctly. That’s where an editorial calendar comes in. 4 Reasons to Use an Editorial Calendar.
Do you need an editorial calendar for your content strategy ? An editorial calendar allows you to plan your content marketing for the next month, quarter, or year. In this post, I’ll share editorial calendar templates that will help you create a solid content strategy. Why do you need an editorial calendar?
But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy. Staying “with it” is important.
Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I interviewed three content leaders in various industries about their best work. Your content should satisfy the user’s primary search intent.
Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. What’s in an editorial plan?
Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.
Whether you are ready to pursue a book project right now or if its part of a longer-term plan for your professional life, its a good idea to go ahead and think about how you can create what I call a content ecosystem around your book. Adding a book to the mix is a very natural progression for building on that content ecosystem.
Or found a piece of content you worked on a while ago that could do with a refresh and redistribution? These days, with the right automations, you can skip the chaos and jump straight into crafting killer content without the headache of managing it all manually.
With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible.
Conducting research is one of the most essential parts of the content writing process. Basing your work on respected sources is important for Google EEAT , helping your content rank higher in search engines due to its value, authority, and legitimacy. What are their editorial standards or policies ? What Is The CRAAP test?
As a marketing executive or content strategist, you know content is a vital business asset that generates leads and establishes a market position. Content idea generators can help you develop strategic topic clusters and ensure your content strategy stays ahead of the curve while delivering measurable ROI.
But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.
Are you searching for new tools to improve your content marketing? The right apps and software can help you research, create, edit, and promote your content. In this post, you’ll find over 75 of the best content marketing tools for each stage of the content marketing process. Editorial Calendars.
While I can’t quantify how much time I have invested on any given research project, it’s somewhere in the ballpark of heaps to a truckload. HANDPICKED RELATED CONTENT: Thinking of Creating Original Research? HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content.
The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. So, we tend to have a variety of content from different voices.
Just about every editor is scrambling to fill their editorial calendars right now. USD a word for digital content in alignment with their brand, which is focused on the empowerment of young women. LiisBeth LiisBeth publishes content focused on feminist entrepreneurs, creators, and leaders committed to gender equality.
It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.
Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer. What Is a Content Marketer?
Original research presents unique benefits for your content marketing strategy. But not just anyone or any AI tool can do it well. Before you get started, read through — and answer — these eight questions.
With each passing year, there are more examples of manufacturers doing impressive things with content marketing. What can manufacturers in the young/first steps phase do to take their content marketing to the next level? To get deeper insight, we looked at how their responses compared with those in the sophisticated/mature phase.
For example, my sister has a friend who works at a major publication in NYC, so she shared the release with her and ended up getting invited to host a happy hour for the editorial team. We’ve also found press releases helpful in getting our foot in the door for exciting brand opportunities.
Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. This can help you establish a regular cadence and ensure you’re sticking to your content budget.
Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey. Click To Tweet.
Designing a content workflow may not be the most exciting part of content marketing—but it’s critical to success. Content workflows inform who needs to complete what task at any given moment, all while ensuring the content is accurate, in alignment with your strategy, and optimized for distribution.
—> Contact me today <— and we’ll place you on my editorial calendar. I never know what projects will come my way, and scheduling clients in advance ensures that they’ll receive my time and attention without a mad rush! If it’s February and you anticipate a June start date, then schedule ahead.
I learned content distribution, syndication, and SEO very much by accident. I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company.
Content marketers who blog regularly receive 55 percent more website visitors and 67 percent more leads than those who don’t. Organizations that prioritize content marketing receive 13X more ROI than those that don’t. It’s no secret that content marketing works. Email engagement (e.g., Email engagement (e.g.,
Today’s guest post is a Q&A by Sangeeta Mehta ( @sangeeta_editor ), a former acquiring editor of children’s books at Little, Brown and Simon & Schuster, who runs her own editorial services company. Is it the same or different from substantive, structural, comprehensive, and/or content editing?
If you plan on having your manuscript or business content edited in the future, consider an editing reservation now! It blocks space on my editorial calendar and ensures your project will get the time and attention it deserves. Payment Options Your downpayment holds your spot and is credited back to the overall project cost.
Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!
When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.
Are you looking for a job – or looking to hire someone – in a field associated with “content marketing” or “content strategy” or “content marketing strategy”? For example, search job postings for “ content strategist.” How does content marketing relate to content strategy , and how does content marketing strategy fit in?
If you create content, you need a content calendar. What about a calendar specifically for your paid content? Should it be part of your regular editorial calendar ? Do you even need a paid content calendar? What Is a Paid Content Calendar? 5 Reasons to Use a Content Calendar for Paid Ad Campaigns.
I Was Getting a Little Jelly I see a lot of freelance writing posts on LinkedIn, and now and then, I see posts of young writers sharing how fast they are writing their content for clients. My latest project was about event marketing emails. ” In the 10+ years of reading online content, I never came across that term.
Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. Should we do this #contentmarketing project?
We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. And not just for in-house research.
Clearly, you’ll be in good company if you “steal” the content marketing ideas in this column. This year we steal from the Content Marketer of the Year finalists. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That are Winning at Content Marketing. Stolen from: Paul Horstmeier, Health Catalyst.
“What’s next for content marketing?” The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.
Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency. We are, too.
Legal Editorial — The Women Judges of Montgomery County Houston Legal Blogger Full-Service Writing and Editing Clients count on me for book editing, ghostwriting, journalism, blogging, SEO web content creation, and marketing. Click here to learn more about my background, education, projects, affiliations, and awards.
I know what you might be thinking: What happened to the content I’m used to reading here at Content Marketing Institute? Only 28% of brands have a documented #content mission statement @CMIContent @MarketingProfs Click To Tweet. Documented content mission statement. Key topics = content, analytics, and web design.
You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Let’s dive in!
The world of social media and content marketing is a fast-moving space. For our Content team, in particular, we’re four people spread out across three timezones. Enter our content calendar. We also publish to social media every day of the week across six social media platforms.
Like all content marketers, you want readers to get the most out of your content. But creating and distributing high-quality content across the increasing number of channels you’re expected to manage takes a lot of time and resources. This list of practical tools can help you give your existing content a new life.
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