This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
One key to achieving this is high-quality content. A skilled content writer can help companies rank well on search engines, engage customers, and drive conversions. Finding the right content writer is a critical investment whether you’re a startup or an established company. What are your content goals?
In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.
Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. It helps you tailor your content to your audience’s specific interests and needs.
Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We aim for every article we publish to meet or exceed Google’s helpful content standards. After reading this article, you’ll have 10 Google-approved strategies for creating people-first content.
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.
Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagementcontent metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.
Today, video content accounts for more than 82% of online traffic. Therefore, video content is no longer a luxury. Video content strategy is indispensable for you. Throughout all digital platforms, the consumption of video content is on the rise. Hence, a crucial video content strategy is imminent.
I’ve been a content writer for SaaS for almost a decade now… well, I mean, a freelancer, not just a writer. As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. This is similar to what I do with my audience.
Key elements of high-quality and engagingcontent. Once you know the key elements of creating high-quality and engagingcontent , and then write content accordingly, you can Attract new customers and clients with greater frequency. Generate more leads and sales. Increase social media shares and engagement.
The secret to engaging social media posts has been in front of you this whole time. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.
Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing Another lucrative freelance writing niche is content marketing. Here’s an example of a piece of content I wrote for Klaviyo: 3.
Don’t get me wrong – the platform is great for generating sales , lowering cost-per-purchase, and driving traffic. Selling to your followers can be a challenge, especially when the impact of the content you post is decreasing ( along with organic reach.). So obviously, your Instagram follower numbers will impact your sales numbers.
Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.
Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.
Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. The answer to this could be a content map. First, What is Content Mapping?
Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-salescontent that helps improve the experience for new and long-term customers is just as crucial. Why post-salecontent marketing matters.
Companies find it hard to resist the math of using AI to write at least some of their copy and content. And sometimes, when writing informational content, optimized for SEO, and published in bulk, with some light human editing AI can come close to being “good enough”. But when it’s not just about sharing information, the math changes.
These are short pieces of content and publishers need lots of them on a regular basis. The wellness industry is also a cut-throat one with a lot of competition, this makes it almost necessary for companies to create content to stand out from the market. trillion USD in sales in 2021. The answer is, yes, you definitely can!
The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales What is AI in sales?
You need useful, engaging, and persuasive copy to convert your offerings into sales. Exceptional copywriting and content creation bridges people to people and businesses to businesses. For instance, I can create a sales page and an accompanying email campaign that drives direct sales through your website.
Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales.
Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot. For example, you publish lots of content and spread it using channels like Google, LinkedIn and Instagram. People come across your content and want to know more about you.
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. Here are some examples: Is there anything I can do to help with your content? Can I help you get more leads with a robust content strategy? Image by stores on Freepik.com 4.
Have you ever wondered how high-quality content can impact your business’s bottom line? In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI).
Long considered a traditional marketing strategy, sales letters remain relevant today by continually evolving. Sometimes sales letters are still sent by snail mail, but the format has seamlessly adapted to email, web page copy, and even videos. What is a sales letter? How do you start a sales letter in AI?
For starters, AI-powered tools can generate multiple tailored bullet point options in seconds, allowing you to quickly produce customized content for different job applications, easily iterate and refine your points, and free up time to focus on networking and interview preparation. But time-saving is just the beginning.
Content quality plays a direct role in how customers perceive your brand. Engaging, well-written content establishes authority and trustworthiness, showing customers that a brand values their time and business. Their content ended up being plagiarized, poorly written, and riddled with basic language mistakes.
Freelance and in-house writers are relying too heavily on AI tools like ChatGPT to write their sales copy, content, and social media updates. The more people use these lists of prompts, the more they are adding another layer of “sameness” to their copy and content. Emotion increases engagement, and fosters a sense of trust.
Pillar content is essential for building authority online, ranking higher in search, and bringing in steady traffic. A strong pillar page is the foundation of a well-structured content strategy. When done right, it creates a seamless content ecosystem that boosts SEO and drives reader loyalty. What is Pillar Content?
Amidst the foul-smelling sludge of recycled jargon and repetitive content, there is still the chance to stand outand diamonds sparkle brightest against the dark. The content has to be clear, concise copy that packs-a-punch. Visual Storytelling Video content creation seems to be on the up-and-up.
When a website covers a particular topic in great detail (typically with content clusters , but more on this in a bit), Google will start to view it as an authority on the subject, and its topical authority will increase. So, where do content clusters enter the picture? So, where do content clusters enter the picture?
I was reading a ton of digital marketing blogs and trying out the tactics and also having a lot of fun researching and reading the content. Other profitable niches include: Health & Wellness SaaS Finance Specialized content like Law, Real Estate, Medical Profitable services include: Sales page writing Email funnels Landing pages Ads 2.
If you can capture the attention and intrigue of a prospect from the get-go, you have a higher chance of keeping them engaged and interested in your offer. Here are some examples: Is there anything I can do to help with your content? Can I help you get more leads with a robust content strategy? Image by stores on Freepik.com 4.
Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. When they can easily read and understand your copy, they stay engaged and they read your copy till the end. You can engage your readers.
ABCmouse – A platform offering engaging and educational activities for children aged 2-8. Bramework – Identify keywords, create content briefs, conduct SEO assessments, and extract SEO data. CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships.
As you review niches, look for the following: Upward trend (or fairly steady interest) over time Seasonal patterns you can plan content around Related topics showing rapid growth Step 3: Analyze Profitability Moderate to strong interest in your blog niche is a fantastic start. And what the average CPC for your niche is.
These are some of the proven advantages of HVAC content marketing. And although it sounds confusing or like just another marketing jargon term, HVAC content marketing is more simple than you think. In a nutshell, HVAC content marketing is simply giving customers answers to their questions and concerns before they buy.
Right now, everyone’s talking about generative AI and how it’s transforming content and design. If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. Subscribe to The Content Strategist newsletter today. What is Augmented Reality?
They end up with a ton of content which fails to connect with its readers at an emotional level. In other words, writing with empathy wins you a much deeper level of engagement and attention. #2 Ask any experienced copywriter, and she’ll tell you the way to make a sale is through your audience’s hearts. They know it works.
Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. ChatGPT: Best for Prompt-Based Research and Content Creation G2 Rating 4.7/5 Short on time? 5 stars ( 500+ reviews ) Capterra Rating 4.6/5
Streamline your client’s content publishing across platforms like WordPress, Twitter, YouTube, Shopify, and Medium with Content.app. Leverage SEO and SEO Assistant tools for thorough on-page SEO analysis, sending a URL and keyword while generating valuable search engine keyword information for content creation.
For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. Local SEO for small businesses focuses on creating content with subjects and keywords that are relevant to the local market and attract that clientele.
That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. One way or another, I’ll be creating something new, a new way to engage with my audience more deeply. It made me think about the people who would be reading my copy and content. And that act of creation is fulfilling.
Content marketing is one of the most powerful tools in a modern marketer’s arsenal. Though marketers may have a general sense that content contributes to their company’s bottom line, a staggering 49% don’t understand how their content is performing, according to a recent Parse.ly
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content