Contently

MARCH 23, 2023

Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

Engagement 121

Engagement Content Landing Page Brand Awareness 121

Content Marketing Institute

JANUARY 24, 2022

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more. Continue reading →

Social Media 145

Social Media Media Engagement Content 145

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand. What Is Brand Consistency?

Brand 98

Brand Content Marketing IT Marketing 98

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Contently

AUGUST 16, 2024

Even more impressive, 97% of B2B marketers use LinkedIn as part of their content marketing strategy. These are the brands that know how to do LinkedIn content marketing, as well as build brand awareness and engage with their audiences. According to the Pew Research Center, 53% of college graduates use LinkedIn.

Brand 98

Brand IT Marketing Healthcare 98

Neil Patel

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. But just like any social network, it requires a lot of time and work.

Engagement 145

Engagement Marketing Social Media Education 145

Credible Content

MAY 28, 2023

It involves transforming written content into a digital format that can be read on various devices such as e-readers, tablets, smartphones, and computers. The process of e-book writing & publishing typically involves the following steps: Writing and Editing Authors or content creators write the manuscript or content for the e-book.

Promotion 130

Promotion Publishing Publisher Publishing 130

ContentWriters

MARCH 28, 2025

To thrive as a freelance writer in 2025, mastering SEO content writing is essential. Clients expect content that ranks, attracts the right audience, and enhances user experience. This guide covers key SEO content writing tips to help you craft optimized, high-ranking content. What Is SEO Writing?

SEO 59

SEO Writing Content Keywords 59

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

Social Media 117

Social Media Media Writing Storytelling 117

Jane Friedman

NOVEMBER 12, 2024

Tell their life story and describe the person behind the name, using descriptive terms that engage all of the readers’ senses and bring these characters to life for your audience. Don’t be afraid to contact people whose voice can enrich your content. Don’t rely solely on secondary sources.

Medical 134

Medical Storytelling Writing Style Writer 134

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Grammarly

DECEMBER 6, 2024

Advances in technology can help brands improve their marcom strategies by optimizing content personalization, targeting, and customer interactions across their communication channels. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Copywriter Collective

JANUARY 10, 2025

Amidst the foul-smelling sludge of recycled jargon and repetitive content, there is still the chance to stand outand diamonds sparkle brightest against the dark. The content has to be clear, concise copy that packs-a-punch. Visual Storytelling Video content creation seems to be on the up-and-up.

Copywriting 105

Copywriting Copywriter Script Copy 105

Credible Content

JUNE 23, 2023

“Direct response copywriting is the process of creating written content that is designed to elicit a measurable response from the reader, such as a purchase, a subscription, or a donation.” It focuses on engaging the reader, highlighting the benefits of the offer, and providing a clear call to action to drive measurable results.”

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Contently

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. So, when an influencer introduces a product, their followers assume they have used the product and are promoting it because they love it. The thing is, this story isn’t unique.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Freelance Magic

DECEMBER 1, 2024

Businesses need more content than ever, and they’re willing to pay good money for freelance writers who can deliver. In fact, the content marketing industry alone is worth billions, and it’s still expanding. Startups hire freelance writers to explain their products in simple, engaging ways. And the best part? The key takeaway?

Freelance 130

Freelance Writer Portfolio Projects 130

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. In this Ultimate Guide to Promoting Your Website for Free, we delve into 8 proven methods that empower business owners to take the helm.

Promotion 105

Promotion Website Social Media Advertising 105

iWriter

NOVEMBER 19, 2024

Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Instead of letting great ideas gather dust, you can transform them into fresh formats that engage readers all over again. Ready to learn how to give your content a makeover?

Blog Post 52

Blog Post Post Blog Blogging 52

iWriter

DECEMBER 4, 2024

Have you ever wondered how high-quality content can impact your business’s bottom line? In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI).

Content 52

Content Content Writer Education Storytelling 52

The Idea Logical Company

JANUARY 4, 2023

Most sales are made through online promotion and availability that give incumbent publishers no particular edge. You needed to get new titles promoted in the trade press and mentioned in as many of the hundreds (or thousands) of newspaper and magazine book reviews as possible. ” It turns out that there are hundreds of them.

Publishing 299

Publishing Publisher Publishing Hospitality 299

Nick Ursborne

FEBRUARY 8, 2024

Using AI to write copy and content offers incredible productivity benefits. At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Through engaging with the app, Alex slowly finds a community, regains confidence, and completes their first marathon. AI tools can’t smell!

Copy 234

Copy Copywriting Copywriter Food 234

Nick Ursborne

SEPTEMBER 2, 2023

They end up with a ton of content which fails to connect with its readers at an emotional level. In other words, writing with empathy wins you a much deeper level of engagement and attention. #2 You can have the most amazing promotion of all time… but if your reader doesn’t trust you, nothing happens.

Writing 244

Writing Copywriting Copywriter Persuasion 244

Contently

FEBRUARY 17, 2023

Right now, everyone’s talking about generative AI and how it’s transforming content and design. If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. Netflix has used AR filters and ads to promote earlier seasons of Stranger Things.

Engagement 121

Engagement Entertainment Marketing Education 121

Jane Friedman

JANUARY 12, 2024

One way to attract and cultivate a loyal audience is by sharing compelling content. Content marketing should ideally begin before the launch of your book and continue for as long as you want to grow your author business. This is how influencers are born—by marketing content that serves their audiences.

Content 139

Content Storytelling Consulting Promotion 139

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Exceptional copywriting and content creation bridges people to people and businesses to businesses. I bring client first messaging into ALL your promotional efforts. Why do businesses and organizations need professional copywriting services?

Copywriting 130

Copywriting Copywriter Persuasion Script 130

Grammarly

DECEMBER 9, 2024

For starters, AI-powered tools can generate multiple tailored bullet point options in seconds, allowing you to quickly produce customized content for different job applications, easily iterate and refine your points, and free up time to focus on networking and interview preparation. But time-saving is just the beginning.

Recruitment 98

Recruitment Digital Marketing Keywords Social Media 98

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. Marketing teams can then, for instance, offer the right messages and promotions to customers via lifecycle marketing campaigns.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Backlinko

NOVEMBER 29, 2024

You want to create content that leads to real results. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. There, you can find content ideas for your business. For example, let’s say you’re writing an in-depth article about content marketing.

Writing 103

Writing Keywords Script SEO 103

Backlinko

DECEMBER 9, 2024

And the search engines spam policies describe reciprocal links (in all but name) as an example of link spam: This means that if your site engages in widespread reciprocal linking purely as a strategy to boost rankings, Google might pick up on it. And expose your content to new readers or customers. At best , lower rankings.

SEO 94

SEO IT Text Engineering 94

Grammarly

MARCH 28, 2025

AI detection tools can assess the likelihood that content was AI-generated, but they cant confirm it with certainty. ChatGPT, an AI chatbot that can engage in humanlike conversations and produce written content, has made AI-generated writing more common than ever.

Content 60

Content Text Education Writing Style 60

Contently

DECEMBER 29, 2022

We all know the rush of excitement that comes with publishing a piece of content. These tasks get your content into the right hands at the right time, ultimately maximizing your return on the investment used to create it. Build a Strong Content Distribution Strategy. But your work isn’t really done yet.

Publishing 137

Publishing Publisher Publishing Landing Page 137

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Livestreams can take on many forms.

Marketing 125

Marketing Content Entertainment Social Media 125

Buffer

JUNE 13, 2024

Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore?   Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency.

Content 114

Content Social Media Brand Awareness Promotion 114

Blogtrepreneur

FEBRUARY 22, 2025

Content marketing is very important for UK businesses looking to build a strong online presence in a local market. It’s an essential tool for connecting with your audience, increasing engagement, and driving sales. When executed well, content marketing does more than just attract attention.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Backlinko

JULY 22, 2024

It’s always been about helpful content, thoughtful user experience, strong branding, and earning quality backlinks. Review the keywords to see which ones you’d like to target in content. Matching this intent helps you create content that satisfies users. This article covers how to do SEO for your website in 10 digestible steps.

Website 117

Website SEO Search Engine Optimization Architecture 117

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems.

Content 144

Content Brand Awareness Collaboration Keywords 144