Content Marketing Institute

JUNE 5, 2024

Interactive content comes in so many forms, but not enough marketers take advantage of it. Host a poll. Create a game. Discover the possibilities, tools, and big results.

Engagement 115

Engagement Content Marketing Content Marketing 115

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 237

Content Writer Writer Content Writing 237

Write Freelance

JUNE 13, 2023

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. There was a time when all writers needed was a pen and paper to write their thoughts. Sounds a lot, doesn’t it?

Writing 245

Writing Content Freelance Keywords 245

Nick Ursborne

SEPTEMBER 13, 2023

I use it to brainstorm ideas, research topics, come up with content suggestions, and to outline longer-form content. Here are just three of many types of story you can add to your copy and content. This kind of story is deeply personal, very engaging, and way beyond the capabilities of an AI to create. They’re not human.

Copy 202

Copy Copywriter Copywriting Content 202

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. First, I write a prompt for an AI tool like ChatGPT.

Copy 217

Copy Ads Copywriter Copywriting 217

Melanie Saxton

OCTOBER 29, 2024

Yes, you can enhance your AI content with the help of a professional and highly experienced book editor! Many authors and writers soon realize that content creation requires more than what a bot can produce. I know how to optimize — and humanize — your content! Need a Professional Book Editor to Enhance Your AI Content?

Storytelling 130

Storytelling Content Content Creation Text 130

Neil Patel

MARCH 13, 2023

Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from. It’s what everyone wants to read it.

Content 143

Content Digital Marketing Keywords Social Media 143

Agency Content Writer

JULY 12, 2023

From gaining article feedback to crafting meta descriptions, discover how ChatGPT enhances online content. ” Copy and paste the content right after this question and see what ChatGPT says! This incredible resource helps me overcome writer’s block and explore new perspectives and angles for my content.

Content 130

Content Collaboration Utilities Content Management System 130

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 94

Content Marketing Marketing Storytelling Content Creation 94

Content Marketing Institute

SEPTEMBER 12, 2024

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.

Content 131

Content Engagement Content Marketing Marketing 131

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Creativity 101

Creativity Content Marketing Marketing Content 101

David Meerman Scott

JANUARY 29, 2025

The LinkedIn algorithm prioritizes engagement. The more discussion on a post, the more the AI algorithm kicks in and shares content with more people inside and outside your own network.

Engagement 62

Engagement Social Media Content Media 62

Content Marketing Institute

SEPTEMBER 11, 2024

But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies. Your audience is almost always distracted.

Content 129

Content Engagement Audience Marketing 129

BKA Content

JANUARY 15, 2025

How To Write Effective SEO Content Good SEO content is the backbone of any SEO content marketing strategy. Great content can improve your visibility in searches, generate leads, build your brand and help you form lasting relationships with customers. Learning how to write SEO content is essential.

SEO 97

SEO Writing Content Keywords 97

Buffer

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.

Long Form Content 129

Long Form Content Content Content Creation Social Media 129

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore?   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency.

Content 114

Content Social Media Brand Awareness Promotion 114

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!

Content Writer 162

Content Writer Writer Medical Copywriter 162

Jane Friedman

JANUARY 12, 2024

One way to attract and cultivate a loyal audience is by sharing compelling content. Content marketing should ideally begin before the launch of your book and continue for as long as you want to grow your author business. This is how influencers are born—by marketing content that serves their audiences.

Content 124

Content Storytelling Consulting Promotion 124

Freelance Magic

DECEMBER 6, 2022

Here’s what I figured out when I sat down and really thought about it: I wanted to be an authority on content in the customer experience. I wanted to write about content strategy and all the things I’ve learned over the past 8 years. It looked a bit like this: Content strategy. A key mistake brands make with content.

Freelance 260

Freelance Storytelling Concept Brand 260

Enchanting Marketing

NOVEMBER 26, 2024

I pause and think about how I can add mini stories to keep readers engaged. The most human content helps connect. Human content wins. Stories are the perfect antidote to mediocre AI-generated content. I haven’t even finished the course yet but have gone back to revising my book. The best writing is personal.

Storytelling 245

Storytelling Marketing Script Social Media 245

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. The most important lesson from user-generated content One word: authenticity. But, you don’t need to share user-generated content on social media alone. Here’s how.

Brand 96

Brand Content Retail Utilities 96

Content Marketing Institute

JULY 30, 2024

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

Content Marketing 113

Content Marketing Marketing Content Creation Content 113

Backlinko

OCTOBER 31, 2024

Quality SEO content keeps readers glued to the page. Producing content that satisfies both search intent and user experience. But most SEO content fails to do this. The focus is on on-page optimizations while ignoring what actually keeps readers engaged. As people usually want to hear what real experts have to say.

SEO 112

SEO Content Storytelling Content Creator 112

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Nick Ursborne

FEBRUARY 8, 2024

Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Through engaging with the app, Alex slowly finds a community, regains confidence, and completes their first marathon. AI tools can’t smell!

Copy 234

Copy Copywriter Copywriting Food 234

Nick Ursborne

APRIL 6, 2024

You have a lot of choices when using AI to write content. It’s little wonder the web is being flooded with new AI content, most of it sounding like it was written by a well-meaning robot. It’s little wonder the web is being flooded with new AI content, most of it sounding like it was written by a well-meaning robot.

Copywriter 258

Copywriter Copywriting Writing Freelance 258

Contently

MAY 13, 2024

In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. But while you need to be prepared, there’s no reason to panic.

Content Marketing 106

Content Marketing Marketing Content Storytelling 106

Nick Ursborne

NOVEMBER 14, 2023

One way or another, I’ll be creating something new, a new way to engage with my audience more deeply. It made me think about the people who would be reading my copy and content. It made me want to engage with my readers at a deeper, more meaningful level. Maybe I’ll share a story, or lead with a metaphor. It shifted my mindset.

Copywriter 235

Copywriter Copywriting Writing Landing Page 235

Nick Ursborne

FEBRUARY 14, 2024

AI tools like ChatGPT, Gemini, Claude, and others are flooding the web with millions of pages of new content. The quality of the content varies, from average to pretty good. As a result, AI-generated copy and content fails to engage us at the most powerful level… the level of feelings and emotions.

Copywriter 206

Copywriter Copywriting Freelance Copy 206

Write Freelance

JANUARY 21, 2023

Free online content writing courses with certificates help you reach your writing goals. Your content is then critiqued by professional writers and fellow writers. The course content includes downloadable articles and resources along with 30 hours of on-demand video.

Creativity 299

Creativity Writing Storytelling Writing Style 299

Ahrefs

NOVEMBER 30, 2023

Animalz) On average, engagement starts to drop after 7 minutes of reading. 85.19% of all blog traffic comes from organic search. Medium) People rarely read online — a pattern that hasn’t changed since 1997. They’re far more likely to scan … Read more ›

Content Marketing 141

Content Marketing Marketing Content Engagement 141

Nick Ursborne

SEPTEMBER 7, 2023

Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Emotion increases engagement, and fosters a sense of trust.

Writer 244

Writer Copywriter Copywriting Sales Copy 244

Enchanting Marketing

JUNE 4, 2024

The tips are solid, and he’s finally got to grips with tightening his own content. Their content peters out. For Copyblogger, I once wrote a post about vivid writing, and the opening paragraph talks about your message standing out like a red poppy in a sea of grey content. That’s how readers should experience your content.

Audience 254

Audience Blogger Food Communication 254

BKA Content

SEPTEMBER 18, 2024

How To Use Content Pruning for SEO Over 75% of marketers confirm that their content marketing is effective for generating leads and revenue. However, stale content can adversely impact your search engine optimization and wreck those success rates, which is why you need to employ content-pruning SEO tactics.

SEO 96

SEO Content Search Engine Optimization Utilities 96

ContentWriters

MARCH 27, 2024

In the dynamic world of digital media, where trends and information evolve daily, the shelf life of online content can be surprisingly short. For freelance writers navigating this situation, understanding the importance of a content refresh is crucial. What Is a Content Refresh? Why Refresh Content?

Writer 111

Writer Content Freelance Keywords 111

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.

Content Marketing 96

Content Marketing Marketing Government Content 96

Express Writers

JUNE 10, 2024

Content marketers can be tempted to cast a wide net – to appeal to every demographic, capture every audience, and speak to every niche. However, by focusing on a few topics (or a single topic) content marketers can actually increase their profits. Casting wider nets doesn’t always result in higher profits. Expand to new channels.

Content Marketing 98

Content Marketing Marketing Content Audience 98