Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map.

Content 67

Content Search Engine Optimization Copywriting Copywriter 67

Elna Cain

FEBRUARY 27, 2024

I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 118

Storytelling Engagement Landing Page Long Form Content 118

Neil Patel

JULY 15, 2021

Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Creating a contest your target audience engages with results in your contest and brand being shown to their networks. Get More Engagement. Photo Contests.

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Contently

DECEMBER 26, 2022

Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. We all know that engagement is good.

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

Smart Blogger

DECEMBER 29, 2023

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

Lead Generation 59

Lead Generation Social Media Brand Awareness Education 59

Contently

MARCH 21, 2023

We all want to attribute value to the content we produce. The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. Yet content attribution models can look different across companies.

Engagement 97

Engagement Content Education Sales 97

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

Elna Cain

APRIL 15, 2024

The Long Process of a Job Interview Amber Burgess is a content manager looking for a job. Freelance content writer Dana Yewbank noticed this odd remote job ad. For example, Blogging Pro curates blogging, freelance writing, content writing, copywriting, and editing jobs for online businesses. Ready to Become a Freelance Writer?

Freelance 221

Freelance Recruitment Healthcare Retail 221

Contently

DECEMBER 16, 2022

While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content. Granted, the writers and content topics aren’t the only culprits; SERPs deserve some blame. Measuring Content Success. Crawl: Here, marketers start to build their content strategy.

Content Marketing 114

Content Marketing Marketing Content Banking 114

Backlinko

MARCH 25, 2025

As you review niches, look for the following: Upward trend (or fairly steady interest) over time Seasonal patterns you can plan content around Related topics showing rapid growth Step 3: Analyze Profitability Moderate to strong interest in your blog niche is a fantastic start. And what the average CPC for your niche is.

Blog 101

Blog Blogging Medical Finance 101

Neil Patel

MAY 14, 2021

Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? First, you decide what you want to write about and the type of content you need. They work 24/7, too, so you can literally craft content in your sleep! How are companies using AI copywriting?

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

JULY 28, 2021

If you’ve been looking to score the top spot or even the first page on Google, here’s one secret to improving your position: have a great content strategy. Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures.

IT 141

IT Content Social Media Brand Awareness 141

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Livestreams can take on many forms.

Marketing 125

Marketing Content Entertainment Social Media 125

Contently

FEBRUARY 7, 2023

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How Can We Get Creative with Content Marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas.

Creativity 135

Creativity Content Marketing Marketing Content 135

ContentWriters

JANUARY 9, 2025

However, creating an effective white paper requires more than expanding a blog post or repackaging existing content. You need to strike a balance between technical accuracy and engaging readability, all while navigating healthcare compliance requirements.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

ContentWriters

APRIL 9, 2025

Unlike creative writing, which may allow room for interpretation, technical content leaves no space for confusion. Technical writing is needed for any informative content with a specific purpose. For example, computer-related industries (especially anything involving software) often have many uses for more detailed technical content.

Writing 64

Writing Marketing Medical Education 64

Contently

DECEMBER 27, 2022

Look at the data from the content you produced over the past year. Assess how your content performed. Analyze and Optimize Your Content. Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year.

Content Marketing 123

Content Marketing Marketing Content Utilities 123

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content? Before we get started.

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When the goal is lead generation, you need to incorporate that objective into your strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

BKA Content

MAY 31, 2023

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Perhaps you simply don’t feel comfortable writing professional content for your insurance website. Why Insurance Content Marketing?

Insurance 98

Insurance Content Marketing Marketing Content 98

Verblio

FEBRUARY 26, 2025

Consider the challenge faced by a legal marketing writer turning complex topics into clear, accessible content while avoiding inaccuracies and any whiff of unintentional plagiarism. If you’re reading this guide, you already know how challenging it can be to find the right option for your legal content writing needs.

Content Writer 52

Content Writer Writer Search Engine Optimization Writing 52

Neil Patel

JANUARY 27, 2021

When you publish a newsletter, your subscribers get notified, which increases the chances of people seeing and consuming your content. Like most social media algorithms , LinkedIn rewards content that people interact with the most. If you create a killer newsletter that drives engagement, LinkedIn will show it to more people.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publishing 137

Contently

SEPTEMBER 5, 2024

It requires navigating a maze of regulations and endless rounds of approval before the content gets its moment in the spotlight. While a fintech case study isn’t as straightforward to create as other types of content , these powerhouse stories offer unparalleled value for brands. Why bother with all the hassle?

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Neil Patel

SEPTEMBER 22, 2021

For example, check out this retargeting ad I got: Notice how hyper-focused that targeting, messaging, and content are? Or, how about this example from Marketo: I visited their content marketing e-book page to learn about cheap content creation methods. Lead-gen Ads Based on Page Engagement. So what do I recommend?

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Content Marketing Institute

JUNE 12, 2018

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Sure, public relations and content marketing are overlapping fields, but they’re not the same. That’s reach.

Content Marketing 111

Content Marketing Marketing Content Social Media 111

Agency Content Writer

JULY 25, 2022

If you’re looking for more leads, consider an SEO Content Strategy for your website. I will be the first to admit that for years my website was a sample of my writing and not a lead generator. Then I developed an SEO content strategy and set a course to update the Agency Content Writer pages and blog content.

Website 130

Website SEO Agency Content 130

Express Writers

JUNE 3, 2024

You stare at a blank content calendar and need thirty days worth of fresh ideas. For the time and resource investment to pay off, they must be PROFITABLE content ideas. It’s a form of brainstorming for ideas that uses content goals as your guide to ensure the ideas you do come up with will generate the results you need to grow.

Content 98

Content Keywords Lead Generation SEO 98

Content Marketing Institute

FEBRUARY 2, 2018

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Content 111

Content Advertising Promotion Social Media 111

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Digital Marketing 112

Digital Marketing Content Marketing Marketing Content 112

Content Marketing Institute

DECEMBER 6, 2018

These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels. Let’s explore how six companies in six industries find amazing results from their content marketing programs. 80% engagement rate. These aren’t made-up numbers. Lessons observed.

Content Marketing 111

Content Marketing Brand Hospitality Contractor 111

Freelance Union

APRIL 16, 2024

Yet, to stand out and attract the right types of clients in today’s market, freelancers need to be methodical and strategic in their lead-generation efforts.   However, for those who are stretched in terms of time and resources, generating winning leads regularly isn’t always possible.

Freelance 105

Freelance Lead Generation Prose Social Media 105

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. Click To Tweet.

Editorial Team 109

Editorial Team Content Editorial Communication 109

Content Hacker

JULY 6, 2023

Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. We’ll examine the important role of content marketing in running impactful digital marketing campaigns.

Content Marketing 93

Content Marketing Marketing Long Form Content Content 93

Content Marketing Institute

DECEMBER 7, 2018

Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” You could write a great piece of content, but your readers won’t trust it (and many won’t even read it) if it’s full of spelling and grammar errors. Proofreading: Grammarly.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111