Backlinko

NOVEMBER 18, 2024

Making great content isn’t easy, but a solid content brief can make all the difference. A good brief helps everyone—writers, editors, and strategists—stay on the same page. At Backlinko, we’ve seen how strong content briefs drive results. What Is a Content Brief? High-performing content. The result?

Content 94

Content Keywords Collaboration Writer 94

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Exceptional copywriting and content creation bridges people to people and businesses to businesses. For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website. The answer is simple.

Copywriting 130

Copywriting Copywriter Persuasion Script 130

Neil Patel

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Then you’ll see how to use your ads to promote engagement. And finally, you’ll discover how to promote the right engagement to set yourself up for future conversions. What is Mobile Engagement?

Engagement 145

Engagement Ads Advertising Social Media 145

Nick Ursborne

NOVEMBER 30, 2023

Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. First, I write a prompt for an AI tool like ChatGPT.

Copy 219

Copy Ads Copywriting Copywriter 219

Grammarly

DECEMBER 6, 2024

Advances in technology can help brands improve their marcom strategies by optimizing content personalization, targeting, and customer interactions across their communication channels. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

SEPTEMBER 6, 2024

One of its standout features is intranet analytics, which lets you measure the performance and engagement of internal websites. Including traffic sources, visitor paths, and most visited pages. It’s a great option if you’d like data on internal memos and the content your employees engage with the most.

Script 100

Script Landing Page Keywords Website 100

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

OCTOBER 26, 2020

Create an Engaging Website Headline. Above the fold means that your reader does not have to scroll to read that part of your content. They can land and read right away. Tips on Creating an Engaging Value Proposition. Grammarly is a robust content editor that integrates with Microsoft Word and Google Chrome.

Engagement 142

Engagement Food Communication Manufacturing 142

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. One way or another, I’ll be creating something new, a new way to engage with my audience more deeply. It made me think about the people who would be reading my copy and content. It shifted my mindset.

Copywriting 237

Copywriting Copywriter Writing Landing Page 237

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? First, you decide what you want to write about and the type of content you need. They work 24/7, too, so you can literally craft content in your sleep! This could be anything from a blog post to a short ad.

Copywriting 143

Copywriting Copywriter Writing Script 143

Ashleyn Writes

JANUARY 8, 2025

” About 73% of internet readers outright say they need scannable content. Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) Reminder: 3-5% conversion rate on a sales page is normal. Because it was scannable, engaging, and proved its worth every step of the way.

Copywriting 130

Copywriting Copywriter Copy Sales 130

Elna Cain

JANUARY 12, 2023

Are you trying to figure out how to become a content writer? Content writing is a fantastic way to work for yourself and make money at home! Content writers are basically freelance writers that create written content for various industries. How to Become a Content Writer: The Skills. But don’t despair!

Content Writer 162

Content Writer Writer Medical Copywriting 162

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Review the keywords to see which ones you’d like to target in content. Matching this intent helps you create content that satisfies users. This article covers how to do SEO for your website in 10 digestible steps.

Website 116

Website SEO Search Engine Optimization Architecture 116

Verblio

APRIL 1, 2025

Have you ever seen a search optimization strategy without a focus on SEO content? Having an SEO content strategy in place is one thing; without the right approach or resources, you’ll eventually reach an SEO plateauand that can be difficult to overcome. If you have, it probably wasn’t successful.

SEO 52

SEO Search Engine Optimization Content Content Creation 52

Credible Content

SEPTEMBER 17, 2022

Becoming a copywriter from being a content writer. Usually, the line between being a content writer and copywriter is constantly being blurred when you are writing for blogs and websites. The main sections of a website such as the homepage, the services page/pages, company profile, and product descriptions. Landing pages.

Content Writer 130

Content Writer Copywriting Copywriter Writer 130

Contently

DECEMBER 29, 2022

We all know the rush of excitement that comes with publishing a piece of content. These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Build a Strong Content Distribution Strategy. But your work isn’t really done yet.

Publishing 136

Publishing Publisher Publishing Landing Page 136

Write Freelance

AUGUST 19, 2021

So, you are a new freelance content writer? 1 per word (or even less) Do you know some niche content writers today make more than INR 10 per word ? 1 per word (or even less) Do you know some niche content writers today make more than INR 10 per word ? Some freelance content writers make more than INR 30 lacs per year ?

Content Writer 130

Content Writer Writer Script Content 130

Backlinko

DECEMBER 5, 2024

Further reading: Local Keyword Research: 4 Easy Steps to Attract More Customers Get More Google Reviews and Engage with Them Google reviews can influence your rankings in local search results. It helps you increase engagement and conversions from local searchers. Because local content is tailored to their unique needs and interests.

IT 97

IT Marketing Keywords Search Engine Optimization 97

Neil Patel

AUGUST 5, 2021

That’s a ton of people sharing and engaging with content on a daily basis. On top of a huge user base, the engagement levels are off the charts. It’s no question Snapchat has potential in numbers and engagement, so why don’t you see results with the platform? Well, it can increase your engagement and views.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Verblio

MARCH 21, 2025

In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. Getting noticed means not just building good content, but building content that your target audience actually finds.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

Credible Content

SEPTEMBER 8, 2022

Main KPIs to measurement when writing content. I have rarely written about key performance indicators (KPIs) because as a content writer , I write content and deliver the documents to my clients. Content writing KPIs – what do they mean? Why is it beneficial to measure KPIs when writing content? Time on page.

Writing 130

Writing Content Copywriting Copywriter 130

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. These are like remarketing or retargeting audiences that just visited your website, engaged with you on Facebook, or even recently joined your newsletter. A great way to start is with a conversion-based Facebook ad campaign. The only problem?

Ads 145

Ads Landing Page Ad Copy Advertising 145

ContentWriters

APRIL 9, 2025

Unlike creative writing, which may allow room for interpretation, technical content leaves no space for confusion. Technical writing is needed for any informative content with a specific purpose. For example, computer-related industries (especially anything involving software) often have many uses for more detailed technical content.

Writing 64

Writing Marketing Medical Education 64

Neil Patel

JULY 12, 2021

That applies to everything: timing, volume, subject matter, targeting, triggering, and even the content in your emails. Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. It’s perfect for content marketing. Supercharge Your Marketing Analytics Automatically With Pardot.

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. In this case, that result would be your URL. 18 Ways to Improve Your Organic CTR.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. If you’ve spent a lot of time creating content, hoping to attract the right leads, but you still aren’t getting results, it can be discouraging.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

BKA Content

APRIL 24, 2024

How To Approach Content Mapping Easily and Efficiently Getting website visitors to click on your “buy now” button isn’t easy. The average conversion rate for most landing pages is only about 2.5%. If you’re struggling to persuade site visitors, content mapping may be your key to e-commerce success.

Landing Page 94

Landing Page Content Social Media Keywords 94

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. Here is how their call-to-action may sound like: Call now and get this set of knives free with your vegetable chopping set.

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Neil Patel

JUNE 15, 2021

There, they can engage in a personalized, targeted conversation that can lead to the conversion you’re aiming for. Direct Leads to a Landing Page. Historically, paid ads drive to landing pages , and this isn’t a bad thing. The trouble with landing pages occurs when they’re not optimized properly.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

OCTOBER 5, 2021

According to HubSpot’s State of Marketing repor t, 78 percent of marketers have seen a recent increase in email engagement. Email personalization, or the act of tailoring email content to address the recipient by name, interests, location, and other details can increase sales. opportunities to re-engage customers.

Landing Page 145

Landing Page Retail Engagement Promotion 145

Quick Sprout

JULY 25, 2022

You can generate leads and add people to your subscriber list with GetResponse landing page tools and webinars. Every plan comes with email autoresponder functionality, marketing automation, and 180+ landing page templates. You can even set some elements of your email content to change based on the recipient.

Landing Page 135

Landing Page Lead Generation Management Sales 135

Kristi Hines

AUGUST 2, 2023

Streamline your client’s content publishing across platforms like WordPress, Twitter, YouTube, Shopify, and Medium with Content.app. Leverage SEO and SEO Assistant tools for thorough on-page SEO analysis, sending a URL and keyword while generating valuable search engine keyword information for content creation.

Utilities 246

Utilities Transportation Medical Content Creation 246

ContentWriters

JANUARY 18, 2023

In simple terms, content marketing is an approach focused on creating and distributing valuable, unique, and consistent content to attract, engage and retain a targeted audience.tic. While that explains content marketing at a high level, it’s not nearly enough to point you in the right direction. Social media content.

Content Marketing 105

Content Marketing Marketing Content Landing Page 105

BKA Content

JANUARY 15, 2025

How To Write Effective SEO Content Good SEO content is the backbone of any SEO content marketing strategy. Great content can improve your visibility in searches, generate leads, build your brand and help you form lasting relationships with customers. Learning how to write SEO content is essential.

SEO 97

SEO Writing Content Keywords 97