Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. At Backlinko, we’ve seen how strong content briefs drive results. In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief?

Content 94

Content Keywords Collaboration Writer 94

Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. I interviewed three content leaders in various industries about their best work. It runs a test to see how users engage with this new information.

SEO 101

SEO Content Finance Concept 101

Backlinko

APRIL 7, 2025

Google provides fairly detailed guidelines about the type of content its looking for: helpful content. long tail keywords : But this wasnt by luck. We aim for every article we publish to meet or exceed Google’s helpful content standards. Lets start by understanding what helpful content is in Googles eyes.

Medical 77

Medical Content Keywords Engineering 77

Contently

SEPTEMBER 4, 2024

Still, when I set about refreshing more than 10 years’ worth of branded content to bring The Content Strategist up to date with our current web optimization and brand standards, I knew I had my work cut out for me. We wanted a data-backed action plan for making our content as relevant as possible in 2024 and beyond.

Content 89

Content Blog Blogging Keywords 89

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Conduct Research Learning how to do SEO for a website includes researching your customers, competitors, and keywords. Enter your product or service, and the tool will list question-based keywords.

Website 116

Website SEO Search Engine Optimization Architecture 116

Write Freelance

JUNE 13, 2023

But in the modern day, content writers who write for digital media need an arsenal of tools under their wing. After all, being a freelance content writer isn’t just about writing sentences that seem interesting to read. There was a time when all writers needed was a pen and paper to write their thoughts. Sounds a lot, doesn’t it?

Writing 245

Writing Content Freelance Keywords 245

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase social media shares and engagement. What is engaging content ?

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map. First, What is Content Mapping?

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Content Search Engine Optimization Copywriting Copywriter 67

Contently

AUGUST 23, 2024

Having great ideas is only part of the package when it comes to delivering high-quality, compelling content. You’ve also got to have the right framework in place, otherwise known as a content strategy. A thorough content strategy template can bring everything all in one place to help ensure you’re on track to meet your goals.

Content 70

Content Content Creation Medical Brand Awareness 70

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Backlinko

SEPTEMBER 6, 2024

Like why a competitor’s metadata gets more clicks or how they organize their content. Detailed tells you everything you need to know to outrank your competitors—including the keywords they used, article length, metadata, and more. But it requires a paid API key from DataForSEO to generate search volumes for keywords.

SEO 111

SEO Keywords Website Engineering 111

Backlinko

NOVEMBER 29, 2024

You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. You can use a tool like Semrush’s Keyword Magic Tool to discover what people are actively searching for. Why is content marketing important?

Writing 103

Writing Keywords Script SEO 103

ContentWriters

MARCH 28, 2025

To thrive as a freelance writer in 2025, mastering SEO content writing is essential. Clients expect content that ranks, attracts the right audience, and enhances user experience. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content.

SEO 59

SEO Writing Content Keywords 59

Ahrefs

AUGUST 6, 2024

Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account factors like internal links, localization, personalization, and whether the content … Read more ›

Keywords 140

Keywords IT Engagement Content 140

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

The Hoth

MARCH 20, 2025

When a website covers a particular topic in great detail (typically with content clusters , but more on this in a bit), Google will start to view it as an authority on the subject, and its topical authority will increase. So, where do content clusters enter the picture? So, where do content clusters enter the picture?

Content 59

Content Keywords SEO Text 59

ContentWriters

FEBRUARY 28, 2025

As a marketing executive or content strategist, you know content is a vital business asset that generates leads and establishes a market position. Content idea generators can help you develop strategic topic clusters and ensure your content strategy stays ahead of the curve while delivering measurable ROI.

Content 59

Content Content Creation Blog Blogging 59

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Jane Friedman

MARCH 18, 2025

Similar to a chef asking the prep cook to cut and parboil vegetables, my friend asked me to prepare my content before he began designing. I searched Freelancing Females , a database of freelancers, for a designer who could also advise me on my content strategy and SEO. Working with my new web designer felt uncomfortable at first.

Food 133

Food IT Storytelling Social Media 133

iWriter

DECEMBER 3, 2024

As the calendar flips to a new year, it’s not just an opportunity for fresh beginnings; it’s also the perfect time to rethink your content strategy. In a digital landscape that evolves at lightning speed, consistent content has become the cornerstone of effective communication and audience engagement.

Content 52

Content Entertainment Engineering Keywords 52

Backlinko

AUGUST 19, 2024

A keyword might trigger an AI Overview one day, but not the next. Similar to featured snippets and local packs (the local business results that appear alongside a map), AI Overviews may change how users engage with search results. Concerns linger about the accuracy of AI-generated content. How Do AI Overviews Affect SEO?

SEO 108

SEO Keywords Website Management 108

ContentWriters

OCTOBER 31, 2024

SEO is still crucial for effective content marketing–even as consumers switch from Google to AI tools in their searches. This move highlights the growing focus on user experience and the importance of intent, content quality, and delivering fast, accurate answers. To stay ahead, marketers must adapt their SEO content strategies.

SEO 59

SEO Content Engineering Brand Awareness 59

iWriter

NOVEMBER 13, 2024

Understanding the nuances of bottom vs. top-of-the-funnel keywords could be the game-changer you’ve been searching for! In the vast world of digital marketing, not all keywords are created equal—each serves a unique purpose in guiding potential customers through their journey.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

Copywriter Collective

JANUARY 10, 2025

Amidst the foul-smelling sludge of recycled jargon and repetitive content, there is still the chance to stand outand diamonds sparkle brightest against the dark. The content has to be clear, concise copy that packs-a-punch. Visual Storytelling Video content creation seems to be on the up-and-up.

Copywriter 105

Copywriter Copywriting Script Copy 105

ContentWriters

FEBRUARY 21, 2025

Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty. What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

Backlinko

MARCH 25, 2025

This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each winning niche, we created a detailed scorecard that ranks its performance across three critical dimensions: Growth, monetization, and ranking potential. And what the average CPC for your niche is.

Blog 103

Blog Blogging Medical Consulting 103

Backlinko

SEPTEMBER 6, 2024

One of its standout features is intranet analytics, which lets you measure the performance and engagement of internal websites. It’s a great option if you’d like data on internal memos and the content your employees engage with the most. Say you want to understand how users interact with specific content assets.

Script 100

Script Landing Page Keywords Website 100

Backlinko

SEPTEMBER 28, 2023

Tracking your Google keyword rankings is vital if you want to determine if your SEO efforts are heading in the right direction. Continually ranking high for your target keywords proves that your content resonates with your audience and that the SEO tactics you implemented have been successful.

Keywords 120

Keywords SEO Engineering Website 120

BKA Content

JANUARY 27, 2025

How To Rank Higher on Google With Consistent Content Creation If youve been wondering how to rank higher on Google, the answer lies in creating content that addresses the intent of your audience. The more often you provide it with high-quality content, the more likely it is to reward you with improved search engine rankings.

Content Creation 59

Content Creation Content Consulting Keywords 59

iWriter

DECEMBER 4, 2024

Have you ever wondered how high-quality content can impact your business’s bottom line? In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI).

Content 52

Content Content Writer Education Storytelling 52

Backlinko

DECEMBER 5, 2024

Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K Now, you have a list of relevant keywords.

IT 97

IT Marketing Keywords Search Engine Optimization 97

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. Bramework – Identify keywords, create content briefs, conduct SEO assessments, and extract SEO data. ChampDex – Engage in chat conversations with your preferred League of Legends champions!

Transportation 264

Transportation Utilities Portfolio Finance 264

Grammarly

DECEMBER 9, 2024

Even the best rsums wont see the light of day without the right keywords. More importantly, AI can analyze job postings and recommend relevant keywords and phrases to include in your bullet points to optimize your rsum for an ATS and improve your chances of getting your rsum in front of human recruiters or hiring managers.

Recruitment 98

Recruitment Digital Marketing Social Media Keywords 98

CopyBlogger

SEPTEMBER 12, 2023

Most SEO copywriting tips focus on adding specific keywords, and other minor optimizations that help search engines find your content. Continue Reading The post 7 SEO Copywriting Tips To Engage Readers And Rank appeared first on Copyblogger.

Copywriter 115

Copywriter Copywriting Engagement SEO 115

Verblio

MARCH 21, 2025

In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. Getting noticed means not just building good content, but building content that your target audience actually finds.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

Contently

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. These pages are also great for SEO because they’re packed with keywords and phrases. It also helps improve your SEO and provides fresh content for search engines to spider.

Storytelling 85

Storytelling Marketing Social Media Brand 85