This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. Overwhelmingly, written content.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaginglong-formcontent is making a powerful comeback in the digital world. What makes my content unique or valuable?
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. Here are some examples: Is there anything I can do to help with your content? Can I help you get more leads with a robust content strategy? Image by stores on Freepik.com 4.
I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.
Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. Here are some examples: Is there anything I can do to help with your content? Can I help you get more leads with a robust content strategy? Image by stores on Freepik.com 4.
You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. There, you can find content ideas for your business. For example, let’s say you’re writing an in-depth article about content marketing.
That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.
Table of contents What is Claude AI? Claude can generate various forms of text content, such as summaries, creative works, and code. The Claude LLM was trained with publicly available data from the internet, content licensed from third parties, and data provided by users and crowd workers for training.
Browsing content on mobile devices comes with its unique challenges. Is your content prepared for mobile optimization? How Is Mobile Usage Changing Content Marketing? Once you have your technical details ironed out, its time to dig deeper into your content on the device and how people interact with content on their smartphones.
Like why a competitor’s metadata gets more clicks or how they organize their content. Review Content Structure Get crucial details about your competitors’ content structure without having to scroll each page. This lightning-fast insight will help you build better outlines and make valuable updates to existing content.
Organizations that have made consistent and sound investments in content marketing have reported those investments paying dividends in recent years. However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Why Does Content Marketing Change so Frequently?
We all know the rush of excitement that comes with publishing a piece of content. These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Build a Strong Content Distribution Strategy. But your work isn’t really done yet.
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. ChuckHester Click To Tweet.
Long-formcontent is harder to produce, requires more up-front investment, and takes longer to bring results than short-formcontent. So why on earth should you create long-formcontent like blogs, videos, lead magnets, and even books? And there was a clear winner: Long-formcontent.
This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away. Let’s take a closer look at the two sides of the written content coin: long-formcontent and short-formcontent.
Sites with great content are the types of things you know when you see them. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. You just do.
Do you want to know how content marketing helps business growth? Many business owners aren’t sure whether investing in content marketing is worth the time, effort, and resources. Content marketing is 100% worth it. We’ll examine the important role of content marketing in running impactful digital marketing campaigns.
Why is it so hard to engage her readers? But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. How can you make your text clearer and more engaging? We’ve not learned how to write compelling content. Want to engage your readers?
Your published content is your business ambassador to the world. Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer.
Unfortunately, bias (whether helpful or not) can significantly impact small businesses that have few inbound links and sparse content. For big organizations with equally big wallets, constant content creation can earn inbound links and score a high DA score, helping them land top positions on search engine results pages (SERPs).
Content strategy services are more in demand than ever before. That’s because smart content strategy leads to incredible content marketing. And incredible content marketing leads to mega-growth like: 67% more leads. The question is, how do you set up those services and sell your expertise in content?
Video content creation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. Here’s the thing—automated content doesn’t have to be terrible. Upload Your Content. Here’s how.
Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Moreover, with a projected value of $600 billion by 2024 , the content marketing industry is poised for sustained growth. However, as the digital landscape evolved, so did content marketing strategies.
Show your customers you still appreciate them with valuable content. Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. What Is Content Marketing? How Content Marketing Builds Brand Loyalty.
In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Whether through emails, blogs, social media, or advertising, marketers are constantly trying to engage their target audience. It’s in their job description.
The 10 Best Content Development Services To Use in 2024 Are you tired of mediocre content that does not connect with your customers? It’s time to revolutionize your content game and leave your competition in the dust. What Are Content Development Services? What Are the Best Content Creation Services?
Content marketing is entering a dangerous new phase. Content was created and shared but nothing of substance showed up. Their placement of where they see the current state of content marketing is revealing. But despite this insight from the technocrats and the observers, content marketing is not going away any time soon.
Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results. Which content formats are inherently readable, interesting, and absorbing? HANDPICKED RELATED CONTENT: 9 Evergreen Content Formats for Long-Term Success [Examples].
A content strategy is the backbone of any marketing plan. It’s the process of planning and organizing your brand’s content in alignment with the company’s goals and objectives. Content marketing involves the creation and distribution of written, visual, audio, or interactive content. Step 1: Find Your Audience.
No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Content Marketing Strategy Essentials. Click To Tweet.
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. Leading to more traffic, engagement, and even conversions for your business. Note: There is some overlap between content distribution and content repurposing.
Whether to prioritize copywriting vs content writing is a question many B2B CEOs and marketing managers debate when considering who they need to hire. Both copywriters and content writers solve a need for the reader. The purpose of content can be to educate, entertain, or invite conversation with the reader.
The future of content marketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ? Pros of AI Copywriting & Content Writing. That brings me to where to find AI copy and content. You’re welcome.
The content production process is one of the biggest pain points for marketing teams. It can often be long, slow, and difficult to scale. Then we’re sharing specific AI prompt examples that marketing teams can use to scale high-quality content production. Specify the goal, topic, and any nuances of your content.
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. What Are Instagram Guides? Nordiska K?k
Sites with user-generated content like Quora and Reddit can be gold mines for referring traffic to your website, boosting brand authority, and reaching niche audiences for your business. But you better respect what is and is not allowed on these powerful channels for distributing your content and increasing engagement.
Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. In the matchup of content marketing vs social media marketing, which channel would win? In the matchup of content marketing vs social media marketing, which channel would win?
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Shares Are Not Enough: How to Amplify Your Content and Build Links.
In the future, these types of searches are only likely to increase, so optimizing your content for mobile and voice search should be a priority. Optimizing your #content for #mobile & #voice search should be a priority, says @SSpencer. Understand which answers searchers are looking for & format #content w/ snippet in mind.
Thought leadership content is a great way to do this. But what exactly is thought leadership content? In this blog post, we’ll explore all of these questions and more – giving you the insights you need to leverage effective, authoritative content marketing on your website. Table of Contents What Is Thought Leadership Content?
We’ll walk you through how to leverage LinkedIn SEO to enhance your visibility and engagement on the world’s biggest business networking platform. Beyond profile optimization, the impact of SEO extends to your content. Why You Need to Optimize Your LinkedIn Profile SEO is the linchpin for content discoverability across search engines.
Table of Contents: Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) 5 Effective Content Marketing Strategies to Grow Your Business 1. Write Case Studies That Showcase Success Stories Tips for Writing Engaging Case Studies: 3. Create Comprehensive Guides 2.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content